ImPRessions - Crenshaw Communications
OCTOBER 13, 2021
The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders.
Business Wire
OCTOBER 14, 2021
The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss.
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Cision
OCTOBER 11, 2021
Win over customers and investors with clear, compelling ESG communications.
PR for Anyone
OCTOBER 11, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Think both seasonality and also fun, non-traditional holidays.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the jou
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
OCTOBER 13, 2021
Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]. The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine.
PRSay
OCTOBER 12, 2021
As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. I was studying finance at George Washington University; he saw something else in my skill sets.
Cision
OCTOBER 14, 2021
Tom Clarke starts role as Science and Technology Editor for Sky News; new title for Laura Purkess at Citywire New Model Adviser; Ellen Scott takes on the additional role at Metro.co.uk.
Ronn Torossian
OCTOBER 15, 2021
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches. However, if a business doesn’t know the PR essentials, it’s easy to get lost in all the different PR […]. The post Digital PR Best Practices appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
OCTOBER 12, 2021
Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to decision-makers.
Agility PR Solutions
OCTOBER 13, 2021
The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of communication between PR professionals and target audiences. Social media has also had the effect of […].
ImPRessions - Crenshaw Communications
OCTOBER 14, 2021
Crenshaw Communications Grows Ad Tech PR Team. Caroline Yodice named Director of Ad Tech to support expanding client roster. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit.
Ronn Torossian
OCTOBER 12, 2021
When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
OCTOBER 14, 2021
New to blogging? These sites are full of online blogging courses to help you hone your skills.
Agility PR Solutions
OCTOBER 12, 2021
My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And he tore up my […]. The post Trite phrases used by the media that PR pros should never use appeared first on Agility PR Solutions.
Business Wire
OCTOBER 12, 2021
In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.
Ronn Torossian
OCTOBER 9, 2021
After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home? Companies like Twitter and Spotify have hinted that employees will have the option of […]. The post Busch Redefines Remote Work appeared first on.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
OCTOBER 12, 2021
Caroline Wheeler appointed Political Editor at The Sunday Times; Reach announces four new senior editorial roles for Live network; Ciaran Jones made Head of News at Wales Online.
Agility PR Solutions
OCTOBER 14, 2021
Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020 pandemic, up 42 percent over 2019. Furthermore, Adobe predicts 2021 will end […].
PRSay
OCTOBER 14, 2021
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA. Location: Anchorage, Alaska. Current job title: CCO, Alyeska Pipeline Service Company. Board nominee position: Chair-elect. Alma mater: B.A., Boston College; M.A., Seton Hall University. Number of years as a PRSA member: 24.
Stephen Waddington
OCTOBER 14, 2021
The CIPR and PRCA have collaborated on a project to investigate the mental health of the profession. It makes four important recommendations. Public relations practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to the PRCA and CIPR. The pace and volume of work are the main contributing factors.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
OCTOBER 14, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool? Why not? PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients?
Agility PR Solutions
OCTOBER 13, 2021
More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways that you can keep your business on the cutting […]. The post 4 tips for keeping your advertising on the cutting edge appeared first on Agility PR Solutions.
PRSay
OCTOBER 13, 2021
As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. “Any gap in that [consistency] causes you to degrade trust,” he said. “Trust isn’t built overnight, nor is it generally lost overnight. It requires a lot of ongoing work that involves introspection” and activity.
Sword and the Script
OCTOBER 12, 2021
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
OCTOBER 13, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Telling A Good Story. In business today it’s vital that you share your story. Telling a good story is important both for connecting with sellers and buyers and also for landing in the media. People want to know who they are working with.
Agility PR Solutions
OCTOBER 10, 2021
Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality. With tens of thousands of campaigns on platforms like Kickstarter, Patreon, and IndieGogo, you may be wondering how your campaign can stand out from the rest. For most […]. The post 5 ways crowdfunding videos will boost your nonprofit campaigns appeared first on Agility PR Solutions.
Cision
OCTOBER 15, 2021
Sara Kehaulani Goo, Aja Whitaker-Moore promoted at Axios, Amy X. Wang joins NYT Magazine, and more.
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