ImPRessions - Crenshaw Communications
OCTOBER 13, 2021
The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders.
Business Wire
OCTOBER 14, 2021
The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss.
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Ronn Torossian
OCTOBER 15, 2021
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches. However, if a business doesn’t know the PR essentials, it’s easy to get lost in all the different PR […]. The post Digital PR Best Practices appeared first on.
Onclusive
OCTOBER 12, 2021
Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to decision-makers.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the jou
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
OCTOBER 12, 2021
When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.
Cision
OCTOBER 14, 2021
Tom Clarke starts role as Science and Technology Editor for Sky News; new title for Laura Purkess at Citywire New Model Adviser; Ellen Scott takes on the additional role at Metro.co.uk.
Prowly
OCTOBER 13, 2021
Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]. The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
OCTOBER 14, 2021
Crenshaw Communications Grows Ad Tech PR Team. Caroline Yodice named Director of Ad Tech to support expanding client roster. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
OCTOBER 9, 2021
After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home? Companies like Twitter and Spotify have hinted that employees will have the option of […]. The post Busch Redefines Remote Work appeared first on.
Cision
OCTOBER 12, 2021
Caroline Wheeler appointed Political Editor at The Sunday Times; Reach announces four new senior editorial roles for Live network; Ciaran Jones made Head of News at Wales Online.
PRSay
OCTOBER 12, 2021
As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. I was studying finance at George Washington University; he saw something else in my skill sets.
Business Wire
OCTOBER 12, 2021
In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
OCTOBER 13, 2021
The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of communication between PR professionals and target audiences. Social media has also had the effect of […].
Cision
OCTOBER 11, 2021
Win over customers and investors with clear, compelling ESG communications.
PR for Anyone
OCTOBER 14, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool? Why not? PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients?
PRSay
OCTOBER 14, 2021
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA. Location: Anchorage, Alaska. Current job title: CCO, Alyeska Pipeline Service Company. Board nominee position: Chair-elect. Alma mater: B.A., Boston College; M.A., Seton Hall University. Number of years as a PRSA member: 24.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 12, 2021
My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And he tore up my […]. The post Trite phrases used by the media that PR pros should never use appeared first on Agility PR Solutions.
Cision
OCTOBER 14, 2021
New to blogging? These sites are full of online blogging courses to help you hone your skills.
PR for Anyone
OCTOBER 13, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Telling A Good Story. In business today it’s vital that you share your story. Telling a good story is important both for connecting with sellers and buyers and also for landing in the media. People want to know who they are working with.
PRSay
OCTOBER 13, 2021
As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. “Any gap in that [consistency] causes you to degrade trust,” he said. “Trust isn’t built overnight, nor is it generally lost overnight. It requires a lot of ongoing work that involves introspection” and activity.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 14, 2021
Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020 pandemic, up 42 percent over 2019. Furthermore, Adobe predicts 2021 will end […].
Stephen Waddington
OCTOBER 14, 2021
The CIPR and PRCA have collaborated on a project to investigate the mental health of the profession. It makes four important recommendations. Public relations practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to the PRCA and CIPR. The pace and volume of work are the main contributing factors.
PR for Anyone
OCTOBER 13, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Want to land a TV appearance? Positioning yourself as an industry expert in the media is a great way to use your expertise to your advantage. Think about what knowledge you have to offer, and how you can use that to pitch a relatable story.
Prowly
OCTOBER 12, 2021
Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 13, 2021
More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways that you can keep your business on the cutting […]. The post 4 tips for keeping your advertising on the cutting edge appeared first on Agility PR Solutions.
Muck Rack
OCTOBER 14, 2021
The top 10 investigative journalists in 2021
PR for Anyone
OCTOBER 13, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. I’m sure you’ve heard this 1000 times, “The money is in the list.” Mark Zuckerberg could shut down Facebook tomorrow and you would lose all of your followers, but if they are also on your email list, it wouldn’t really matter.
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