ImPRessions - Crenshaw Communications
DECEMBER 29, 2020
In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live online and are searchable thereafter.
Ronn Torossian
DECEMBER 28, 2020
The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. This psychologist conducted a series of experiments to figure out how influence really worked and came up with three different factors: strength, immediacy, and numbers. By strength, the theory […].
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Muck Rack
DECEMBER 28, 2020
PR predictions for 2021: 10 industry pros weigh in
Prowly
DECEMBER 30, 2020
As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself? For one, companies need a robust communication strategy that acknowledges these changing trends. This will help them earn the trust and […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
DECEMBER 30, 2020
In many organizations, a major fragmentation exists between the communications department and executive leadership. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Muck Rack
DECEMBER 29, 2020
7 brands that pulled off PR miracles in an uncertain year
Prowly
DECEMBER 28, 2020
Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise. Below, we will look at what thought leadership content is, […]. The post How to Create Compelling Thought Leadership Content for PR?
Cision
DECEMBER 29, 2020
Need a break from the holiday madness? Here's a list of our 5 most popular resources from 2020.
Ronn Torossian
DECEMBER 29, 2020
What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
JANUARY 1, 2021
If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.
Axia PR
DECEMBER 29, 2020
Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie. Guest: Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin. Topic: The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on.
Culpwrit
DECEMBER 29, 2020
The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts. This includes the people they train, the materials used for the campaigns and […]. The post Be Your Own Boss: 6 Business Ideas for 2021 appeared first on culpwrit.
Sword and the Script
DECEMBER 29, 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019. While I publish one post per week like clockwork, this year I redoubled my efforts to try to publish two posts per week. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
DECEMBER 31, 2020
In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. However, back in the past, people kept stating that any PR is good PR , but these days, that has changed. Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press.
Communications Conversations
DECEMBER 29, 2020
Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint. Like many of the other Pixar movies before it, this one was all about the story–and the messages. For both old and young viewers. And, after watching it, the movie’s primary message was one that resonated specifically with me–as a professional working in the communications and social media world.
Muck Rack
DECEMBER 30, 2020
How Estes PR uses Muck Rack to achieve PR goals
Maxim Behar
DECEMBER 26, 2020
Maxim Behar’s second story in the series " Priceless Lessons" for BusinessGlobal magazine, tells a story from the end of 2002, at St. James's Palace in London, where he was welcomed by Prince Charles. In the series, the PR expert talks about his meetings with global celebrities through the prism of his business, about the lessons derived from such stories, and what he has learned in a purely PR aspect.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
DECEMBER 28, 2020
The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are plenty of successful marketing strategies that don’t require big sums of money, are interesting, effective, and attention-grabbing. Customers typically enjoy making things their own, and over 50% of consumers improve their ideas around a brand whenever they receive a personalized incentive.
PR Fuel
DECEMBER 29, 2020
Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service. If you are looking to share something that requires public disclosure in a time-tested manner, especially from the financial or investment industry, then press releases are still a sure bet for that.
5W PR
JANUARY 1, 2021
At this year’s Art Basel in Miami, FL, performance artist, David Datuna ate a piece of art by Maurizio Cattelan that was essentially a banana duct-taped to the wall. If that isn’t unbelievable enough, the two previous pieces of artwork (ie. bananas), had already sold for a reported $120,000 each. The stunt, which was done in a large crowd, was shared widely on social media and consequently the internet, which led it to become one of the most talked about stories of the weekend.
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