Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
Onclusive
AUGUST 24, 2020
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist. It almost seems odd to consider that possibility.
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Cision
AUGUST 27, 2020
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
AUGUST 27, 2020
What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or […]. The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
AUGUST 26, 2020
As summer comes to a close, we are proud to announce two promotions at Crenshaw Communications. After nearly 2.5 years at Crenshaw, Katharine Riggs has been promoted from Account Executive to Senior Account Executive. Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. .
Ronn Torossian
AUGUST 24, 2020
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.
Prowly
AUGUST 25, 2020
If done right, press releases can be great for obtaining naturally incorporated backlinks. But if they’re not done right, they can do more harm than good and can be a source of penalties. The reason why there aren’t more people using press releases is that they were generally misused in the past. What happened? People […]. The post The Right Way To Do Press Release Link Building In 2020 appeared first on Prowly Magazine.
PRSay
AUGUST 25, 2020
PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. “Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-govern
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
AUGUST 28, 2020
As summer winds down, we wanted to share the last of our summer reading list.
PR for Anyone
AUGUST 27, 2020
Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now and use your expertise to create a story related to that hot news topic. This is one of my favorite ways of landing in the media.
Agility PR Solutions
AUGUST 26, 2020
In today’s “intelligent” era, you have to be familiar with multiple relevant concepts, especially in the ever-dynamic field of public relations. While artificial intelligence is the most recent to impact public relations, other more “real“ intelligent forms are also gaining global popularity. You might have already heard of intelligence quotient and emotional quotient, but it‘s cultural […].
PRSay
AUGUST 24, 2020
The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. Building lasting relationships with customers and staying connected to them has never been more important.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Prowly
AUGUST 26, 2020
There are over a hundred of PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain […].
Cision
AUGUST 27, 2020
Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020.
Agility PR Solutions
AUGUST 26, 2020
Before I joined Coyne, I thought that running the communications for a university would be a great gig. I imagined myself in my huge mahogany office, overlooking the beautiful quad on a perfect spring day, wearing tortoise shell eyeglasses and developing incredibly thoughtful communications strategies that would be highly appreciated. I may have been a […].
Contently - Strategy
AUGUST 25, 2020
When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their web
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
AUGUST 28, 2020
Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Despite media coverage being key, achieving the required result requires some effort and the right strategy.
Cision
AUGUST 26, 2020
Nicole Chapoteau, Matt Lynch, others promoted at Vanity Fair, Joshua Sophy’s new position at Small Business Trends, and more.
Agility PR Solutions
AUGUST 27, 2020
Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR strategy on LinkedIn will do just that, […]. The post 4 tips for crafting the perfect PR strategy on LinkedIn appeared first on Agility PR Solutions.
Muck Rack
AUGUST 27, 2020
10 things only journalists understand
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
AUGUST 27, 2020
Streaming services like Netflix, Hulu and Amazon Prime Video have provided worldwide entertainment to people living in quarantine. Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Because social distancing is the key practice during isolation, friends and family members have found ways to still have movie nights and talk about their favorite shows while
Cision
AUGUST 24, 2020
Marty Johnson’s new beat at The Hill, ABC News hires three multi-platform reporters, and more.
Agility PR Solutions
AUGUST 26, 2020
As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic. “Our survey data shows that shopper behavior has changed […].
Awario
AUGUST 27, 2020
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR in High Definition
AUGUST 24, 2020
Agility, adaptability, ability to pivot, the age of disruption… anyone else seeing these words and phrases in constant use? I mean, they’ve been buzzwords for a long time, but COVID-19 has meant that people in marketing can’t go a week – a day, even – without hearing or reading these words. But in fairness to all those who utter them, and despite us becoming deaf to them due to overuse, you can’t deny that it’s a disruptive time for every organisation and there is a real need to be agile, adapt
Solo PR Pro
AUGUST 25, 2020
My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it is an active, intentional choice to design the way forward. This year has taught us bad things happen, and more bad things happen, and just when you think it’s over, you’re hit with a double dose of more bad things.
Agility PR Solutions
AUGUST 24, 2020
The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and Truth Central, McCann Worldgroup’s global intelligence unit. The new report finds that […].
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