Agility PR Solutions
OCTOBER 7, 2024
As a PR company, we often see clients’ confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays in the broader business landscape. It is […] The post PR vs marketing vs sales: How to find the bridge?
5W PR
OCTOBER 7, 2024
In today’s digital landscape, effective communication holds more significance than ever. Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
OCTOBER 6, 2024
Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve, and how far away from that am I today?’ That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions.
5W PR
OCTOBER 8, 2024
Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. Extending beyond crisis management and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth.
Advertisement
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
OCTOBER 9, 2024
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
OCTOBER 8, 2024
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou
PR for Anyone
OCTOBER 8, 2024
Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Brosnahan Spade.
Stern + Associates
OCTOBER 9, 2024
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating in panels at important events is an obvious boost for your brand. But how do you get your bench to the point where they’re in demand? Before thinking about speaking engagements, first think about how you can boost your experts’ brands and platforms.
Agility PR Solutions
OCTOBER 9, 2024
In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency across various platforms, ensuring your brand remains recognizable and trustworthy. Especially during crises, appropriate imagery can swiftly convey transparency […] The post Crafting a memorable brand: 5 ways that images speak l
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Culpwrit
OCTOBER 8, 2024
While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul.
Medianet Australia
OCTOBER 9, 2024
Hi Steve! Congratulations on your new role at WIN Television! Could you tell us a little bit more about this? How did your experience in other roles prepare you and have you always wanted to be a Broadcast Journalist?
Notified
OCTOBER 7, 2024
Did your press release reach its intended audience? Did it get people talking? That’s where key performance indicators (KPIs) come in!
Agility PR Solutions
OCTOBER 6, 2024
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information, values, and evolving company practices in an interactive and visually exciting way. Ultimately, public relations aims […] The post Crafting a content-driven PR strategy on social media to boost engagement appeared first on Agil
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
OnePitch
OCTOBER 8, 2024
Pilar Guzmán is the Editorial Director at Oprah Daily. During the episode, Pilar discusses why she favors subject lines that read like a headline, the evolution of pitch language, and how you can best showcase assets and sources in your pitch.
Contently - Strategy
OCTOBER 9, 2024
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.
HMA Public Relations
OCTOBER 7, 2024
Discover automotive innovation in this new #MediaMonday feature from our PRGN partner, Bianchi Public Relations. Carl Anthony, managing editor of Automoblog and host of the AutoVision News Radio Podcast, shares insights on his show, what he looks for in a guest, and the value of PR. Read more!
Agility PR Solutions
OCTOBER 8, 2024
Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to generate personalized and data-driven content that resonates with target audiences. 2.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnePitch
OCTOBER 10, 2024
It's that time of year when products are on display! With Black Friday right around the corner and Christmas not long after, it's time to start planning who to pitch!
Notified
OCTOBER 9, 2024
Our short guide provides key tips to help you measure return on investment and enhance impact.
HMA Public Relations
OCTOBER 10, 2024
It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!
Agility PR Solutions
OCTOBER 8, 2024
The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact on media, highlighting the implications for financial institutions, consumers, and the broader media ecosystem.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Institute for Public Relations
OCTOBER 8, 2024
Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.
5W PR
OCTOBER 11, 2024
Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. In today’s transparent and interconnected world, the importance of cultivating and maintaining trust has reached unprecedented levels.
NewsWhip
OCTOBER 9, 2024
We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. We’re being programmed each day – and we have no idea how. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world.
Agility PR Solutions
OCTOBER 7, 2024
Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prohibition
OCTOBER 10, 2024
In the marketing and communications industry, tapping into key dates on the calendar is a common strategy. From major retail milestones like Black Friday and Valentine’s Day to more niche awareness days such as National Dog Day or National Grandparents Day, these dates offer brands an opportunity to connect with their specific audience. However, hopping on the bandwagon without a well-thought-out strategy can make a campaign or press release feel forced and unauthentic.
5W PR
OCTOBER 10, 2024
In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.
Institute for Public Relations
OCTOBER 7, 2024
Download the Full Report (PDF): Navigating a Changing Media Landscape ReportDownload the Press Release: Navigating a Changing Media Landscape Report Press Release Download Social Graphics: Navigating a Changing Media Landscape Report Social Graphics In a new report “Navigating a Changing Media Landscape,” The Institute for Public Relations and Peppercomm conducted research on 22 Chief Communications Officers (CCOs) … Continue reading Navigating a Changing Media Landscape ͛
Expert insights. Personalized for you.
125 
Let's personalize your content