Onclusive

OCTOBER 16, 2020

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

Business Wire

OCTOBER 14, 2020

Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey. Organisations need to plan for dips in productivity as the human impact of the Coronavirus pandemic takes hold. This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally.

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Survey Industry Blogging Publicity 370

The Resolution Blog

OCTOBER 13, 2020

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an […].

Publicity 296

Publicity 296

Flack's Revenge

OCTOBER 15, 2020

Pixabay. The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. at the highest level at Tesla with the source saying, ‘We no longer have

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Leadership Social Media Facebook Trends 282

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency.

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Cision

OCTOBER 15, 2020

In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.

Social Media 258

Social Media Communications Media 258

Ronn Torossian

OCTOBER 14, 2020

It’s already been called “the most expensive” summer Olympic Games on record, and, because of COVID-19 precautions, not a single athlete has even competed. Organizers are frantically trying to come up with options that will stem the financial bleeding while also putting on a great show that honors the athletes as well as the spirit […]. The post IOC Hopes to Salvage Tokyo Olympics appeared first on.

Financial 195

Financial Crisis Agency Branding 195

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. Oh how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros. For me, working from home has been a major adjustment. It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. .

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Wireless Product Launch Energy Meeting 207

Prowly

OCTOBER 14, 2020

Captain Jean-Luc Picard famously said “It is possible to commit no mistakes and still lose. That is not a weakness; that is life.” It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there. You’ve done your research, you sent […]. The post What To Do When A Journalist Goes Quiet (And How to Avoid That) appeared first on Prowly Magazine.

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How To Publicity 197

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Cision

OCTOBER 13, 2020

En av PR-branschens stora utmaningar har länge varit hur man ska utvärdera och mäta effekten av sina kommunikationsinsatser.

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Ronn Torossian

OCTOBER 13, 2020

A few months ago, NASCAR driver Bubba Wallace’s name was splashed across most major media outlets’ headlines. The only black driver at NASCAR’s top level, there were some suspicious circumstances related to Wallace that caused fans, sponsors, and fellow drivers to stand up in support of the driver. Now, Wallace is getting even more support […].

Media 195

Media Strategy Media Relations Marketing 195

PRSay

OCTOBER 16, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. On Nov. 3, Americans will cast their votes for President and for state and local candidates.

Communications 201

Communications Nonprofit Employee Local 201

Prowly

OCTOBER 12, 2020

Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. Here’s when PR outreach (also referred to as media outreach) comes in. I asked PR experts to shed some light on the meaning of PR outreach, along with […]. The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine.

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Examples Tools How To Media 196

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Melissa Agnes

OCTOBER 15, 2020

Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society. COVID-19 is a horrific example of how unfortunately true this statement is.

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Crisis Crisis Management Education Corporate 189

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. It’s a nascent market that has accelerated because of COVID-19. Lockdown has fuelled the adoption of smart speakers in the home and created an interest in touch-free solutions.

Privacy 199

Privacy Retail Google Travel 199

Cision

OCTOBER 12, 2020

How Satellite Media Tours from MultiVu are helping businesses pivot in 2020— and so much more.

Strategy 219

Strategy Media 219

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. Here are a few things to keep in mind as we head into the next few months.

Tourism 186

Tourism Radio Travel Social Media 186

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

OCTOBER 15, 2020

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively. Others are nearly impossible to […].

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Measurement Branding Brand Publicity 176

Prowly

OCTOBER 15, 2020

First things first: thanks for choosing Prowly! Now, you might be wondering what exactly you can do with our PR software to use it to the maximum. If that’s the case, you definitely came to the right place. Here’s what you can do with Prowly, and how to get the most out of it. Overview Set […]. The post How to get the most out of Prowly: A step-by-step guide appeared first on Prowly Magazine.

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How To Software Tools 156

PRSay

OCTOBER 15, 2020

As businesses, restaurants, schools and other establishments move toward reopening, or continue to pivot due to changing circumstances due to the pandemic, they each play a role in mitigating fears and building confidence that their overall operations are safe, and that they are prepared. Striking the right tone in your messaging is as important as presenting consistent, factual and concise information.

Product Launch 166

Product Launch Radio Employee Consumer 166

Cision

OCTOBER 15, 2020

Blog quality and quantity will both impact your blog's success. Here are some tips for finding the right balance.

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Blogging Media 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

OCTOBER 13, 2020

Not long ago, I provided counsel to an organization subjected to what they believed was a social-media smear campaign. In a nutshell, a former organizational member—terminated about 18 months earlier due to various professional shortcomings—began making allegations that the organization felt consisted of half-truths, distorted depictions, and outright falsehoods.

Social Media 170

Social Media Media Analysis Crisis 170

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study. Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing r

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B2B Study Blogging Survey 145

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jennifer Day, APR. Location : Ann Arbor, Mich. Current title : Great Lakes Regional Coordinator for the National Oceanic and Atmospheric Administration (NOAA). Board nominee position : East Central District. Alma mater : Otterbein College (now University).

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Meeting Leadership Exercises Groups 148

Cision

OCTOBER 13, 2020

Introducing Cision Connect— a brand new relationship management solution for PR and communications professionals!

Brand 156

Brand Branding Communications 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 11, 2020

Every business owner strives to use the most effective way to market its business. And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing. In just a few years, content marketing strategies have gained massive popularity because around 60 percent of marketers spend vast […]. The post 6 reasons why content marketing is important for your business appeared first on Agility PR Solutions.

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Content Marketing Marketing Strategy Analysis 170

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

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Report Communications Government Crisis 144

Ishmael's Corner

OCTOBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more.

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Storytelling International Internal Report 150