Muck Rack

JUNE 5, 2019

9 productive activities PR pros can do during a summer lull

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Prowly

JUNE 7, 2019

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

Media Relations 152

Media Relations How To Media Pitching 152

Onclusive

JUNE 3, 2019

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 billion pieces of editorial content between Q1 2018 and Q

Journalism 321

Journalism Report Data Examples 321

Ronn Torossian

JUNE 5, 2019

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Onclusive

JUNE 3, 2019

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 billion pieces of editorial content between Q1 2018 and Q

Journalism 150

Journalism Report Data Examples 150

Ronn Torossian

JUNE 3, 2019

We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new meal delivery service, seems legitimate and worthwhile. You add a few items to your cart […]. The post Why Retargeting Can Help Improve Marketing Results appeared first on.

Marketing 150

Marketing Social Media Media Agency 150

ImPRessions - Crenshaw Communications

JUNE 7, 2019

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and save yourself some assimilation time, here’s a handy primer on current PR/biz jargon – at least the kind we use in New York tech PR.

Agency 192

Agency International Internal Pitching 192

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the “outtakes”. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

Measurement 120

Measurement Analytics Google Trends 120

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. And something is really standing out to me this spring as I’m traveling to deliver live training events. Until a few years ago, the Federal Aviation Administration had a rule that you couldn’t wear headphones during the final approach to landing. Flight attendants would come around and tap on your shoulder right before a descent.

Media Relations 148

Media Relations Media Training Pitching 148

Agility PR Solutions

JUNE 2, 2019

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social media and through other marketing […].

Brand 140

Brand Branding Marketing Community 140

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. With an average of 600 words per post that’s a whopping 720,000 words!

Blogging 133

Blogging Analytics Writing Meeting 133

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR for Anyone

JUNE 7, 2019

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is to make sure you know WHO you’re pitching. . Make sure you’re pitching the RIGHT person.

Pitching 100

Pitching Fashion 100

Agility PR Solutions

JUNE 5, 2019

PR is an exciting profession that can enrich your life if you do it properly, but it can also give you a lot of trouble if you keep making the same mistakes. For example, it’s never easy to get journalists to open, click, and love your email pitch, but especially so if you don’t do […]. The post 7 biggest mistakes PR pros may not even know they’re making appeared first on Agility PR Solutions.

Pitching 136

Pitching Examples Publicity 136

NewsWhip

JUNE 5, 2019

[…]. The post What types of video drive different Reactions on Facebook? appeared first on NewsWhip.

Facebook 141

Facebook Video Journalism 141

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs.

Software 101

Software Reddit Marketing Survey 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Barokas

JUNE 7, 2019

Back in the day, every kid on the block wanted a pair of Air Jordans. Who wouldn’t want to be like Mike? Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Agility PR Solutions

JUNE 3, 2019

I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries. Now I read everything online—just another example of how things have changed. What remains, from year to year, are the qualities that make an […]. The post How storytelling humanizes campaigns—and wins PR awards appeared first on Agility PR Solutions.

Storytelling 130

Storytelling Examples Report Analysis 130

PR News

JUNE 6, 2019

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York, featuring 60 acts on three stages that included newer artists and legacy Woodstock veterans. Under the banner of… Continued.

Blogging 99

Blogging Crisis Management Crisis Media Relations 99

Steve Barrett on PR

JUNE 7, 2019

The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.

Industry 83

Industry Communications 83

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Muck Rack

JUNE 3, 2019

4 ways to stretch your media relations muscles

Media Relations 145

Media Relations Media 145

Agility PR Solutions

JUNE 5, 2019

Each day, there are over 10,000 Boeing aircrafts taking flight around the world to hundreds of airports, servicing over 6.5 million passengers in the past year. Since the crash of Ethiopian Airlines’ 737 Max 8, the company has lost over $27 billion dollars in market value, with stock down nearly 15 percent from its high […]. The post Boeing is losing more than just trust—how marketing and business outcomes must align appeared first on Agility PR Solutions.

Airlines 119

Airlines Marketing Company Crisis 119

Axia PR

JUNE 3, 2019

3 things to consider before submitting your news release. Are you receiving great media coverage for your company news? We once had a client who was not satisfied with the media coverage they were earning. They’d put out two news releases and only earned one media article as a result.

Media 83

Media Company 83

NewsWhip

JUNE 6, 2019

[…]. The post 5 content marketing trends to adopt in 2019 appeared first on NewsWhip.

Content Marketing 104

Content Marketing Trends Marketing Brand 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

JUNE 6, 2019

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The Ofcom Adults: Media use and attitudes report 2019 examine adults’ media literacy rates in the UK.

Groups 72

Groups Report Data Publicity 72

Agility PR Solutions

JUNE 6, 2019

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to your target audiences. Creating a website for someone that […]. The post 6 hot tips for creating an engaging website for your new business appeared first on Agility PR Solutions.

Marketing 117

Marketing Publicity 117

5W PR

JUNE 6, 2019

Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. By creating a dynamic portfolio of strong work with case studies showcasing her results, Sarah has been able to get quite a few clients, both large and small. One aspect of work that Sarah particularly enjoys is streamlining, allowing her to take on more work without running herself into the ground.

Strategy 68

Strategy Marketing Case Study Social Media 68