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Public relations and media planning are often perceived as distinct elements within marketing campaigns. However, their integration can create a powerful synergy that boosts brand awareness, engagement, and ultimately, sales. Integrating PR and media planning is crucial for crafting successful marketing campaigns. A unified messaging strategy, combined with the strengths of both disciplines, can elevate a brand’s visibility, engagement, and overall impact.
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.
Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders. It has become an increasingly popular tactic for engaging […] The post 6 steps to using gamification in PR: Engaging audiences with interactive campaigns appeared first on Agility PR Solutions.
The landscape of influencer marketing has evolved dramatically in recent years, with new platforms, technologies, and audience expectations emerging. With their expertise in strategic communication and relationship building, public relations professionals play a pivotal role in navigating these changes and ensuring effective influencer partnerships.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR […] The post The future of PR in the workplace: Navigating emerging trends and challenges appeare
“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.
“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.
Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.
Daunting. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers.
Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., today. Benitez talked about how he started out and recounted watching the local Miami news as a child. He shared a memory of hiding under a table when he was 7 years old during Hurricane Andrew in 1992.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact.
Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist – whether it’s just a lighthearted question or a negative dig at your company – can be the first step toward a long-term working relationship with a media outlet.
Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the changing market trends and demands, lead to unpredictable results and […] The post Unlocking success: 7 steps to achieve business growth and expansion appeared first on Agility PR Solutions.
In her dynamic General Session today at ICON 2024 in Anaheim, Calif. , futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.
PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.) 83% of professionals distributed their press … Continue reading How are Press Releases Changing in a New Media Landscape?
Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns with your PR strategy? Look to industry leaders who have successfully married aesthetics […] The post Eye-catching logo design tips for enhancing your brand’s PR strategy appeared first on Agility PR Solutions.
Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Public relations function as a strategic asset for organizations aiming to foster and sustain positive relationships with their stakeholders. The true value of PR reveals itself most clearly during crises. When faced with unexpected challenges, organizations must adeptly navigate a complex landscape of public opinion, media scrutiny, and potential regulatory consequences.
It’s always been vital to stay on top of reputation management, both individually and organizationally. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence. On this episode of Minds Worth Meeting , we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger.
As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage stakeholders. According to the latest data, AI adoption in PR has seen a […] The post How AI will transform crisis management and stakeholder engagement in 2025 appeared first on Agility PR Solutions.
For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. “Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.
This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions toward an organization. The study defined the following terms: — Fake news: fabricated information promoted on social media to deceive the public for ideological and/or financial gain. — First-order … Continue reading How Does Fake News Affect Organizational Reputation Judgments?
To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its image. Let’s explore real-life examples of successful casino spokespersons and analyze what made […] The post 8 great casino spokespersons, including James Bond, J.
“Culture is important,” Cheron Porter, APR, said. “If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlot
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
“Correct” isn’t necessarily good public relations. Some people argue that their actions shouldn’t result in bad public relations because they’re a) legally in the clear and b) factually correct. I’m sorry, but that’s not the way PR works. Here we go: The Norman Axiom The Norman axiom. Spin Academy | Online PR Courses The Norman Axiom Many years ago, I stumbled across this meme with “Norman” complaining about the noise from the nearby airfield.
Every day, thousands upon thousands of press releases are sent out by companies and organizations looking to capture attention. However, only a select few stand out from the crowd, becoming memorable examples of good press releases. Crafting a press release that resonates can make all the difference i… Read more The post Examples of Good Press Releases: What Worked and Why appeared first on eReleases.
In today’s fast-paced digital world, small businesses face specific challenges in managing their public relations efforts. It is possible to turn these challenges into chances to grow and gain attention. Reducing grandiosity in PR campaigns is beneficial in terms of time and money efficiency in terms of increasing the effectiveness of outreach strategies.
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