Sat.Mar 22, 2025 - Fri.Mar 28, 2025

article thumbnail

Top Networking Tips for PR and Communications Freelancers

Remote PR Jobs

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends.

article thumbnail

From wanderlust to bookings: The art of storytelling in travel PR

Agility PR Solutions

Storytelling in travel PR is more than just painting a picturesque scene of a destination. It is about crafting narratives that transform fleeting wanderlust into real bookings. The most successful travel brands understand that people dont just buy tripsthey buy experiences, emotions, and the promise of memories that will last a lifetime. The challenge for […] The post From wanderlust to bookings: The art of storytelling in travel PR first appeared on Agility PR Solutions.

Travel 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 consumer public relations trends to watch: Navigating the evolving landscape of consumer engagement

Agility PR Solutions

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products and managing brand reputation, is now evolving into a far more complex and strategic discipline.

Consumer 105
article thumbnail

How to get journalists to write about you: 7 media relations best practices

Presspage

Journalists don't owe you coverage. You have to earn it. Pitching the media is tough. Journalists are inundated with PR emails every day, and most dont even get opened. Why? Because too many pitches are generic, irrelevant, or just kind ofbad. If you want coverage, you have to stand out. That means ditching the fluff, getting straight to the point, and making your story impossible to ignore.

article thumbnail

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

article thumbnail

Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement 

Culpwrit

By Howie Turkenkopf Promotional marketing isnt just about slapping a logo on a product its a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement The post Where PR Meets Promotion: Blending Digit

Meeting 61

More Trending

article thumbnail

From the client’s perspective: 6 ways to get the most ROI out of your PR firm

Agility PR Solutions

Hiring a PR agency is an investment in your brands visibility, credibility, and long-term growth. But simply signing a contract with a PR firm doesnt guarantee success. To see real returns, you need a strategic approach that aligns your PR efforts with your business goals. Too often, businesses expect immediate results without fully understanding how […] The post From the clients perspective: 6 ways to get the most ROI out of your PR firm first appeared on Agility PR Solutions.

Agency 100
article thumbnail

New Book ‘Game Face’ Teaches Kids the Adventure of PR

PRSay

When Curtis Sparrers niece, Sloan, asked him what he did for a living, the PR executive realized there werent many resources available to explain the profession to kids. Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story.

article thumbnail

Digital Marketing Strategies for Event Success: How to Engage Audiences and Drive Attendance

Ronn Torossian

Learn how digital marketing strategies can boost event success through social media, paid ads, influencer partnerships and email campaigns to drive attendance and engagement The post Digital Marketing Strategies for Event Success: How to Engage Audiences and Drive Attendance appeared first on.

Strategy 195
article thumbnail

Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

Financial technology companies face unique challenges when crises strike. The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern.

article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

4 reasons why B2B wholesale brands are investing in PR more than ever in 2025

Agility PR Solutions

The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product. Thats why smart B2B wholesale brands are investing in public relations. […] The post 4 reasons why B2B wholesale brands are investing in PR more than ever in 2025 first appeared on Agility PR Solutions.

B2B 100
article thumbnail

#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions

HMA Public Relations

A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

Meeting 92
article thumbnail

The Future of Fintech Marketing for Small Brands: Navigating the Challenges and Seizing Opportunities

Ronn Torossian

Learn how small fintech brands can overcome marketing challenges through digital targeting, content marketing & influencer partnerships to compete in a crowded market The post The Future of Fintech Marketing for Small Brands: Navigating the Challenges and Seizing Opportunities appeared first on.

Branding 195
article thumbnail

Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Beyond aesthetics: Building meaningful connections in lifestyle PR

Agility PR Solutions

Lifestyle public relations has long been associated with aestheticsbeautiful imagery, aspirational branding, and curated experiences designed to capture attention. But in a world where consumers are more discerning than ever, visuals alone are not enough. People want to connect with brands on a deeper level, aligning with their values, interests, and daily routines.

article thumbnail

S&T Live Recap: When Communicating Return-to-Office Policies, ‘Clarity Creates Trust’

PRSay

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. If they know whats expected of them, even if its not the answer they want, it is helpful to understand what exactly return-to-office will look like for them, she said.

article thumbnail

From Gentrification to Greenwashing: The Real Estate PR Disaster in Europe

Ronn Torossian

Learn how real estate PR in Europe misleads through gentrification and greenwashing tactics, and why transparency is crucial for rebuilding trust in property development The post From Gentrification to Greenwashing: The Real Estate PR Disaster in Europe appeared first on.

article thumbnail

Public Relations For Dietary Supplement Compliance

5W PR

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

How to build consumer connections with influencer marketing to grow your brand

Agility PR Solutions

Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into? Influencer marketingbelieve it or notis way more […] The post How to build consumer connections with influencer marketing to grow your brand first appeared on Agility PR Solutions.

Consumer 100
article thumbnail

Why Building Trust Should Be at the Top of Your PR Priority List

Garrett Public Relations

We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries.Whichdo you think The post Why Building Trust Should Be at the Top of Your PR Priority List appeared first on Garrett Public Relations.

article thumbnail

Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation

Ronn Torossian

Learn how effective corporate communications can restore trust and rebuild reputation after a business crisis, with strategies for transparent crisis management. The post Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation appeared first on.

Corporate 195
article thumbnail

Effective Digital Marketing Strategies For Fitness Studios

5W PR

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The rise of AI-powered apps: A guide for businesses in 2025

Agility PR Solutions

Todays technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from AI-powered apps. This content looks into how companies can benefit from the potential of AI-powered apps, and how collaborating […] The post The rise of AI-powered apps: A guide for businesses in 2025 first appeared on Agility PR Solu

article thumbnail

We Tested 553 Journalist Emails — Email Lookup Tools Don’t Work for PR

Buzzstream

To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle. But, even when you find the perfect fit, the new hunt begins: finding their correct email address. One of the most common ways is to use email address finder software. A quick Google search will help you find many. I have relied on tools like these dailyI even included one as a tip in our finding email addresses guide !

Tools 62
article thumbnail

Op-Ed: How Successful Litigation Firms Are Winning with Digital Marketing Strategies

Ronn Torossian

Learn how litigation firms win cases and attract clients using digital marketing strategies like content, SEO, paid ads and reputation management The post Op-Ed: How Successful Litigation Firms Are Winning with Digital Marketing Strategies appeared first on.

Strategy 195
article thumbnail

Digital PR Strategies for Lifestyle Event Growth

5W PR

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales. Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Why precision, quality, and innovation are essential in today’s manufacturing for stronger brand PR

Agility PR Solutions

Like in many other fields, public relations is constantly changing in complexity. It is common for manufacturers to fail to comprehend the relationship between quality production and PR strategy. Some practitioners of public relations tend to concentrate on practical message preparation and media relations. However, the quality of the core product itself is equally important […] The post Why precision, quality, and innovation are essential in todays manufacturing for stronger brand PR firs

article thumbnail

Link Building Tactics for a Brand New Site with Nathan Gotch

Buzzstream

The podcast all started from a single email. One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. I realized that I get a lot of questions about link building for new websites: What kinds of tactics work?

article thumbnail

The Role of Corporate Communications in Modern Business: A Critical Analysis

Ronn Torossian

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

Analysis 195