Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye? Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%

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Survey Infographics Media Pitching 441

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.

Report 361

Report How To Pitching Banking 361

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a situation takes time and can often be delivered too late. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Ronn Torossian

APRIL 21, 2021

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. One of the main reasons behind this is the belief that the number of followers someone has is too competitive, and although that’s true, an ever-increasing number of […].

Leadership 195

Leadership Social Media Industry Media 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Business Wire

APRIL 19, 2021

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you. There is NO memo!

Survey 256

Survey Blogging Communications Publicity 256

Prowly

APRIL 23, 2021

Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]. The post How to Use PR to Make Your Next Product Launch a Success appeared first on Prowly Magazine.

Product Launch 191

Product Launch How To Industry Trends 191

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads. By its […]. The post Choosing a PR Career appeared first on.

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Viral Creativity Industry Report 195

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts.

Media 198

Media Newspapers Google Energy 198

Cision

APRIL 20, 2021

Melissa Denes to join the?New Statesman?as Features Editor; Serena Kutchinsky appointed Director of Editorial at JOE Media; Alistair Dawber now Washington Correspondent for The Times.

Media 156

Media Blogging 156

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

APRIL 19, 2021

We survived last year, and for that I congratulate you, because it wasn’t easy. We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […]. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions.

Social Media 195

Social Media Marketing Media Consumer 195

Awario

APRIL 20, 2021

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with.

Branding 171

Branding Brand Marketing Trends 171

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. To that end, the Institute for Public Relations recently published a research report, “ The Communicator’s Guide to Research, Analysis and Evaluation ,” which aims to help PR practitioners understand how they can apply data, research and analytics to help with strategic decision-making, improve communication performance and deliver meaningful busine

Measurement 185

Measurement Communications Analysis Data 185

Cision

APRIL 22, 2021

Faye Preston is promoted to Head of News at Yorkshire Live; change of role for Diarmuid MacDonagh at Newsquest; Katie Bowman and Ed Grenby join Family Traveller.

Travel 156

Travel Media Blogging 156

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

APRIL 20, 2021

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of Bloggers last August and September by Orbit Media reported […]. The post The reincarnation of blogs—and new opportunities for marketers appeared first on Agility PR Solutions.

Blogging 180

Blogging Marketing Survey Report 180

Stuart Bruce

APRIL 21, 2021

The majority (59%) of the public believe that businesses and organisations such as charities, trade unions and pressure groups should be able to meet with … © Stuart Bruce - Majority of UK public believe lobbying can help create better policy and law was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Policies 148

Policies Publicity Meeting Groups 148

Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It covers content, media, influencers and events. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities.

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Guidelines Communications Tools Case Study 136

Cision

APRIL 22, 2021

Travel news is finally rebounding. Here are a few trends and predictions based on recent news releases distributed by PR Newswire.

Travel 156

Travel Trends Blogging Media 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

APRIL 18, 2021

Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it first—all of it When you are […]. The post Be your own—and your team’s—best editor: 6 tips for editing like a pro appeared first on Agility PR Solutions.

Publicity 178

Publicity Analysis 178

Communications Conversations

APRIL 21, 2021

Yesterday, I had the good fortune to moderate (or really, co-moderate) my first Clubhouse room. This came about from a post I made last week about the evolving nature of social media roles and job descriptions. Tom Buccheim , executive social media advisor at American Family Insurance, had shared my post and since he’s so connected in the global social media realm, a number of social media leaders across the world commented–and one suggested we hold a Clubhouse Room on this very topi

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Insurance Insurance Social Media Analytics 131

Contently - Strategy

APRIL 19, 2021

My TikTok feed is chaotic. In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. For the sake of science, I will admit that I’m guilty of mindlessly scrolling through these clips into the wee hours of the night.

B2B 138

B2B Branding Brand B2C 138

Cision

APRIL 19, 2021

Key numbers from Cision's 2021 State of the Media report.

Media 178

Media Report Blogging 178

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

APRIL 22, 2021

This week, PRSA announced the launch of one of its most ambitious initiatives yet, a new resource-rich forum called Voices4Everyone, designed to help PRSA members and the broader communications profession tackle and address a host of complex societal issues. “The turbulence brought on by the past year’s pandemic and social unrest has created a perfect […].

Resources 170

Resources Communications Publicity 170

Prowly

APRIL 22, 2021

It’s a well-known fact that SaaS companies deliver a unique business model. They might offer both products and services other people need, but they shouldn’t slack on developing a beneficial PR strategy. PR for SaaS becomes crucial to keep potential and current clients informed of news, updates, and more in order to drive further success. […].

Strategy 104

Strategy Company Industry 104

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Forbes named Mudd’s Axia as one of America’s best PR firms for 2021.

Measurement 118

Measurement Analysis Engineering Web 118

Cision

APRIL 23, 2021

Leading PR pros share their biggest challenges.

Blogging 178

Blogging 178

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 22, 2021

Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your Instagram marketing […]. The post 10 tips for growing 10x ROI on your Instagram marketing appeared first on Agility PR Solutions.

Instagram 157

Instagram Marketing Tools Social Media 157

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately.

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B2B Leadership Marketing Blogging 104

Steve Barrett on PR

APRIL 23, 2021

PRWeek’s annual review of the agency sector profiled an industry that showed its mettle in a super-challenging year.

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Agency Report Industry Blogging 125