Business Wire
SEPTEMBER 29, 2020
In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention. But this opportunity comes with some specific considerations.
ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Here are five of the most common.
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Cision
SEPTEMBER 30, 2020
In part five of our election series, we analyze media coverage of the first presidential debate.
Ronn Torossian
SEPTEMBER 28, 2020
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies that are undergoing a crisis in the public’s eye, and then have to make their businesses […]. The post Using Public Relations as a Force Multiplier for Growth appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
OCTOBER 1, 2020
To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community. Those initials are E, S, and G.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
OCTOBER 2, 2020
Vi intervjuade Hanna Brogren, vd och generalsekreterare på Sveriges Kommunikatörer, om designens betydelse för årsredovisningar och vinnaren av Årets design av årsredovisning.
Ronn Torossian
OCTOBER 1, 2020
Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s an effective tool to influence behavior in a cost-effective and sustainable manner. People come across social […].
Prowly
SEPTEMBER 29, 2020
PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, “it’s incredibly challenging to prioritize “unpaid” work over paid work. However, it’s imperative to keep marketing […].
Stephen Waddington
OCTOBER 1, 2020
Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks. Anger, anxiety, and depression are all common. I chair a networking group of entrepreneurs. Earlier this week a manager described his team as going feral.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
OCTOBER 1, 2020
We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.
Communications Conversations
SEPTEMBER 29, 2020
Everyone is glued to the news these days. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. But, that doesn’t mean journalism is thriving again. In many ways, the situation is more dire than ever. Trust levels remain low. Media outlets are fragmented and politcized.
Agility PR Solutions
SEPTEMBER 29, 2020
October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S. Special Operations Force (SOF) unit set about to capture a Somali warlord, Mohamed Farrah Aidid, who was causing the deaths of Somali civilians by capturing international food aid and had killed international peacekeeping forces providing security for the food […].
Garrett Public Relations
SEPTEMBER 26, 2020
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
OCTOBER 1, 2020
Hey content creators, we have some conferences that should be on your radar in October.
5W PR
SEPTEMBER 29, 2020
5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus. The survey reveals that jobless claims aside, 53% of Americans still plan to spend the same amount of money on gifts as they did in 2019 and 18% of respondents claim that they
Agility PR Solutions
SEPTEMBER 30, 2020
Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask yourself, “Would I click on this?” If it’s a no, then you need to produce content that […].
PR for Anyone
OCTOBER 1, 2020
In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. This practice is very common on radio and with podcasts. Some new podcast hosts will read the questions verbatim but for most hosts, they are just to help the flow of the interview.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
SEPTEMBER 29, 2020
Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Dr. Kaye Sweetser, APR+M, Fellow PRSA. Location : San Diego. Current title : Professor of Public Relations, San Diego State University; Director of the Glen M. Broom Center for Professional Development in Public Relations; Public Affairs Officer, U.S.
5W PR
SEPTEMBER 28, 2020
What is a Public Relations Voice? A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice. This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.
Agility PR Solutions
OCTOBER 1, 2020
We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses large and small. The benefits of technology for business owners are numerous. Not […].
Sword and the Script
SEPTEMBER 29, 2020
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages. Doing more with less is a perennial challenge in B2B marketing , but it doesn’t work out so well with email.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
SEPTEMBER 28, 2020
When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. “The First Amendment works both ways, and this fabulous freedom that we have to communicate and express ourselves means that you’re also open to people communicating back, and telling you exactly why they don’t like you,” says Nott, an attorney and Fellow with the Freedom Forum , a Washington, D.C.
Stephen Waddington
SEPTEMBER 29, 2020
The latest #FuturePRoof practitioner survey is a tough read. It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Highlights include: Home office: blurring of home and work life Family: overseeing children and extended family challenging Health and wellbeing: human cost of the crisis Business: freelancers left behind Resilience: collaboration and innovation in work Strategic role of communication recognised but work to do
Agility PR Solutions
SEPTEMBER 30, 2020
With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […]. The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions.
Cision
SEPTEMBER 28, 2020
MCL:s jurist André Branéus redogör för några vanliga brister som Finansinspektionen uppmärksammat under en kartläggning av 24 slumpmässigt utvalda emittenter på samtliga marknadsplatser i Sverige.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
OCTOBER 1, 2020
Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos.
PRSay
OCTOBER 1, 2020
A profession has a responsibility to engage in public service — especially in times of crisis. This year surely meets that criterion: a raging pandemic, a shattered economy, a divided national polity. The year 2020 has rightly been called an annus miserabilis , Latin for “a miserable year.”. During these troubled times, PRSA, its individual members and PR practitioners nationwide have undertaken a host of pro bono public service responsibilities.
Agility PR Solutions
SEPTEMBER 27, 2020
Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from loyalty and customer engagement research consultancy Brand Keys. The 2020 study examined 1,121 […].
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