5W PR

OCTOBER 17, 2024

Public relations and media planning are often perceived as distinct elements within marketing campaigns. However, their integration can create a powerful synergy that boosts brand awareness, engagement, and ultimately, sales. Integrating PR and media planning is crucial for crafting successful marketing campaigns. A unified messaging strategy, combined with the strengths of both disciplines, can elevate a brand’s visibility, engagement, and overall impact.

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Strategy Media Measurement Analysis 78

Agility PR Solutions

OCTOBER 13, 2024

The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.

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Agility PR Solutions

OCTOBER 16, 2024

Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders. It has become an increasingly popular tactic for engaging […] The post 6 steps to using gamification in PR: Engaging audiences with interactive campaigns appeared first on Agility PR Solutions.

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Sports Mobile Trends Publicity 100

5W PR

OCTOBER 16, 2024

The landscape of influencer marketing has evolved dramatically in recent years, with new platforms, technologies, and audience expectations emerging. With their expertise in strategic communication and relationship building, public relations professionals play a pivotal role in navigating these changes and ensuring effective influencer partnerships.

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Guidelines Marketing Crisis Management Crisis 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

OCTOBER 15, 2024

Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR […] The post The future of PR in the workplace: Navigating emerging trends and challenges appeare

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PR for Anyone

OCTOBER 15, 2024

Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.

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Instagram LinkedIn YouTube Community 130

Notified

OCTOBER 15, 2024

Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.

Web 111

Web 111

Agility PR Solutions

OCTOBER 13, 2024

Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.

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How To Resources Reputation Industry 176

PRSay

OCTOBER 16, 2024

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. , futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.

Technology 100

Technology Trends Banking Newspapers 100

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR for Anyone

OCTOBER 15, 2024

I recently appeared on *Good Day DC* as a lifestyle contributor, which is always an exciting experience. As a regular guest on the show, I get to share tips and tricks that make everyday life just a little bit easier, and this time was no exception. Whether you’re clasping jewelry, wrapping gifts, or struggling to open stubborn jars, I’ve got some fun and practical life hacks that can save you time and energy.

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Travel Fashion YouTube Interviews 130

Institute for Public Relations

OCTOBER 15, 2024

PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.) 83% of professionals distributed their press … Continue reading How are Press Releases Changing in a New Media Landscape?

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Media Survey Technology Industry 98

Agility PR Solutions

OCTOBER 15, 2024

Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the changing market trends and demands, lead to unpredictable results and […] The post Unlocking success: 7 steps to achieve business growth and expansion appeared first on Agility PR Solutions.

Trends 100

Trends Strategy Marketing Publicity 100

PRSay

OCTOBER 14, 2024

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

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Creativity Fashion Instagram Study 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales. Understanding the Holiday Toy Market Before diving into marketing tactics, it’s essential to understand the unique dynamics of the holiday toy market.

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Strategy Marketing Mobile Retail 78

Steve Barrett on PR

OCTOBER 17, 2024

Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.

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Agility PR Solutions

OCTOBER 16, 2024

Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns with your PR strategy? Look to industry leaders who have successfully married aesthetics […] The post Eye-catching logo design tips for enhancing your brand’s PR strategy appeared first on Agility PR Solutions.

Strategy 95

Strategy Brand Branding Industry 95

HMA Public Relations

OCTOBER 17, 2024

From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.

Blogging 81

Blogging 81

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

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B2B Company Publicity Marketing 78

OnePitch

OCTOBER 15, 2024

Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.

Sports 84

Sports Pitching Report Media 84

Agility PR Solutions

OCTOBER 16, 2024

As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage stakeholders. According to the latest data, AI adoption in PR has seen a […] The post How AI will transform crisis management and stakeholder engagement in 2025 appeared first on Agility PR Solutions.

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Crisis Management Crisis Trends Technology 95

Axia PR

OCTOBER 15, 2024

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!

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Insurance Insurance Crisis Communications Crisis 83

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Institute for Public Relations

OCTOBER 15, 2024

This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions toward an organization. The study defined the following terms: — Fake news: fabricated information promoted on social media to deceive the public for ideological and/or financial gain. — First-order … Continue reading How Does Fake News Affect Organizational Reputation Judgments?

Reputation 75

Reputation Financial Study Social Media 75

OnePitch

OCTOBER 17, 2024

In the fast-paced world of public relations, effectively capturing a journalist's attention is both an art and a science. With countless pitches flooding their inboxes daily, how do you ensure your story stands out?

Pitching 79

Pitching Writing Report Publicity 79

Agility PR Solutions

OCTOBER 13, 2024

To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its image. Let’s explore real-life examples of successful casino spokespersons and analyze what made […] The post 8 great casino spokespersons, including James Bond, J.

Examples 100

Examples Brand Branding Publicity 100

PRSay

OCTOBER 17, 2024

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. “Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.

Energy 66

Energy Consumer Social Media Leadership 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

OCTOBER 18, 2024

The Daily Guardian Prince Harry and Meghan Markle appear to be taking separate public paths to boost their brand, according to PR expert Mark Borkowski. The couple’s recent individual appearances have sparked speculation that they are focusing on solo ventures due to their combined “star power” not achieving the success they had hoped for. Borkowski explained that the Duke and Duchess of Sussex are shifting their narrative, stating, “There has been a separation of their work for a while.

Branding 60

Branding Brand Publicity 60

Buzzstream

OCTOBER 16, 2024

You may know Thea Chippendale from The PR Insider , an invaluable newsletter for PR pros. I recommend checking it out now if you haven’t already done so. I’ve wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance PR, I thought it was an excellent opportunity to combine the two into an episode.

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Viral LinkedIn Insurance Insurance 62

Agility PR Solutions

OCTOBER 16, 2024

Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust? Source In fact, companies with a strong brand reputation can see a 640 percent return on marketing investment […] The post The new importance of brand reputation in B2B marketing—and 6 ways to get it appeared first on Agility PR Solutions.

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B2B Reputation Branding Brand 90