ImPRessions - Crenshaw Communications
JUNE 26, 2019
Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?
Muck Rack
JUNE 24, 2019
The 2 main reasons PR people annoy journalists
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Onclusive
JUNE 26, 2019
DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle.
Deirdre Breakenridge
JUNE 25, 2019
On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching. Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JUNE 24, 2019
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 25, 2019
Comms pros are fully aware that there’s a media-trust crisis sweeping the nation, but it might be surprising to find out that most Americans think the PR industry is as much a culprit as any other entity for disseminating false information. There’s actually plenty of blame to go around, but industry-rattling new research from the […]. The post Americans say disinformation is a “major” societal problem—is PR to blame?
PRSay
JUNE 27, 2019
The No.1 advice e-newsletter subscribers have for e-zine senders? Keep it short. According e-newsletter usability studies conducted by Nielsen Norman Group’s (NNG), people spend just 51 seconds, on average, with an email newsletter after opening it. “The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group.
The Resolution Blog
JUNE 25, 2019
Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes. However, the source of the metric can differ between publications which means there can be confusion and mistakes in our lists.
Ishmael's Corner
JUNE 25, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in.more.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JUNE 24, 2019
Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan. Here are seven mess-ups you won’t believe actually happened: […]. The post Seven PR nightmares you’ll never believe happened appeared first on Agility PR Solutions.
PRSay
JUNE 26, 2019
What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic. That’s exactly what Oscar-winning actor Tom Hanks did while promoting “Toy Story 4” on a recent episode of “Jimmy Kimmel Live.” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.
PR News
JUNE 27, 2019
“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens of hands went up—most of them women. Conference attendees were responding to a question from Joanna Coles, producer, author, journalist… Continued.
Communications Conversations
JUNE 25, 2019
Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills. My topic: Social media trends. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JUNE 26, 2019
New research from business portfolio website Visual Objects reaffirms that influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media, and on Instagram in particular—in fact, a full quarter of small businesses surveyed (25 percent) say they use influencers to create content on their social […].
Sword and the Script
JUNE 25, 2019
Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. This also brings indirect costs. Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue.
Barokas
JUNE 25, 2019
Space on its own is a brand. . At Barokas, we know the space industry. With more than 20 years under our belt, we’ve seen its progression and evolution over the years fueled by innovation. And, just as the space industry has experienced massive change, so too must PR strategies within it. It’s imperative to embrace and explore new frontiers in our digital world.
Masters in Communications
JUNE 25, 2019
Once viewed and addressed as separate disorders, autism spectrum disorder (autism or ASD for short), encompasses a range of conditions that impact an individual’s mental development and how they interact with and perceive others and their surroundings. These communication disorders can include social impairment, repetitive behaviors, and difficulty communicating.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JUNE 23, 2019
We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists. The Netflix documentary “The Greatest Party That Never Happened” and Hulu’s “Fyre Fraud” put the spotlight on the Fyre Festival and the role of social media influencers to promote false realities and exaggerated fantasies. […].
Critical Mention
JUNE 26, 2019
The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! 1. Copyblogger. Copyblogger is one of the best content marketing platforms anywhere online.
Communications Conversations
JUNE 28, 2019
I had a bit of an epiphany recently. I’m the grown up in the room now. I know, sounds stupid, right? After all, I’m 46 years old and have been working in this business now for 20+ years. But, a few instances lately really made this realization pop. For example, I’m going to be teaching a class at the University of St. Thomas this fall.
Ishmael's Corner
JUNE 27, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company experiences a key employee leaving for the proverbial greener pasture. It happens. Boards have been known to kick CEOs to the curb. Think GE’s announcement last year that it was parting ways with John Flannery with the obligatory “we thank John for his significant contributions and long service to GE,” code for he.more.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JUNE 24, 2019
Influencer marketing has dramatically changed—you might even say revolutionized (yep, we said it)—PR’s paid media game, and in the process created a whole new slew of metrics to keep up with. But in addition to the new-ness of the practice, quantifying some of these metrics for success continues to be a challenge for some industries. […]. The post As measurement poses challenges, these 3 factors can damage influencer campaigns appeared first on Agility PR Solutions.
Waxing UnLyrical
JUNE 24, 2019
Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.
Stephen Waddington
JUNE 23, 2019
Mary Meeker’s Internet Trends 2019 report is a monster. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. I’m here for an athletics tournament. Meeker has published her annual report on the state of the internet.
5W PR
JUNE 24, 2019
The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. But wouldn’t it be better to avoid them in the first place? With the right preparation and planning, there are a number of ways to minimize the likelihood that your brand will be forced to tackle a PR crisis head-on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JUNE 25, 2019
Businesses are run by humans (for the most part), and humans make mistakes. In most cases, the mistakes are small and simple to fix, but occasionally they have the potential to cause real and lasting damage. These incidents, if not handled in the right way, could also damage your business’s reputation and have a direct […]. The post Do’s and don’ts for managing a PR crisis and protecting your brand appeared first on Agility PR Solutions.
Waxing UnLyrical
JUNE 27, 2019
Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally. As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence.
Reputation Us
JUNE 23, 2019
Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. This year may be worse. Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc.
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