Business Wire
JANUARY 27, 2021
Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out? Once the news is public, how can they leverage it to generate discussions and more visibility?
ImPRessions - Crenshaw Communications
JANUARY 26, 2021
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall.
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Prowly
JANUARY 25, 2021
There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first. Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]. The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine.
Ronn Torossian
JANUARY 29, 2021
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even more responsibility than before. It was against those backdrops that Gallup met this past summer […]. The post Leadership That Excels appeared first on.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Onclusive
JANUARY 28, 2021
Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Business leaders need to make sure that whatever platforms they choose not only meet the requirements of today, but can also scale to accommodate future growth.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JANUARY 27, 2021
In a year full of unfavorable events, there were many bright spots in the PR world. Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]. The post 8 Most Impactful PR & Marketing Campaigns During The Pandemic appeared first on Prowly Magazine.
Ronn Torossian
JANUARY 25, 2021
A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other. Businesses are at risk of losing prospects when they don’t optimize every […].
Agility PR Solutions
JANUARY 26, 2021
2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in the use of technology to stay connected, and nearly brought […]. The post 6 trends that will impact the PR profession in 2021 appeared first on Agility PR Solutions.
PRSay
JANUARY 26, 2021
The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan. 6 further illustrates the importance of strategic communication planning in an effort to manage challenging, scary and sometimes unthinkable situations.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JANUARY 28, 2021
Prowly is designed to make PR outreach the easiest thing in the world. And if you’re already familiar with the concept of outreach, then you know how time-consuming it can be. When it comes to link building; high quality, editorial links are the ones that have the biggest impact on SEO and, ultimately, where your […]. The post How to Use Prowly to Step Up Your Link Building Game appeared first on Prowly Magazine.
Stephen Waddington
JANUARY 25, 2021
You’re invited to join a new Unconference learning and development event. Better still, come and share an idea. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR. It’s become a hive mind, newsroom and source of information, help and support. You’d be very welcome to join. There have been lots of proactive suggestions within the community for proactive means of support during this most recent lockdown.
Agility PR Solutions
JANUARY 25, 2021
As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing. In the commercial, a man wearing […]. The post The Future is Now: When a tired cliché becomes a PR call to action appeared first on Agility PR Solutions.
Muck Rack
JANUARY 27, 2021
9 must-subscribe newsletters for PR pros in 2021
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
JANUARY 28, 2021
Here's a list of major sporting events for every month of 2021 to help sports writers plan their coverage.
Stephen Waddington
JANUARY 27, 2021
Recruitment is a leading indicator of economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Hiring freezes removed as organisations invest in both replacement hires and growth Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer Competence in publicity and data-led practice are in high demand Salaries are flat but there’s huge opportunity for brave candidates Entry level roles remain c
Agility PR Solutions
JANUARY 26, 2021
It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by. A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […].
Sword and the Script
JANUARY 26, 2021
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. A friend of mine with a small business was worried about a negative review. He’s a hard worker, cares about his customers, and usually gets good reviews. This particular one wasn’t. Though my friend had tried to resolve the issue, he felt the reviewer was being unreasonable and the review unwarranted.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Critical Mention
JANUARY 29, 2021
It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone.
Muck Rack
JANUARY 25, 2021
Announcing our partnerships with Society of Professional Journalists, International Center for Journalists and other major journalist orgs
Agility PR Solutions
JANUARY 27, 2021
Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The firm is calling on employers to ensure that their staff have the skills to create a first-class digital customer experience. During months of lockdown, consumers have become more digitally savvy.
Stephen Waddington
JANUARY 25, 2021
Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. Planning and Managing Public Relations Campaigns by Anne Gregory. There’s an obsession within the public relations industry to constantly reinvent practice. It’s been an ongoing conversation during my career and follows the disintermediation of media by the internet.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buzzstream
JANUARY 25, 2021
Do you know what link building is? If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online. . In short, link building refers to the process of acquiring links from other websites to your own. These links can provide a variety of advantages beyond simply directing traffic from another website.
Mindful Marketing
JANUARY 23, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City's Grand Central Terminal.
Agility PR Solutions
JANUARY 27, 2021
Remember when COVID first forced people to stay home and businesses to shut down? At the time, most of us thought how the next few weeks were going to be awfully inconvenient. Little did we know that nearly a full year later, the pandemic would not only persist but actually be much worse. And even […]. The post The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead appeared first on Agility PR Solutions.
Cision
JANUARY 29, 2021
Jillian Maxwell joins Grazia USA, Millie Cahillane joins Adweek, Darla Mercado promoted at DNBC, and more.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
JANUARY 29, 2021
Coverage of developments in medicine and healthcare was a huge component of press coverage even before the COVID outbreak but now it’s front and center in media conversations. With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to […].
Awario
JANUARY 26, 2021
In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.
Agility PR Solutions
JANUARY 24, 2021
Running a small business can be challenging, particularly if you’re trying to help the business to grow. Many small business owners make the mistake of assuming that growth strategies used by larger companies can’t be applied to them, but this simply isn’t the case. Using the same old strategies as your small business competitors will […].
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