Ronn Torossian
JANUARY 31, 2019
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. But what […]. The post Do You Have a Pre-Crisis Checklist?
Mindful Marketing
JANUARY 26, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood. The person he guarded was my mother, because she made sure he had food.
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Business Wire
FEBRUARY 1, 2019
Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks.
Onclusive
FEBRUARY 1, 2019
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
FEBRUARY 1, 2019
If you’re a writer looking to capture and maintain a reader’s attention, then it’s important you think critically about the length of your sentences. In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions. But a strong flow doesn’t matter if your reader has already lost interest in what you’re trying to say.
Presspage
FEBRUARY 1, 2019
It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. But PR professionals are often asked to dive in a little deeper and provide quantitative proof showing PR’s role in sales and business growth.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands don’t have Casper’s $240 million venture funding.
Agility PR Solutions
JANUARY 29, 2019
Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them. However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Resolution Blog
JANUARY 31, 2019
The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers. I wanted to hear more so stopped by SWNS Media Group in New York to meet editor-at-large Jim Rich.
PRSay
JANUARY 29, 2019
For Amazon’s Kristin Graham, attention is the new professional currency. During a Jan. 18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.
Steve Barrett on PR
FEBRUARY 1, 2019
As an expectant nation prepares for a classic Super Bowl match-up on Sunday, the defining narrative has returned to the iconic battles playing out on the field rather than side issues such as race relations and concussion.
Agility PR Solutions
JANUARY 27, 2019
New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. The firm recently announced its 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Resolution Blog
JANUARY 29, 2019
Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric? And how do you even begin to determine what’s important and what can be taken with a pinch of salt?
PRSay
JANUARY 30, 2019
In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days. “Due to its volume, search interest can be a good proxy for the public’s interests,” writes Axios. “Knowing which events persist in public memory and which ones
Stephen Waddington
JANUARY 31, 2019
Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer.
Agility PR Solutions
JANUARY 27, 2019
Dark social is changing everything we know about social media marketing. Are you ready to join the dark side? In the early 2010s, social media sharing became the most powerful content distribution tool for marketers everywhere. As people were sharing more and more content on their Facebook, Linkedin, Twitter and Instagram accounts, we found ways […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR News
JANUARY 28, 2019
They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued. The post The Bottom Line on The Top Women in PR?
Contently - Strategy
JANUARY 29, 2019
When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. But just because it’s trickier to track than a sale or a conversion doesn’t mean spreading awareness is without value.
Barokas
JANUARY 29, 2019
Last Saturday, I joined over 1,000 women at the second annual Women in Cloud Summit hosted on Microsoft’s campus in Redmond. It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. During the event, I was honored to join the CEO Power Panel, along with Amy Nelson, Founder and CEO of The Riveter and Kristina Bergman, Founder and CEO of Integris S
Agility PR Solutions
JANUARY 31, 2019
The issues surrounding social media have been front and center in recent months, but is it changing how regular social media users are actually using these platforms? According to new research from Regina Corso Consulting, over half of regular users (55 percent) say compared to a year ago, they find themselves using social media a […]. The post Has social media peaked?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
NewsWhip
JANUARY 31, 2019
[…]. The post The surprising success of the Nike and Gillette ads, in six charts appeared first on NewsWhip.
Shift Communications
JANUARY 28, 2019
Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.). A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s come and gone. For some companies that can be easy.
Communications Conversations
JANUARY 31, 2019
Earlier this week, I joined a large percentage of Netflix subscribers and watched the Fyre Festival documentary on the popular streaming service. My immediate reaction: Shock and horror that Ja Rule is allowed to be in charge of anything, let along a major music festival! In all seriousness, the doc was a bit shocking. But, also riveting. How could so many smart people be so blind as to follow Billy MacFarland in what seemed to be obvious to so many others?
Agility PR Solutions
JANUARY 30, 2019
Generation Z has been shown to do things a bit differently than its predecessors when it comes to engaging with brands and entrusting influencers. New research from global consulting firm OC&C Strategy Consultants now reveals this group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR in High Definition
JANUARY 30, 2019
The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. You’d think that there are ways around this for Google, but going by past behaviour, this could mean the death of Google News in Europe.
Sword and the Script
JANUARY 29, 2019
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to the same wish list of a dozen good ideas he had for PR. This isn’t uncommon in the corporate world. PR is often about problem-solving, and that can also bring out the “good idea fairy” where the idea isn’t nearly as solid as the fairy thinks.
Communications Conversations
JANUARY 29, 2019
Before you spit up your coffee, hear me out. Because I think there’s a trend in the making here. My thinking is based on three mini-trends and observations over the last six months: Brand increasingly aren’t even interested in true engagement. Over the last year, I’ve done a number of audits for different clients. One trend I noticed popping up over and over: brands and organizations just aren’t that interested in “engaging” with their key audiences on social
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