ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

Ronn Torossian

JULY 7, 2022

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. During that time, it’s important for companies to take advantage of all the attention they’re getting to generate a long-term boost to the overall website authority that they have. […].

Company 195

Company Media Strategy Publicity 195

The Resolution Blog

JULY 8, 2022

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]. The post The PR powerhouse on every tech founders (& investors!

Newspapers 156

Newspapers Journalism Local Interviews 156

Steve Barrett on PR

JULY 7, 2022

PRWeek’s new initiative in partnership with Google revolves around a Changemakers Advisory Council of in-house comms leaders that will identify firms that are walking the walk rather than just talking the talk.

Agency 178

Agency Google 178

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167

Publicity Ethics Training Education 167

Agility PR Solutions

JULY 7, 2022

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […].

Pitching 163

Pitching Technology Digital PR Consumer 163

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

Content Marketing 142

Content Marketing SEO B2B Tools 142

Prowly

JULY 8, 2022

We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! And we mean a face-to-face chat while in the same room as the other person. Remember when people used to do that? Good times… Being […]. The post Prowly #PRChat with Jennifer Berson, founder of Jeneration PR appeared first on Prowly Magazine.

Industry 104

Industry Trends 104

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. Public relations practitioners are increasingly providing consultancy services to organisations on climate issues according to a new report How is PR fighting climate crisis disinformation published by the PRCA.

Leadership 111

Leadership Publicity Energy Crisis 111

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

JULY 6, 2022

Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to get their news online making news releases a crucial […]. The post The one PR to rule them all: Writing an international press release appeared first on Agility PR Solutions.

Internal 152

Internal International Writing Analysis 152

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Here’s a round up of what changed throughout June! Instagram introduces pinned posts. In June, Instagram introduced pinned grid posts, enabling users to pin up to three posts or reels to remain at the top of their profile.

Instagram 118

Instagram Twitter Video Facebook 118

Prowly

JULY 8, 2022

We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! And we mean a face-to-face chat while in the same room as the other person. Remember when people used to do that? Good times… Being […]. The post Prowly #PRChat with Jennifer Berson, founder of Jeneration PR appeared first on Prowly Magazine.

Industry 104

Industry Trends 104

Practical Law Construction

JULY 5, 2022

I was lucky enough to be asked to give a recent case law update lecture for the Adjudication Society. At the end one of the delegates asked a very sensible question, namely to what extent do matters decided by an adjudicator concerning an interim valuation bind later valuations. It’s an issue that I’ve been asked about before, and it’s also one of those that can promote polarising debate, with some extreme positions taken.

Construction 123

Construction Analysis Course Examples 123

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

JULY 7, 2022

Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months? New research from product-to-consumer (P2C) software firm Productsup shows companies want to replace siloed tech stacks with a unified approach like P2C management to deliver personalized experiences across channels and succeed customer expectations.

Software 148

Software Data Consumer Strategy 148

PR Fuel

JULY 7, 2022

According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be. One of the most effective ways. Read More The post 10 Reasons Your Brand Needs Press Release Services to Grow appeared first on eReleases.

Branding 105

Branding Brand Data Writing 105

Solo PR Pro

JULY 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. This month, we asked our panel of solo PR pros to share how they plan and structure their work day/week. 1.

Meeting 98

Meeting Writing Pitching Case Study 98

OnePitch

JULY 5, 2022

Today on Coffee with a Journalist, we’re joined by Melissa Angell , a staff reporter for Inc. Magazine. Melissa has been a reporter for a number of years and with multiple news publications including Law360, American Banker, and TheStreet. During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more.

Pitching 98

Pitching System Video YouTube 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

JULY 6, 2022

Sustainability and technology strategies need to become more tightly aligned as businesses set more ambitious ESG goals in order to gain competitive advantage, financial value and a lasting positive impact on society and the environment, according to new research from professional services firm Accenture—but only 7 percent of respondents have fully integrated their business, technology and sustainability […].

Financial 148

Financial Technology Strategy Trends 148

NewsWhip

JULY 7, 2022

The Daily Mail continued its early summer dominance in our June 2022 Facebook publisher rankings, finishing the month with significantly more engagements than any of its competitors. . Here are some of the key takeaways for this month. The Daily Mail had as many engagements as its two closest competitors combined. The top ten articles all had under a million engagements.

Facebook 78

Facebook Reddit Viral Sports 78

Communications Conversations

JULY 7, 2022

Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently: Ghosting. Now, to be honest, I was hearing a lot more about ghosting as it applied to HR folks. In fact, that’s been happening for YEARS. However, it seems to have been ratcheting up lately. What Mark was talking about was candidates ghosting HIM.

Reputation 79

Reputation Travel Meeting Social Media 79

HMA Public Relations

JULY 6, 2022

PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!

How To 83

How To Publicity 83

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JULY 6, 2022

New research from HR and leadership professionals network McLean & Company is designed to help business and HR leaders implement a multilevel approach to address and minimize burnout across their organizations, with the goal of creating a post-pandemic future without burnout at a time when global concern about employee burnout is at a record high.

Employee 147

Employee Company Leadership Trends 147

PRSay

JULY 6, 2022

July is Global Affairs Month at PRSA. Learn more about the programming here. The Air China flight descended through the smog and I saw Beijing for the first time in 2003. Little did I know I’d see that magnificent, architectural playground of a skyline change dramatically over hundreds of flights to come. I was on a “look see” trip to decide if I would accept an assignment leading PR in Northeast Asia for DaimlerChrysler.

Communications 95

Communications Internal International Travel 95

OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. FYI: The WSJ has an audience of 42 million digital readers per month who “seek the news and information critical to their business and personal lives.”.

Pitching 73

Pitching Journalism How To Energy 73

HMA Public Relations

JULY 7, 2022

In today's post, Justin Liggin is sharing a few tactics you can use to reach new audiences and gain followers while keeping your current fans engaged. Read more!

How To 88

How To Social Media Media 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 5, 2022

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. Almost forty percent of consumers are more likely to trust social media influencers than brands, and four out of five people have purchased something directly as the result of interaction with social media at least […].

Social Media 94

Social Media How To Branding Brand 94

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 72

Publicity Ethics Training Education 72

Axia PR

JULY 6, 2022

“I don’t know what PR is, but I know we need it,” is a statement many business professionals find themselves making throughout their career. CNN says “anyone who pays attention to how decisions are influenced knows that PR is tremendously important” – so why is public relations at work so difficult to recognize? Like trying to assign a universal value to a work of art, public relations is quantified in various ways depending on an organization’s unique traits.

Publicity 62

Publicity Media Relations Media 62