Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? . I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353

Agency Interviews Pitching Retail 353

Business Wire

JULY 9, 2021

If you’re familiar with the British sci-fi fantasy series, Doctor Who, you know that a common plot device is the use of “perception filters,” in which aliens attempt to alter reality to reflect what they want you to see. A favorite episode is with actor/comedian James Corden, who lives on the first floor of what appears to be a normal two-story building – only the building does not have a second floor, just a scary alien machine parked on top of it with a perception filter designed to hide its e

Company 195

Company Blogging Financial How To 195

Ronn Torossian

JULY 7, 2021

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value and factual information to the target audience. Content Marketing Strategy The first step in creating and […].

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prowly

JULY 8, 2021

Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]. The post Hiring a PR Agency vs In-House Public Relations: Pros & Cons appeared first on Prowly Magazine.

Agency 197

Agency Publicity Industry Trends 197

Steve Barrett on PR

JULY 7, 2021

As we prepare to reintroduce in-person events, we’ve modernized our logo and refreshed our website to bring you even more of the best information and insight about the increasingly important worlds of PR and communication.

Communications 187

Communications Blogging 187

Ronn Torossian

JULY 5, 2021

Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time. However, the biggest changes in terms of digital marketing happened in the last year, which introduced a […].

Marketing 195

Marketing Technology Company Strategy 195

Agility PR Solutions

JULY 7, 2021

Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80 […].

Survey 187

Survey B2B Technology Communications 187

Cision

JULY 7, 2021

There's a little bit of magic in multimedia.

Strategy 296

Strategy Blogging 296

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Beyond the basic qualifications to do the job, it’s those intangible personality traits that make the biggest difference. And when you meet the candidates who fit the mold, you just know it. You feel it. You know they will be the impact hire you’ve been looking for.

Branding 178

Branding Brand Employee How To 178

Buzzstream

JULY 7, 2021

The situation. Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages are home to all of the content for the home ownership and car buying tips related posts.

Case Study 113

Case Study Study Strategy Leadership 113

Agility PR Solutions

JULY 8, 2021

People can say anything on the internet. It’s an ungoverned sprawl of information where businesses, organizations, and individuals can make any claim that supports whatever their agenda happens to be. The truth is optional. This is great news for con artists and purveyors of substandard products and services. For legitimate business owners like yourself, it’s […].

Analysis 164

Analysis Branding Brand Publicity 164

Cision

JULY 6, 2021

Zoe Wood is now Consumer Affairs Correspondent for The Guardian & The Observer; updates to the Newyddion S4C (NS4C) team; Ben Preston is now in charge of Culture & Arts at The Sunday Times.

Media 156

Media Consumer Blogging 156

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Mindful Marketing

JULY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young, soon-to-be endorsers ready for the pressures they’ll face in a different ki

Sports 110

Sports Banking Financial Advertising 110

Culpwrit

JULY 8, 2021

Declared dead just a year ago by media, health experts and this blog, handshakes are gradually returning as the greeting of choice for business. Thanks Dr. Fauci, Pfizer, Moderna, Johnson & Johnson and Purell. None of the alternatives we’ve tried over the past 16 months – elbow bump, head nod, hand wave and peace sign […]. The post To Shake or Not to Shake?

Blogging 115

Blogging Media 115

Agility PR Solutions

JULY 5, 2021

With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return they should expect, and what red flags they should be watching for. […]. The post Influencer income: New research explores range of industry earning rates, impact of fraud appeared first on Agility PR Solutions.

Industry 164

Industry Marketing Publicity 164

Cision

JULY 8, 2021

Keeping up with a 24/7 news cycle can be tough. We recommend adding these morning newsletters to your inbox to help you stay in the know.

Blogging 156

Blogging Media 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Solo PR Pro

JULY 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros on how to take time off when you run your own biz. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business.

Crisis 110

Crisis Small Business Social Media Communications 110

Culpwrit

JULY 5, 2021

By Morgan McCullough Whether you like it or not, there will be a point in your PR career where you’ll have to speak in front of an audience. You probably have already had to do this as part of your coursework. From client pitches to executive briefings, you’ll deliver an uncountable number of presentations during your […]. The post How to Use Public Speaking Anxiety to Your Advantage appeared first on culpwrit.

Publicity 109

Publicity How To Pitching 109

Agility PR Solutions

JULY 7, 2021

Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like. New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […].

Creativity 157

Creativity Strategy Marketing Crisis 157

Cision

JULY 9, 2021

Jen Ortiz, Jessica Willis join The Cut, Julie Kosin headed to Vulture, and more.

Media 156

Media Blogging 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Fuel

JULY 8, 2021

Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking. A higher search engine ranking can position you in front of more customers. You can generate more website traffic and leads as a result.

SEO 105

SEO Engineering Google Consumer 105

Muck Rack

JULY 6, 2021

Webinar recap: 7 takeaways from Muck Rack’s State of PR 2021 report

Report 147

Report 147

Agility PR Solutions

JULY 8, 2021

Do you have gaming clients looking to make money from developing a new game? If you have a fantastic game idea that you think the gaming population is going to enjoy, there are plenty of great reasons to take the plunge. Video gaming is becoming more and more popular and there is an increasing number […]. The post 4 marketing tips used by online gaming startups appeared first on Agility PR Solutions.

Marketing 148

Marketing Video Publicity 148

5W PR

JULY 7, 2021

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same.

Publicity 88

Publicity Pitching Product Launch Viral 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready

Pitching 88

Pitching Report Software Survey 88

NewsWhip

JULY 7, 2021

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million , compared to $11 million the year before. . Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balencia

Consumer 78

Consumer Branding Brand Fashion 78

Agility PR Solutions

JULY 8, 2021

Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We needed to […]. The post PR Profiles: A Conversation with Gini Dietrich appeared first on Agility PR Solutions.

Resources 148

Resources Agency Blogging Industry 148