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Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency.
When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]. The post PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.
The algorithm-driven, video-based app TikTok—where users can create, edit, and share their own videos—has skyrocketed in popularity over the last year, largely due to the pandemic. Users can follow other people to get a curated feed with content they’ll enjoy, or they can choose to browse a selection of videos that are promoted by the […]. The post How comms pros can incorporate TikTok features for marketing purposes appeared first on Agility PR Solutions.
The continued impact of COVID-19, vaccine roll-outs, booster shots and health equity plus groundbreaking technological innovation mean healthcare is a more ubiquitous factor than ever across communications.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature. Back in 2016, Facebook added a secret […]. The post Product Rollout PR Planning appeared first on.
Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing overlaps with PR—they both require a thorough comprehension of who their […]. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Heide Harrell, M.A., APR. Location: Little Rock, Ark. Current job title: Director of Marketing & Business Development at Rose Law Firm. Board nominee position: Director, Southwest District. Alma mater: UA Little Rock, Master of Arts in Applied Communication Studies.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the pandemic and the industry as a whole is feeling the effects of the pandemic. Because of this, […]. The post Auto Makers to be Hit Hard by Declining Chip Production appeared first on.
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet more engaged audience that a micro-influencer offers? New research from product reviews and user-generated […].
West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. To date, 1,079,557 of 1,557,837 vaccine-eligible West Virginians have received their first shot. However, some residents in the state — notably people of color — have had limited access to the vaccines or were initially hesitant to receive the sh
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Improve your website rankings by avoiding search engine optimization mistakes. A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes.
When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella. The firm’s new 2021 Creative, Marketing and Digital Talent Report found that an […].
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years.
Last year, we witnessed a rather successful period for investment, seeing the highest amount of global IPO activity in a decade. This flurry continued into 2021, where the UK alone saw more than 50 companies go public, which was more than we saw in the whole of 2020. With the spate of floatation’s this year, are we seeing a healthier investment landscape?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. Instead, you can expand your reach and maximize business growth with press release distribution. On the fence about creating press releases for your business?
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that the data breach had affected three billion of its customers. Naturally, Yahoo […].
A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult or very difficult. Put differently, four in 10 communicators have no idea what content their audiences want to read. Whoa. It makes sense if you think about it. Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand, the smallest misstep in messaging can spread around the globe in an instant. This means skilled […].
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have made people more selective in their purchases, and […]. The post 5 ways to adapt content marketing in the age of COVID-19 appeared first on Agility PR Solutions.
As our language and culture changes, so do the rules of AP Style. For today's #FunFactFriday, Marissa shares some updates and reminders for using AP Style.
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