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Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for a day or two each week, working remotely is a constant.
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel process that leads to specific results. In […]. The post 4 powerful tips to create an authentic PR campaign appeared first on Agility PR Solutions.
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. Expert sources like YCombinator and Sequoia are warning businesses that a recession is coming. Batten down the hatches.
July is Global Affairs Month at PRSA. Learn more about the programming here. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Some hotels are redefining the guest experience through not only their design but also their storytelling. The primary focus of the hospitality industry is customer satisfaction. This is the reason why hotels always try to enhance the experience of their guests. Hotels try to deliver a personalized and memorable experience so that the guests keep […].
It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct connection with customers and the opportunity to grow business through informative content highlights […].
It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct connection with customers and the opportunity to grow business through informative content highlights […].
This week’s news that former Weber Shandwick COO Frank Okunak embezzled over $16 million from Interpublic Group’s largest PR firm came as a shock to most people in the industry.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? That’s a question I get asked quite often. Many people feel they have one story and that one story might not fit in every media outlet.
In my previous job at Cisco, I was put in charge of creating and running a PMO (Project Management Office) for the execution of the departmental strategy. I had never done this before but I took the challenge. It was incredibly interesting and rewarding to have to figure out something from scratch. It was also a big responsibility but this is what made it so exciting to work on.
It’s no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the only time PR professionals can benefit from approaches pioneered by […].
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Although the work-from-home routine has gotten comfortable for many of us, it is time to get back to the office—at least for part of the week. And this is vitally important for recent graduates and young pros trying to launch their careers. Over the past few weeks, I have talked with more than a… Continue reading Why We All Need to Get Back to the Office.
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
It doesn’t matter what the clock says – it’s Prowly PR#Chat time right now! Gihan Hyde always knows what time it is in the world of PR. Through her own consultancy, CommUnique, she applies her two decades of experience in her quest to help companies improve their Environmental, Social and Governance (ESG) credentials in a […]. The post Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique appeared first on Prowly Magazine.
B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet despite growing momentum around the practice, there are many unanswered questions about working with B2B influencers. […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
On Season 2, Episode 104 of Coffee with a Journalist we had the opportunity to speak with Anita Ramaswamy, a reporter at TechCrunch covering crypto and fintech startups, trends, and news. . Anita has been reporting for TechCrunch since November of 2021 and prior to joining the team was a Finance Fellow at Insider. If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach.
From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.
Who doesn’t love to receive an award? The recognition is exciting, the applause fills us with pride, and we get a trophy or plaque to display prominently in our office. PR awards are no different: being acknowledged for an outstanding PR campaign is a big thrill and motivates you to think even bigger for your […]. The post 5 Reasons Why PR Awards Are Worth Pursuing (+ examples) appeared first on Prowly Magazine.
Photo courtesy of Pexels. By Polly Winograd Ikonen. “ It takes a village.” “ Two are better than one.” “ If you want to go fast, go alone. If you want to go far, go together.” There are many proverbs from many cultures reminding us that we can often accomplish much more together than alone. This wisdom absolutely applies to P.R. as well. We have seen this approach be particularly effective with client partnerships.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but prioritizing it over other marketing strategies, with the majority (74 percent) planning to invest at least […].
Christopher Boan, lead writer for BetArizona.com and BetCalifornia.com/Gambling.com Group, is the latest feature in our #MediaMonday series. Meet Christopher in today's post!
My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. We are a business-to-business fleet publication and part of the Bobit group. I have been covering the truck fleet industry for the past 16 years. As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping
. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Ethics and predatory lending. Why don’t you tell our listeners more about yourself and your career?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The public relations industry has changed dramatically over recent years. Contributing factors include: Social media Technology Changing customer habits All of these have created the modern PR industry that we see today—and even more, changes are yet to come! There’s never been a better time to be a PR professional, especially in an age where […].
The nation’s 15 fastest-growing cities were recently revealed and Arizona has five spots on the list. Find out which cities are growing and what this means for economic development organizations in this post from Scott Hanson.
By Amanda Munroe, SVP, Technology Practice. For the past year and half, we’ve seen news about the Great Resignation splashed across nearly every publication. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work.
Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. PRCA calls out disguised earned media – This PRovoke article highlights how PRCA recently called out the unethical practice of hidden pay for play (or payola for all of us of a certain age). It highlights reports of a UK PR agency offering secret payment to journalists for including clients in editorial coverage.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other stakeholders to help shape the company’s reputation in its local setting. Community relations can be an effective […].
It’s all too common a question for a communications agency to hear – “but show me how a comms plan will generate sales and new leads”. Unfortunately, the answer is not as simple as X+Y=Z. The foremost purpose of a communications agency is to shape the reputation of the company it’s working for. Influencing the opinions of customers, partners and even the company’s own employees.
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