Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived.

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Analysis Corporate Reputation How To 397

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency team , we also have a lot to be thankful for at our firm. Besides the opportunity to work in a fast- paced and ever-changing environment, what else can we call out as a blessing this Thanksgiving?

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Agency B2B B2C Pitching 310

Ronn Torossian

NOVEMBER 22, 2021

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market, which includes all its current or potential customers. Some companies end up figuring out that their […].

Marketing 195

Marketing Industry Company Branding 195

Agility PR Solutions

NOVEMBER 21, 2021

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help you deliver more value to your customers, build stronger customer relations, etc. So, in […].

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Data Marketing Publicity 178

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

NOVEMBER 22, 2021

PR and comms pros discuss the best career advice they have ever received.

Blogging 175

Blogging 175

Axia PR

NOVEMBER 23, 2021

In this episode of On Top of PR, host Jason Mudd and guest Dino Signore discuss the brain and how to apply the SCARF method. Guest: Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and business psychologist.

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Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Of course, unless you’re a sole trader, your […].

Content Marketing 172

Content Marketing Strategy Marketing Course 172

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 percent for Facebook. It’s also the fastest growing among the larger social media platforms. That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures?

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Instagram Publicity How To Social Media 158

Stephen Waddington

NOVEMBER 25, 2021

I’m kicking off a part time PhD at Leeds Business School next year to explore how public relations can drive innovation in organisations. COVID-19 has had an awful human cost to society but it has also been a period of incredible innovation for organisational communication and public relations. At Wadds Inc. we’ve recorded many of these stories through work for the Government Communication Service, NHS, and with agency and in-house clients.

Community 146

Community Government Engineering Training 146

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand.

Leadership 144

Leadership B2B Study LinkedIn 144

Agility PR Solutions

NOVEMBER 21, 2021

The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry. The pandemic has also fundamentally changed the media landscape and […].

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Meeting Industry Publicity Media 172

Muck Rack

NOVEMBER 22, 2021

7 subject line best practices from top-performing PR pitches

Pitching 143

Pitching 143

Stephen Waddington

NOVEMBER 24, 2021

The public relations industry has roared back from COVID-19 so why does it feel so tough? The PRCA PR and Communications Census 2021 tells a story of the industry recovery from COVID-19. It employs 99,900 practitioners and is valued at £16.7bn. The report is broadly positive and upbeat. There’s something for everyone. Salary levels are up. There are even marginal improvements in diversity and gender.

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Industry Data Travel Training 133

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. In the words of Smash Mouth, “the years start coming and they don’t stop coming.” Nothing seems to ring more true than how quickly 2021 flew by! At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implem

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Trends Publicity Communications Marketing 119

Agility PR Solutions

NOVEMBER 23, 2021

Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope to have your message received then broadcasted […]. The post 8 common mistakes PR managers make—and how to avoid them appeared first on Agility PR Solutions.

How To 167

How To Company Publicity Media 167

Muck Rack

NOVEMBER 23, 2021

This month in bad PR pitches: November 2021

Pitching 129

Pitching 129

HMA Public Relations

NOVEMBER 22, 2021

It's #MediaMonday! Today's feature comes from Holly Bock, a reporter at AZ Family. Learn more about her!

Report 119

Report Media 119

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Practical Law Construction

NOVEMBER 24, 2021

We often hear cases referred to as having turned on their facts and, if there was ever an example of this it would be the judgment handed down in October 2021 in G&D Brickwork Contractors Ltd v Marbank Construction Ltd. The parties’ names will ring a bell with some of you because, earlier in the year, O’Farrell J refused to grant an injunction restraining G&D from bringing adjudication proceedings, and last month’s judgment from Joanna Smith J deals with the enforcement of the adjudicato

Construction 105

Construction Exercises Examples Blogging 105

Agility PR Solutions

NOVEMBER 23, 2021

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very clear, detailing a shift in social media platforms and video […]. The post The power of video: 93 percent of brands landed a new customer after sharing one on social media appeared first on Agility PR Solutions.

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Video Social Media Branding Brand 158

Muck Rack

NOVEMBER 24, 2021

Webinar recap: 6 takeaways from Muck Rack’s State of PR Measurement 2021

Measurement 118

Measurement 118

Prowly

NOVEMBER 22, 2021

There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]. The post Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That) appeared first on Prowly Magazine.

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Pitching How To Media 104

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Culpwrit

NOVEMBER 22, 2021

By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season. While it can often be nice to mingle, […]. The post How to Avoid Awkward Holiday Conversations appeared first on Culpwrit.

How To 99

How To Communications 99

Agility PR Solutions

NOVEMBER 22, 2021

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. New research from IT and professional staffing and solutions provider Signature Consultants reveals that leading with kindness is the most effective leadership style to drive innovation and competitive […].

Leadership 148

Leadership Corporate Measurement Trends 148

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

Mindful Marketing

NOVEMBER 21, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful. Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees.

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Employee Training Leadership Video 89

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

NOVEMBER 24, 2021

Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.

Agency 88

Agency Publicity How To Marketing 88

Agility PR Solutions

NOVEMBER 20, 2021

The digitization of the economy revolutionized operations in the financial service industry. It was when transactions moved from tellers to ATMs, and from computers to mobile services. Today, a lot of financial services are available online and it’s easier for clients to compare offers. However, competitive rates are not enough to attract and retain clients. […].

Financial 147

Financial Industry Marketing Mobile 147

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. We also […]. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group.

Journalism 98

Journalism Interviews Pitching Groups 98