Sat.Sep 19, 2020 - Fri.Sep 25, 2020

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2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States. Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago.

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Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. It’s essential for any business looking to remain a relevant competitor within their own industry, because anyone that doesn’t adapt to all of the changes soon is not going to […]. The post Growing a Business With 2020 Marketing Trends appeared first on.

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Trending Sources

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Advancing Public Discourse Through Insights and Purpose-Driven Programs

Onclusive

Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world. Join Arunav Sinha , VP of Global Communications at Coursera, and Enid Maran , Managing Director, Global Head of Customer Success & Operations at Onclusive, as t

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AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

Cision

It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception.

More Trending

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ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […].

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Avknoppade, börsintroducerade och prisade – Så etablerade Essity sitt varumärke på tre år

Cision

När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity.

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Why research is a crucial ingredient in building your media list

Agility PR Solutions

The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR pro wielding it. If you […]. The post Why research is a crucial ingredient in building your media list appeared first on Agility PR Solutions.

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6 Powerful PR Tips for Startups to Get Coverage

Prowly

In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. While bigger organizations can afford to work with professional PR firms to expertly manage all PR-related affairs, your humble startup likely doesn’t have the budget to do […].

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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ICON 2020 Preview: In Conversation With DiversityInc CEO Carolynn Johnson

PRSay

Carolynn Johnson is a fan of the ICON 2020 theme — “Strategic Communications: Navigating a World Disrupted.”. “I am excited to know that disruption is part of the theme. People need to understand how they can show up and be part of a solution. Right now, look where unchecked, unbalanced repetitiveness has gotten us,” says Johnson, CEO of DiversityInc , a data, consulting and strategic advisory company.

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Expertpanel: Så påverkar corona kommunikatörens framtid

Cision

Vi bad tre experter reflektera över vilka utmaningar som väntar för kommunikatörer framöver.

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Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. That number has grown a total of 25% in three years. Digitally savvy PR pros have adopted newer techniques to cut through the clutter, but what about the traditional tactics, like embargoes and exclusives?

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3 Proactive Ways to Protect Your Brand Image and Reputation

Prowly

Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How can agencies drive new business during COVID? Despite obstacles, it’s out there.

Agility PR Solutions

2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery. Communications agencies are likewise paying the price, starving for elusive new business that has proven even harder to find than during […]. The post How can agencies drive new business during COVID?

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The 2020 State of the Election Part IV

Cision

Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court.

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Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufactu

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Tips for Effective Online Reputation Management

Prowly

Reputation management, once known as Public Relations (PR), is not a simple concept anymore. Everyone appears to have their own definition, but no matter how you look at it, you have to agree that it’s changed a lot in the last 15 years or so. Even though reputation management still clearly focuses on creating and […]. The post Tips for Effective Online Reputation Management appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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This holiday season, consumers seek virtual experiences to overcome e-shopping hurdles

Agility PR Solutions

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion. New research from AR and web-based 3D tech firm Vertebrae explores shopping behaviors during the ongoing pandemic as retailers prepare […].

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A Decade's Worth of Insight Into Media Preferences

Cision

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!

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Plan to live alongside COVID-19 for 2021

Stephen Waddington

Organisations need to learn to live with the COVID-19 virus and plan for further waves. How are you? The reality has hit in the UK in the past 24 hours that COVID-19 will continue to dominate our lives for at least the next 12 months. It feels bleak. There’s a foreboding “here we go again” tone to the conversations that I’ve had today. Much of organisational COVID-19 planning to date has focused on recovery.

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6 ways to network like a human

Communications Conversations

A couple weeks ago, I had coffee (actual in-person coffee!) with the wonderful Laura King. We had never met before, but I’ve been a fan from afar for quite some time. We talked about jobs. We talked about her Marketers Community. And, of course, we talked about networking. We talked about the absolute importance of networking–especially in these tough times.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Brand pivoting is critical in the COVID age—how agile are you?

Agility PR Solutions

Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many brands and companies like salons, restaurants, and fitness centers adapted […].

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UK Media Moves including The Sunday Times, The Big Issue, Your.MD and more!

Cision

Jamie Nimmo appointed Associate Business Editor at The Sunday Times; Laura Kelly is now Digital Producer at The Big Issue; Katherine Hignett has joined Your.MD as a Health Writer.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Here are four examples of earned media that have had a huge impact on different industries and movements this year. 1.

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Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why PR is no longer the underdog

Agility PR Solutions

I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any marketing program and for the first time […]. The post Why PR is no longer the underdog appeared first on Agility PR Solutions.

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UK Media Moves including Food and Travel, The Telegraph, Western Morning News and more!

Cision

Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News.

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Top Gaming Journalists in the US

Prowly

To effectively reach your target audience with your esports story, it is critical for you to find the right gaming journalists. If you connect with journalists who address a wide variety of topics, it is less likely that your target audience will be reached by their media coverage. On the other hand, by tapping into […]. The post Top Gaming Journalists in the US appeared first on Prowly Magazine.

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