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In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.
Since leaving the agency world 12 years ago, I’ve enjoyed consulting on some great projects for several C-suite executives and associations. Many of those projects required extra arms and legs so I’ve enlisted freelancers who have done amazing work. Most freelancers tell me not to worry about paying them until the client pays me.… Continue reading Pay Freelancers Promptly The post Pay Freelancers Promptly appeared first on Culpwrit.
Over the past five years, demand for the services of public relations firms has been going up by about 2.7% each year. In the United States alone, the public relations firm market now generates more than $20 billion in revenue every year. More than. Read More The post Web PR: What Is Digital PR and How Does It Work? appeared first on eReleases.
As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to stay? Or, is this just another doomed attempt to take down Twitter? What is Threads? Threads is a mobile-only social media platform developed by Meta.
Terry Stanley is a Senior Editor for Adweek, covering the cannabis industry, plant-based food, Big Alcohol, spiritless booze, and breaking ad campaigns.
Terry Stanley is a Senior Editor for Adweek, covering the cannabis industry, plant-based food, Big Alcohol, spiritless booze, and breaking ad campaigns.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing How far are you willing to go for fun? For some, it’s battling the traffic and crowds at busy summer beaches. For others, it’s climbing over ice and fighting to breath on an expedition up Everest. Depending on one’s taste and budget, either one of these experiences can be a great time, but as extreme tourism increases, it’s time to ask, a
Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.
So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Standing about 900 miles away from Centennial Airport, the second-busiest general aviation airport in the United States and my place of employment, I had several thoughts: Who is our Airport Incident Manager (AIM) t
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.
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The concept of beauty tech has been evolving over the years. It’s been driven by advancements in technology and the changing needs of consumers. While early iterations of beauty technology can be traced back to various painting and Photoshop apps on computers, the real breakthrough came with the introduction of AR and AI technologies. In recent times, major brands have begun heavily investing in the beauty tech space.
Brand differentiation is essential in today’s competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is crucial, and differentiation is the key to achieving it. Competitive advantage Businesses can gain a competitive […] The post 9 insights on creating brand differentiation: Strategies to stand out appeared first on Agili
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. However, there are dedicated organizations such as Valent Projects actively working to detect and counter disinformation by malicious actors on a global scale. At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies
As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. And we know that people are turning to reputable websites for the information they need. So, when it comes to creating this content, how can you stand out while also serving the needs of your audience?
Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy. For those struggling to differentiate, there are crucial elements to develop a standout snack brand.
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and Victoria Tidmarsh, Operations Director at Hatch, joined Agility and Bulldog Reporter from the UK to […] The post How to prove the ROI of PR in an uncertain economy: highlights from June’s webinar appeared first on Agility PR Solut
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See how these three top-tier commercial newswire services differ for paid press release syndication. In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs.
We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. There have also been some other updates this month – check out the latest here. Instagram threads The biggest update for July is of course Instagram Threads! This is a new text-based app set to rival Twitter.
Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets.
Not too long ago, it was said that every brand is a media company. Now every individual is. In a world that feeds on streams, tweets, posts, stories, and TikToks, building a personal brand should be easier than ever. But having free reign to influence can be an opportunity for some and incredibly overwhelming for […] The post Creating a personal brand for the room where it happens—key tips and insights appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. To effectively market a mental health center, it’s important to create a well-structured marketing plan. However, a lot of centers find this task overwhelming. That’s due to the lack of training in social media marketing and marketing management before starting their centers.
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