Waxing UnLyrical
MARCH 21, 2019
Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.
Deirdre Breakenridge
MARCH 18, 2019
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.
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Onclusive
MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MARCH 20, 2019
Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals. If you’re looking to build lasting relationships with your client, follow these tips: Cultivate rapport This […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
MARCH 21, 2019
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what
ImPRessions - Crenshaw Communications
MARCH 21, 2019
PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim.
Ronn Torossian
MARCH 19, 2019
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer. These niche-oriented personalities with a highly engaged group of followers are becoming increasingly sought after as their value and potential is realized. But what is the […].
Prowly
MARCH 21, 2019
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time. The post Press Release Templates: For Any Occasion & Every Budget [Free Download] appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
MARCH 21, 2019
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what
Agility PR Solutions
MARCH 17, 2019
It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level. It shouldn’t be surprising that life-or-death occupations like soldier, police officer, firefighter and airline pilot are ranked among the most stressful, but it might be a little off-putting to see that four […]. The post The most stressful jobs of 2019—“PR Executive” ranked among Top 10 appeared first on Agility PR Solutions.
Ronn Torossian
MARCH 16, 2019
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills. Leadership comes from having the ability to motivate others to follow your lead. Many excellent leaders share a […].
Brand24
MARCH 19, 2019
Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
MARCH 19, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.
The Resolution Blog
MARCH 22, 2019
Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Putting a price on coverage meant clients felt like they were getting a solid return on their investment, and it made signing off bigger budgets a no-brainer.
Agility PR Solutions
MARCH 18, 2019
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions.
Steve Barrett on PR
MARCH 22, 2019
Last night's PRWeek U.S. Awards highlighted the best work of the past 12 months as well as the previous two decades, but one young communicator eclipsed the professionals with his remarkable presence and poise.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
MARCH 19, 2019
The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are fully committed to empowering our customers to drive more business value from their owned, earned, sponsored, and amplified content.
PRSay
MARCH 20, 2019
During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” Pai, who also serves on the board of P
Agility PR Solutions
MARCH 20, 2019
CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute. The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […].
Contently - Strategy
MARCH 22, 2019
Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Onclusive
MARCH 19, 2019
The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer.
Stephen Waddington
MARCH 19, 2019
In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. #CommsSchool homework – the PR blogs I admire , Jessica Pardoe #Startingout – getting that first ‘dream job’, Lucy Hayball #CommsSchool: blogging 101 , Liz Hinds Cre
Agility PR Solutions
MARCH 21, 2019
By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet. There are, however, several reasons to embrace eco-friendly practices which are more directly beneficial to your business. Taking steps to save our […].
Muck Rack
MARCH 20, 2019
How to pitch contributed content: 4 tips for success
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
MARCH 19, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.
Communications Conversations
MARCH 19, 2019
Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers. Ever since, most companies have been focused on those engagers, creators and influencers. And, maybe for good reason. I saw one recent stat that claimed 22% of 18-34 yo’s made a major purchase after seeing an influencer endorse the product.
Agility PR Solutions
MARCH 21, 2019
How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many. So when Dr. Ernest Wilson III was approached by his students who wanted to learn more about Third Space Thinking (TST), he immediately said ‘yes’. Once the […]. The post PR then, now and in the future— exploring the third space appeared first on Agility PR Solutions.
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