Business Wire
APRIL 14, 2021
Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?
ImPRessions - Crenshaw Communications
APRIL 13, 2021
As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help fill the sales funnel.
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Ronn Torossian
APRIL 14, 2021
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” Since then and largely […].
Cision
APRIL 15, 2021
Lessons from Cision's 2021 State of the Media report.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
APRIL 13, 2021
For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
APRIL 12, 2021
The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes. This was also about a century before Norwegian author Jostein Gaarder was quoted as saying, “The most subversive people are those who ask […].
Cision
APRIL 15, 2021
John Collingridge to join The Guardian as Head of Business; Rachel McGrath has joined OK! as Deputy Digital Director; Matt Williams appointed Executive Digital Editor for ITV News.
PRSay
APRIL 13, 2021
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator?
Awario
APRIL 14, 2021
If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Communications Conversations
APRIL 15, 2021
According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that. As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry.
Cision
APRIL 13, 2021
The Economist appoints Vinjeru Mkandawire as Global Property Correspondent; Steph Cockroft is the new Indy100 Editor as Sirena Bergman becomes Digital Culture Editor at Insider UK.
Agility PR Solutions
APRIL 13, 2021
Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and lead generation. Many people find blogger outreach […]. The post 3 steps for running an effective blogger outreach campaign appeared first on Agility PR Solutions.
Steve Barrett on PR
APRIL 16, 2021
This week’s statement by America plc on the voting laws issue was another example of the central role of communications in determining business strategy and shaping corporate reputation.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stephen Waddington
APRIL 10, 2021
A new project aims to characterise a COVID-19 PRstack. Communications and public relations teams have moved to virtual working during COVID-19. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and mea
Cision
APRIL 15, 2021
April is Stress Awareness Month. Here are a few tips for journalists looking to manage their raised stress levels.
Agility PR Solutions
APRIL 14, 2021
Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build relationships before you officially reach out. This will increase the chances of […].
PRSay
APRIL 15, 2021
Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
APRIL 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
Culpwrit
APRIL 12, 2021
By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students. Despite their personal business accomplishments, more than a couple of the leaders mentioned how they wished their own children better understood business basics.
Agility PR Solutions
APRIL 12, 2021
During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. It happened in a single tweet that caused the public to react quickly, where the burger chain decided to use a sexist trope as a form of clickbait. The goal of the […]. The post How Burger King flame-broiled its reputation with purposeful miscommunication appeared first on Agility PR Solutions.
Axia PR
APRIL 13, 2021
Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Guest: Our episode guest is Emily Barrett, social media specialist at Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Muck Rack
APRIL 14, 2021
Brand audits: Why clients pay consultants to tell them what they already know
Contently - Strategy
APRIL 14, 2021
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence t
Agility PR Solutions
APRIL 11, 2021
PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation. However, as we heard from the seasoned crisis comms professionals at our Crisis Comms Mastery virtual summit […]. The post 5 Ways Media Monitoring Can Help You Beneficially Evolve after a PR Crisis appeared first on Agility PR Solutions.
5W PR
APRIL 14, 2021
Every few years, there is a new generation that comes of age with a similar belief to the one that came before – that no one is able to understand them, and this is true as each of these generations is different because of the time in which each one grows up. Currently, this is the case for the most digitally connected generation that has ever existed, the members of Gen Z, who are struggling to find brands and corporations that connect with the generation’s values and beliefs.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
APRIL 13, 2021
Learn how top IR leaders are adapting in the "the year of transition.".
Landis PR
APRIL 12, 2021
By David Landis, LCI. Dan Rosenheim is the Director of Business Development at Bay City News. His impressive resume includes working for the Chicago Sun-Times, Chicago Tribune, SF Chronicle, KRON and KPIX (CBS). 1. How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact,
Agility PR Solutions
APRIL 15, 2021
Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation’s largest brands are not doing enough to stand up for their employees’ and consumers’ fundamental rights. Many of them have fallen silent—and those who have […].
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