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As a PR company, we often see clients’ confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays in the broader business landscape. It is […] The post PR vs marketing vs sales: How to find the bridge?
In today’s digital landscape, effective communication holds more significance than ever. Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.
Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve, and how far away from that am I today?’ That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions.
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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou
Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? To Write Better, Easier and Faster, experts say, break the writing process into these three steps: Prewrite: Get ready to write.
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While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul.
Pilar Guzmán is the Editorial Director at Oprah Daily. During the episode, Pilar discusses why she favors subject lines that read like a headline, the evolution of pitch language, and how you can best showcase assets and sources in your pitch.
A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a personal brand from scratch? Start With the Fundamentals […] The post Tips for building a personal brand from scratch appeared first on Agility PR Solutions.
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In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency across various platforms, ensuring your brand remains recognizable and trustworthy. Especially during crises, appropriate imagery can swiftly convey transparency […] The post Crafting a memorable brand: 5 ways that images speak l
Discover automotive innovation in this new #MediaMonday feature from our PRGN partner, Bianchi Public Relations. Carl Anthony, managing editor of Automoblog and host of the AutoVision News Radio Podcast, shares insights on his show, what he looks for in a guest, and the value of PR. Read more!
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Hi Steve! Congratulations on your new role at WIN Television! Could you tell us a little bit more about this? How did your experience in other roles prepare you and have you always wanted to be a Broadcast Journalist?
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information, values, and evolving company practices in an interactive and visually exciting way. Ultimately, public relations aims […] The post Crafting a content-driven PR strategy on social media to boost engagement appeared first on Agil
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.
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Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.
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Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to generate personalized and data-driven content that resonates with target audiences. 2.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Download the Full Report (PDF): Navigating a Changing Media Landscape ReportDownload the Press Release: Navigating a Changing Media Landscape Report Press Release Download Social Graphics: Navigating a Changing Media Landscape Report Social Graphics In a new report “Navigating a Changing Media Landscape,” The Institute for Public Relations and Peppercomm conducted research on 22 Chief Communications Officers (CCOs) … Continue reading Navigating a Changing Media Landscape ͛
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The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact on media, highlighting the implications for financial institutions, consumers, and the broader media ecosystem.
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