Agility PR Solutions
MAY 14, 2019
Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients. While not directly impacting my bottom line, the referral was a […]. The post Debunking the myth of “free” in public relations appeared first on Agility PR Solutions.
Flack's Revenge
MAY 14, 2019
We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency. But PR newbies may think that it will be easy – their groundbreaking news will almost sell itself; or that a proactive PR firm can do it all with minimal client input.
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Deirdre Breakenridge
MAY 13, 2019
A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.
ImPRessions - Crenshaw Communications
MAY 15, 2019
CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MAY 16, 2019
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce results and new audience members. What happens when marketing goes stale? Here are some easy […]. The post Has Your Marketing Gone Stale?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
MAY 17, 2019
If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you. The post How to Submit a Press Release in Several Simple Steps appeared first on Prowly Magazine.
The Resolution Blog
MAY 17, 2019
In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at. Earlier this month, the PRCA released its annual census and it shares a few home truths that have really got our brains ticking. The census received 1,236 responses from people in the UK who were working in a communications or PR role between January and March 2019.
Ronn Torossian
MAY 16, 2019
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.
PRSay
MAY 15, 2019
I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals? Just about everything but public relations as we’ve practiced it. Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Mark My Words
MAY 16, 2019
As a person with a blood pressure that I value, I try to avoid any unnecessary debate about Brexit. But as a person who lives and breathes communication strategy I am fed up with watching this one sided massacre. . The politics of the right have always understood the power of the symbol. The eagle has appeared on thousands of battle colours, on millions of statues and billions of coins.
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact.
Ronn Torossian
MAY 13, 2019
We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains. In many industries, there is a large disconnect and gap between the senior executives and the end consumer. While this […].
PRSay
MAY 16, 2019
This is an edited version of a post that first appeared on Makovsky’s website. I’m frequently asked by new hires and recent graduates why communications is a great profession to build a career. At its most basic, there is nothing more important than communicating to make things happen. Without communication nothing changes, and influencing change is vital to growth.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
MAY 17, 2019
Recent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in their daily practice.
NewsWhip
MAY 17, 2019
[…]. The post These were the top publishers on Facebook in April 2019 appeared first on NewsWhip.
Critical Mention
MAY 15, 2019
Larry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., HubSpot and CNBC. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time.
Buzzstream
MAY 16, 2019
You researched the right websites, the right contacts, wrote an exciting e-mail and now you’re waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and over and do nothing, and a some will publish a story days or weeks later.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 13, 2019
Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users. Despite that truth, new findings suggest that not enough small businesses advocate for their […].
Sword and the Script
MAY 14, 2019
Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. As such, I had a chance to connect with Sean O’Neal , who is the president at Burlingame, Calif.
Critical Mention
MAY 17, 2019
In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. Having a strategic plan in place can make or break proving your marketing team’s ROI.
PRSay
MAY 17, 2019
A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. “You need people engaged to make the solutions.” PRsay attended the conference — which took place at Pier
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MAY 15, 2019
Managers, brace yourself: Absence is coming. Sunday’s long-awaited series finale of “Game of Thrones” will create the biggest storm of workplace disruption since the Super Bowl. New research reveals the fate of Westeros will have real world consequences—an estimated 27.2 million U.S. employees admit that GoT’s conclusion will potentially have a direct impact on their work […].
PR News
MAY 17, 2019
My off-hours are spent volunteering as an activist for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives (TransAlt). At the start, I figured it’d be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. And while those elements are minor parts of a volunteer activist’s… Continued.
Communications Conversations
MAY 14, 2019
According to a recent Freshbooks survey , I say it’s all about control. That was the number-one factor among those who have chosen to go the solo route. In this sense, “control” meant a few different things: Mostly, it meant WHEN you work. Not surprising, as we see countless companies continue (stupidly) to chain workers to desks even though technology has made it easier than ever for us in the comms/marketing field to do our jobs anywhere.
Muck Rack
MAY 15, 2019
18 newsletters every freelance journalist needs to subscribe to
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MAY 13, 2019
The full ramifications of Google’s March 2019 algorithm update are not yet known. The purpose of the update was to refine user search queries to provide more accurate results for those queries, yet many websites reportedly suffered a drop in SEO ranking. But according to new research from data intelligence and data services firm MountainTop […].
Waxing UnLyrical
MAY 13, 2019
Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 million SMBs in the US , 90% of which analysts say fail.
Mindful Marketing
MAY 15, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive?
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