Sword and the Script
NOVEMBER 12, 2024
If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.
5W PR
NOVEMBER 14, 2024
In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.
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Agility PR Solutions
NOVEMBER 13, 2024
Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on
Buzzstream
NOVEMBER 13, 2024
Olivia Lott told me she’s a “ride-or-die” BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
NOVEMBER 12, 2024
In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
NOVEMBER 12, 2024
For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Mutz Chair in Local News at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Tune in on LinkedIn on Nov. 19 at 1 p.m.
Agility PR Solutions
NOVEMBER 11, 2024
A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more extreme movements, such as the Chinese ‘lying flat’ ideology. With many people […] The post Digital detox: How brands can embrace and navigate this mental health trend appeared first on Agility PR Solutions.
5W PR
NOVEMBER 13, 2024
The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.
Culpwrit
NOVEMBER 15, 2024
By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,… Continue reading Dealing with Job Elimination: Navigating Uncertainty The post Dealing with Job Elimination: Navigating Uncertainty appeared first on Culpwrit.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
NOVEMBER 11, 2024
What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God.
Agility PR Solutions
NOVEMBER 12, 2024
As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but in a real-world brand campaign for our client Grubhub. […] The post AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR appeared first on Agility PR Solutions.
5W PR
NOVEMBER 15, 2024
In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI). Harnessing the power of traditional media outreach and the authenticity of influencer endorsements allows brands to craft campaigns that resonate deeply with their target audience.
Medianet Australia
NOVEMBER 13, 2024
Hi Mick! Thanks again for your time! Firstly, I want to ask about your role at 2SER. What do your roles there entail and how did you come to work at 2SER? And why do you think community radio/outlets like 2SER are more important than ever?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
OnePitch
NOVEMBER 14, 2024
As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time. For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar.
Agility PR Solutions
NOVEMBER 13, 2024
Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense. In 2024, the effectiveness of email marketing hinges on a few critical factors: personalization, segmentation, […] The post Top strategies to get the most out of your email marketing campaigns in 2025 appeared first on Agility PR Solutions.
NewsWhip
NOVEMBER 13, 2024
The shift in news consumption News is changing – and merging with social media. Traditional models have given way to a fragmented, multi-platform landscape where billions of networked creators share content in real time. This shift demands a new approach to tracking information, one that ensures comprehensive coverage across both social media and online news sources.
5W PR
NOVEMBER 12, 2024
TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
NOVEMBER 12, 2024
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more!
Agility PR Solutions
NOVEMBER 12, 2024
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely looking at your products or services as a way to […] The post 7 steps for creating evergreen content that builds authority and trust appeared first on Agility PR Solutions.
HMA Public Relations
NOVEMBER 14, 2024
When public relations and content creation teams come together, brands and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.
5W PR
NOVEMBER 11, 2024
In today’s competitive hospitality landscape, boutique hotels offer a unique charm that sets them apart from the cookie-cutter offerings of large hotel chains. By leveraging their distinctive qualities, boutique hotels can attract discerning travelers seeking personalized experiences and a sense of place. Highlight Unique Selling Points Emphasize the individualized attention and care the guests can expect.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Institute for Public Relations
NOVEMBER 12, 2024
Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.
Agility PR Solutions
NOVEMBER 14, 2024
Your business clients may face challenges like feeling left out, unmet expectations, and a lack of clarity on deliverables. Such hurdles can breed mistrust and disappointment and diminish your relationship with them. Failure to communicate clearly leaves clients feeling unsure of where they stand. This affects their general satisfaction with your service.
Bianchi Biz Blog
NOVEMBER 14, 2024
The time has come again! It seems we all collectively blinked and now find the holiday season quickly (too quickly?) approaching once again – with all its impending celebrations in tow. And while this festive time of year may bring thoughts of time spent outside of the workplace to revel and recharge with family and friends, for many it also brings an annual tradition within the workplace – the company / office holiday party.
Stern + Associates
NOVEMBER 15, 2024
Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. As of November 13, 2024, BlueSky has surpassed 15 million users , reflecting its growing appeal. What is BlueSky? BlueSky is a decentralized social media platform designed to give users more control over their online experience.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
NOVEMBER 13, 2024
Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. 15 at PRSSA’s ICON 24 in Anaheim, Calif. Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members.
Agility PR Solutions
NOVEMBER 14, 2024
In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. No longer just about managing a brand’s image, consumer PR today is deeply intertwined with social media, data analytics, and an ever-evolving understanding of consumer psychology. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solution
Institute for Public Relations
NOVEMBER 12, 2024
This post is provided by the IPR Measurement Commission. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.
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