ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage rate, there are ways to maximize your chances of seeing your company’s quote in a story.

Interviews 360

Interviews Government Report Pitching 360

Business Wire

JANUARY 11, 2021

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay. In 2021, it continues to be extremely important to include visual images in your news release, but not just any imagery.

Blogging 296

Blogging Media Report Industry 296

Cision

JANUARY 14, 2021

Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden.

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Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

JANUARY 13, 2021

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns. Businesses invest time, value, and money in these types of collaborations and should have some type of insurance that […].

Insurance 195

Insurance Insurance Marketing Strategy 195

Cision

JANUARY 14, 2021

Set small writing goals in 2021 and see big results.

Writing 436

Writing Blogging Media 436

PRSay

JANUARY 13, 2021

Nobody plans to fail. They just fail to plan. As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. “Audit” is a scary word because an IRS audit comes to mind: “Someone might discover we did something wrong, and we owe something.”.

International 188

International Internal Data Communications 188

Ronn Torossian

JANUARY 11, 2021

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S. alone has 98 million MAU with particularly strong interests in relevant brands, influencers, […]. The post Success in Pinterest Marketing appeared first on.

Pinterest 195

Pinterest Marketing Brand Branding 195

Agility PR Solutions

JANUARY 13, 2021

COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval battle between the Imperial Japanese and the United States off the island of Samar in the Philippines serves as […].

Employee 158

Employee Publicity Marketing 158

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Cision

JANUARY 15, 2021

John Bresnahan, Anna Palmer and Jake Sherman launch Punchbowl News, Abby D. Phillip gets a show on CNN, Jonathan Borge joins Elite Daily, Liz Cantrell new at Travel + Leisure, and more.

Travel 137

Travel Report Media Blogging 137

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. Thomas Brooks has served as president and CEO of MPA — The Association of Magazine Media. Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity

Energy 182

Energy Journalism Leadership Meeting 182

Prowly

JANUARY 14, 2021

With the endless number of PR tools & software available, it’s easy to get confused and even frustrated trying to figure out which tools are best for your PR needs—or if you even need them at all. There is a long-standing joke in the PR industry that the most popular tool is Excel. It isn’t […]. The post A Complete Guide to PR Tools (w/ 30+ Tools to Consider) appeared first on Prowly Magazine.

Tools 138

Tools Software Industry 138

Agility PR Solutions

JANUARY 11, 2021

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away. Entire […]. The post 5 PR tactics to help you start 2021 on the right foot appeared first on Agility PR Solutions.

Company 155

Company Publicity 155

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Cision

JANUARY 12, 2021

Kath Brown starts as The Telegraph's Head of Weekend Lifestyle; Jon Fasman is the new US Digital Editor for The Economist; Lindsey Davis is now Editor-in-Chief of Homes Ecommerce at Future Plc.

Media 120

Media Blogging 120

PRSay

JANUARY 15, 2021

Next week, the nation will observe Martin Luther King Jr. Day. It is a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and freedom for all Americans. Organizations and individuals celebrate this observance by volunteering in communities as part of the MLK Day of Service.

Community 178

Community Policies Employee Blogging 178

Steve Barrett on PR

JANUARY 15, 2021

The latest Edelman Trust Barometer places business above the other three major institutions - it must use this trust credit to aggressively combat misinformation and erosion of truth.

Blogging 123

Blogging 123

Agility PR Solutions

JANUARY 14, 2021

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. To do that, you need to have a strong PR strategy that will help you stand out among the competition and encourage repeat business, which […]. The post 6 strategies to build your brand and advocate loyalty appeared first on Agility PR Solutions.

Strategy 131

Strategy Branding Brand Company 131

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Cision

JANUARY 14, 2021

Matt Dathan will move to The Times as Home Affairs Editor as Kate Ferguson appointed Deputy Political Editor at The Sun; Michael Pooler changes roles at the Financial Times.

Financial 120

Financial Media Blogging 120

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. At the moment, “the next big thing” = Clubhouse. Clubhouse is the audio-only app that’s really taken off since May when it launched–especially in the tech/angel investor space.

YouTube 109

YouTube Viral SEO B2B 109

Awario

JANUARY 12, 2021

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums.

Social Media 99

Social Media Study Media Blogging 99

Agility PR Solutions

JANUARY 15, 2021

PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services. A good campaign will allow you to inform the public about what you do and what you stand for, and it will also enable you to attract a wider audience. But […]. The post 5 ways that well-executed branding improves PR appeared first on Agility PR Solutions.

Branding 118

Branding Brand Publicity 118

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

5W PR

JANUARY 13, 2021

The pandemic has made some notable structural changes in the global economy , with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their homes, this market was primed for exponential growth, precisely what happened this year. As consumer spending accounts for about 70% of the economy, businesses and marketers are constantly looking for opportunities to sell highly popular products.

Strategy 97

Strategy Consumer Advertising Advertising 97

Steve Barrett on PR

JANUARY 9, 2021

The disinformation driving Wednesday’s insurrection in Washington can be stopped, but everyone must do their part.

Blogging 116

Blogging 116

Agility PR Solutions

JANUARY 13, 2021

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This means that if your […]. The post 6 tips for following up on email pitches without being annoying appeared first on Agility PR Solutions.

Pitching 114

Pitching Analysis Media Relations Media 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 11, 2021

Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well.

Corporate 136

Corporate Branding Brand Company 136

5W PR

JANUARY 11, 2021

How are developed? Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. If someone says, “Just do it,” what comes to mind? Nike! “Think different.” The Apple logo springs into my thoughts. A brand tagline or slogan can be one of the most important parts of branding.

Branding 88

Branding Brand How To Guidelines 88

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing.

Financial 88

Financial Video Survey Google 88