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Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search.
Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. This makes companies consistently review the future of social media and […].
Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy.
If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the same time, every PR plan should include another type of media – relevant trade publications.
In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers.
In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers.
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder in the past three years with another 48% saying that competition had even become much […].
To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. Her clients and coworkers value her hard work and attention to detail and we’re excited to congratulate Caroline on her advancement to Senior Account Supervisor.
In the past 60 years, newswires have played a very large role in the news reach and distribution space. Only a commercial newswire can provide a near simultaneous distribution of a single piece of content, around the globe. There is nowhere that this is more important than in the financial disclosure space. In this series, we are looking at the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content, including: Trust.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
When Equilar , the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts, and building media relationships with reporters for potential pitches.
It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable. Although advertising had a temporary setback at the start of the initial lockdowns and economic instability, it quickly bounced back. Half of the […]. The post Digital Advertising Risks appeared first on.
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do. Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable.
Historian and educator Carter G. Woodson had the vision to create a moment once a year to celebrate and recognize the contributions of African Americans in the United States. Woodson’s vision started with Negro History week in 1926 and, 50 years later, became what we know as Black History Month. Since 1976, every American president has designated February as Black History Month and endorsed a specific theme.
GB News announces multiple appointments ahead of launch; Employee Benefits appoints Kavitha Sivasubramaniam as Acting Editor; Adam Storer promoted to Senior SEO Editor at The Sun.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
As the COVID crisis continues to pummel the business world, new research from professional services and business consulting firm LBMC offers insight into business trends, challenges, and levels of optimism across seven major industries in the U.S. Not surprisingly, the COVID crisis was the monster challenge of 2020, affecting all industries and nearly three out […].
For students, attending a historically Black college or university “gives you an opportunity to embrace and enhance your Blackness, a place to celebrate who you are as an African American,” said Dr. Tia C. M. Tyree, a professor and interim associate dean of the Cathy Hughes School of Communications at Howard University in Washington, D.C. Tyree was one of four panelists on PRSA’s Feb. 23 Diverse Dialogues webinar , “What You Need to Know About HBCUs: A Reservoir of Public Relations Talent and De
Oh, February – the month of love letters and pancakes. It’s also been the month of smartwatches checking our heartbeats and companies flipping out about acquisitions. See what I did there? Here’s a round-up of the tech stories that are hotting up right now and worth keeping an eye on. Hands up if you’ve started a new form of exercise this past year?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues. The stand-out change over the nine months from when COVID-19 became a global pandemic is the significant increase in business leaders’ engagement with […].
In February, PRSA’s Greater Kansas City Chapter is celebrating Black History Month and the start of the Chapter’s 60th year by honoring its former member Dr. Inez Y. Kaiser, the first Black woman to open her own PR firm and to serve national clients. The Chapter is establishing the $25,000 Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund at the Greater Kansas City Community Foundation for undergraduate college scholarships.
In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online.
Juan Costa Paz appointed Global Creative Director at Vogue; David Brenchley now covering investments at The Times; Gareth Ceidiog Hughes appointed Editor of Nation.Cymru.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning. As with any credible brand, this effort requires taking time to think about your skill sets and how to strategically […].
There are still plenty of people who don’t know how huge the video game industry is. On average, around ten gaming titles make as much or more as Hollywood’s #1 hit every year. In 2020, industry revenue reached nearly $180 billion. Just to compare (and to be fair by using the last pre-COVID year), the […]. The post Public Relations for Video Games – How to do Gaming PR in 2021 appeared first on Prowly Magazine.
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