Agility PR Solutions
OCTOBER 7, 2024
As a PR company, we often see clients’ confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays in the broader business landscape. It is […] The post PR vs marketing vs sales: How to find the bridge?
5W PR
OCTOBER 7, 2024
In today’s digital landscape, effective communication holds more significance than ever. Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.
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Agility PR Solutions
OCTOBER 6, 2024
Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve, and how far away from that am I today?’ That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions.
5W PR
OCTOBER 8, 2024
Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. Extending beyond crisis management and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
OCTOBER 9, 2024
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
OCTOBER 8, 2024
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou
Institute for Public Relations
OCTOBER 8, 2024
Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.
Agility PR Solutions
OCTOBER 9, 2024
In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency across various platforms, ensuring your brand remains recognizable and trustworthy. Especially during crises, appropriate imagery can swiftly convey transparency […] The post Crafting a memorable brand: 5 ways that images speak l
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Medianet Australia
OCTOBER 9, 2024
Hi Steve! Congratulations on your new role at WIN Television! Could you tell us a little bit more about this? How did your experience in other roles prepare you and have you always wanted to be a Broadcast Journalist?
OnePitch
OCTOBER 8, 2024
Pilar Guzmán is the Editorial Director at Oprah Daily. During the episode, Pilar discusses why she favors subject lines that read like a headline, the evolution of pitch language, and how you can best showcase assets and sources in your pitch.
Agility PR Solutions
OCTOBER 6, 2024
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information, values, and evolving company practices in an interactive and visually exciting way. Ultimately, public relations aims […] The post Crafting a content-driven PR strategy on social media to boost engagement appeared first on Agil
5W PR
OCTOBER 11, 2024
Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. In today’s transparent and interconnected world, the importance of cultivating and maintaining trust has reached unprecedented levels.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Notified
OCTOBER 7, 2024
Did your press release reach its intended audience? Did it get people talking? That’s where key performance indicators (KPIs) come in!
NewsWhip
OCTOBER 9, 2024
We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. We’re being programmed each day – and we have no idea how. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world.
Agility PR Solutions
OCTOBER 8, 2024
Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to generate personalized and data-driven content that resonates with target audiences. 2.
5W PR
OCTOBER 10, 2024
In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
OCTOBER 10, 2024
It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!
Institute for Public Relations
OCTOBER 7, 2024
Download the Full Report (PDF): Navigating a Changing Media Landscape ReportDownload the Press Release: Navigating a Changing Media Landscape Report Press Release Download Social Graphics: Navigating a Changing Media Landscape Report Social Graphics In a new report “Navigating a Changing Media Landscape,” The Institute for Public Relations and Peppercomm conducted research on 22 Chief Communications Officers (CCOs) … Continue reading Navigating a Changing Media Landscape ͛
Agility PR Solutions
OCTOBER 6, 2024
Running a nonprofit in 2024 isn’t all that different from running a business. Both are cutthroat endeavors, with fierce competition to stand out, whether it is raising funds, deploying them efficiently, or building a reputable and recognizable brand over time. As a result, having a robust web presence is no less critical for nonprofits than […] The post Why strategic web development is key to growing your nonprofit in 2024 and beyond appeared first on Agility PR Solutions.
5W PR
OCTOBER 10, 2024
The holiday season presents a unique opportunity for alcohol brands to boost sales and create lasting customer relationships. By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand. Seasonal Packaging The most popular option in terms of seasonal packaging is limited edition designs.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
OnePitch
OCTOBER 10, 2024
It's that time of year when products are on display! With Black Friday right around the corner and Christmas not long after, it's time to start planning who to pitch!
Notified
OCTOBER 9, 2024
Our short guide provides key tips to help you measure return on investment and enhance impact.
Agility PR Solutions
OCTOBER 7, 2024
Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.
5W PR
OCTOBER 9, 2024
Italian beauty is making a significant impact in the U.S. market, as highlighted by the recent “ Beauty Made in Italy: See What’s New/What’s Next” event in NYC, hosted by the Italian Trade Agency and Cosmetica Italia. 5W Beauty attended the event, observing firsthand how Italy has emerged as a leader in an industry driven by innovation, quality, and sustainability.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
HMA Public Relations
OCTOBER 7, 2024
Discover automotive innovation in this new #MediaMonday feature from our PRGN partner, Bianchi Public Relations. Carl Anthony, managing editor of Automoblog and host of the AutoVision News Radio Podcast, shares insights on his show, what he looks for in a guest, and the value of PR. Read more!
Culpwrit
OCTOBER 8, 2024
While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul.
Agility PR Solutions
OCTOBER 10, 2024
A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a personal brand from scratch? Start With the Fundamentals […] The post Tips for building a personal brand from scratch appeared first on Agility PR Solutions.
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