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In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.
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Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020.
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