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On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. The truth is that the shrinking of newsrooms has less to do with the ascendance of public relations and more to do with the decentralization of media in an age where
By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year.
There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Here are some of the most likely mistakes. Fuzzy goals.
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […]. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on “Careers in Public Relations.” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ). Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field.
Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on “Careers in Public Relations.” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ). Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field.
One of the top issues tech PR people are helping clients deal with today is that of diversity. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about their commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built.
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit. Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
You’re probably measuring the results of your PR campaign wrong. It’s OK, most of us are, my team included. We’ve been taking the easy way out, and practice makes permanent. Many of us are still using advertising’s old impression-based metrics and advertising equivalencies to show the value of media relations rather than dive into the […]. The post Still using AVEs?
What was the most-watched TV show in 1998? What about 2008? And 2018? No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 million in 2008 and 18.6 million in 2018.
Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career.
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
It goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service. And, of course, both positive and negative feedbacks are allowed. However, usually, the disgruntled ones are who […].
Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your influencers? It’s a good question. Researching and identifying the right influencers to work with might be THE key to success in influencer marketing. And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool.
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again. Second, I have a background with PR tech, having spent several (hands-on) years at in-house at Vocus as their PR director.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Word of mouth is powerful stuff—and even in this digitally driven age, it remains a brand’s best friend. It’s pretty simple: before consumers make buying decisions, they talk with friends, family, and coworkers. These conversations play a crucial role in the decision-making process—and according to new research from Engagement Labs, they drive an estimated 19 […].
Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn).
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The characteristics of leadership are changing—today’s CEOs are not only expected to respectfully and inclusively guide their organizations and employees along the reputation-sensitive journey to success, but also act as beacons of ethical righteousness, speaking out and taking sides on controversial cultural, societal and political issues—and hoping the lion’s share of their customers aren’t outraged […].
PESO. In case you haven’t heard, that’s Paid-Earned-Shared-Owned. It’s the acronym that has come to define our generation of marketing and communications. But, it’s also a model in constant flux. Ask today’s CEO what the PESO model looks like in five years, and here’s what they will say (according to the USC-Annenberg Center for Public Relations): Now, there’s a few things I find interesting about this graphic: Just 12% for paid media?
A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an article about public relations that Jim […].
YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. So if you are creating more video content or thinking about it, we wanted to share six types of video content that will help convert your prospects into leads. 1.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Is your team working on a high-profile case that you know is newsworthy? Legal PR can put a firm on the map, and lack of it can lead to the firm flying under the radar. How the message is shared makes all the difference. It must be done appropriately, maturely, and within the limits set […]. The post Anticipate before you litigate in the court of public opinion appeared first on Agility PR Solutions.
In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Don’t worry though, you can stay seated for this one. Take a quick inventory of your inbox/es and answer these three questions: How many newsletters are you subscribed to? Of those newsletters, how many do you read weekly? How many of those newsletters do you actually look forward to reading?
Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country. However, identifying those movements that attract headlines, along with more and more followers, […].
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