Onclusive

MARCH 8, 2024

Discover the power of traditional and social media in impacting the US electorate. Onclusive’s deep dive into media influence.

Social Media 365

Social Media Media 365

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.

Measurement 292

Measurement Blogging Analytics Tools 292

PR for Anyone

MARCH 6, 2024

Patti Stueland is an adventurer, life coach, public speaker, and Founder of Pathways with Patti, an active group dedicated to helping motivate men and women in their later years to get out, explore, and celebrate their lives while stressing the message that you don’t need to slow down simply because you’re retired. She shares about living your best “dash”… the dash between your birth and death date on your tombstone.

Travel 130

Travel Groups Technology Creativity 130

Steve Barrett on PR

MARCH 7, 2024

The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage all stakeholders.

Blogging 147

Blogging 147

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

Analysis 195

Analysis Crisis Crisis Management Branding 195

PR for Anyone

MARCH 5, 2024

Cheryl Armstrong is a former inmate who through perseverance, dedication, and determination, has turned her life around after being incarcerated at the age of 16 and serving 26 years in prison before being released through a program that doesn’t allow minors to be sentenced to life in prison. She has a Master’s Degree in Humanities, Founded the Plant Your Energy organization – a company in pursuit of inspiring others in need, and authored a book titled, “ Plant Your Energy: Face Your Demo

Energy 130

Energy System Instagram Education 130

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about. A similar quiet period occurred at the same time last year – between January and March.

Software 125

Software B2B Pitching Data 125

Agility PR Solutions

MARCH 3, 2024

If you’ve spent some time online, you’ve probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or worst Thanksgiving memories involving one of its products. Or when one brand is […] The post Trendjacking for positive brand image: A guide to responsible participation appeared first on Agility PR Solutions.

Branding 123

Branding Brand Examples Media Relations 123

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. The movie, along with its promotional campaign, continues to show a growing impact on the collective empowerment of women.

Film 129

Film Marketing Sports Hotels 129

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. 1.

How To 126

How To Corporate Storytelling Conference 126

Wadds Inc.

MARCH 6, 2024

There’s limited realtime data about the health of the UK market for public relations. We want to change that. We’re launching a new project next week that aims to improve the quality of data about the health of the market for corporate communications and public relations. Employment data is a valuable economic indicator. However, there’s no single source for the market for talent in UK public relations and corporate communications.

Data 126

Data Publicity Marketing Corporate 126

Agility PR Solutions

MARCH 7, 2024

PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion. That’s not to say you should be writing clickbait headlines just to get people […] The post 4 clever steps for repurposing your business insights into PR hooks appeared first on Agility PR Solutions.

Writing 120

Writing Industry Brand Branding 120

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications.

Media Relations 107

Media Relations Media SEO Newspapers 107

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

MARCH 4, 2024

For a story to be compelling, it must be accurate, Ted Anthony said. “Establishing trust with your audience is the A-number-one thing.” That, “and is the story interesting? What do you want to leave people with at the end?” Sometimes, “I want to make them feel, to get them excited about the story. Or to make them understand something that would otherwise be inaccessible to understanding.

Communications 95

Communications Storytelling Writing Community 95

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell proble

Marketing 100

Marketing Healthcare Study Advertising 100

Agility PR Solutions

MARCH 6, 2024

PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform CoverageBook asserts that while PR may talk the talk when it comes to […] The post Proving PR’s impact: New study finds most PR pros can’t prove their work helps their business or client appeared first on Agility PR Solutions.

Study 120

Study Report Industry Company 120

PR Fuel

MARCH 3, 2024

There is no better way to shine the spotlight on your company than through an event. Getting together influential people in a room and networking offers opportunities like no other. But don’t let all that event planning fall flat with a. Read More The post A Guide to the Proper Press Release Format for Events appeared first on eReleases.

Company 105

Company Writing 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Right? If you answered yes, you’d be wrong! Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone.

Media 98

Media Nonprofit Pitching Analytics 98

HMA Public Relations

MARCH 4, 2024

The latest feature in our #MediaMonday series comes to us from Elvia Diaz, a multimedia/bilingual journalist with the Arizona Republic. Meet Elvia and discover her journey to the newsroom, favorite stories to work on, best local spots and more here.

Local 97

Local Meeting Media 97

Agility PR Solutions

MARCH 5, 2024

It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current and future market trends—not to mention wielding a substantial $360 billion in buying […] The post Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spen

Groups 114

Groups Trends Consumer Marketing 114

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? The answer lies in the power of storytelling. As humans, we are hardwired to respond to stories.

Storytelling 91

Storytelling Branding Brand Consumer 91

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. These building blocks can help brands maintain customer relationships when times get tough.

Consumer 78

Consumer How To Customer Service Policies 78

NewsWhip

MARCH 6, 2024

NewsWhip works with an international energy provider to help them monitor live issues, understand the wider landscape, and automate how they support internal stakeholders with reports, digests and alerts. The challenge: When your insights team is receiving report requests from across the organization, how do you optimize efficiency and ROI? The head of insights at the company has a team that is inundated with report requests for data and insights on a broad array of topics, from the war in Ukrai

Energy 78

Energy Internal International Company 78

Agility PR Solutions

MARCH 3, 2024

DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The Institute for Public Relations (IPR), through its IPR Center for Diversity, Equity, and Inclusion, […] The post Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving

Strategy 114

Strategy Communications Company Publicity 114

Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field. Key findings from the report highlight the pivotal role of thought leadership: […] The post Takeaways From The Annual B2B Thought Leadership Impact Report appeared first on Laurie Pehar B

B2B 78

B2B Leadership Report Digital PR 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

MARCH 7, 2024

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Among the key insights gleaned from 5WPR team members who attended the event are reflections on the rising costs of customer acquisition for operators and the strategies they’re employing to navigate this challenge. Customer Acquisition: One of the standout discussions at iGaming NEXT 2024 centered on the escalating costs of customer acquisition facing operators.

Trends 78

Trends Technology Customer Service Analytics 78

Axia PR

MARCH 3, 2024

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.

Writing 77

Writing Communications Media Media Relations 77

Agility PR Solutions

MARCH 7, 2024

2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of traditional journalism. For communicators operating along the increasingly blurred lines of PR & marketing, this evolution […] The post Navigating B2B comms while riding the AI wave and surviving the media collapse appeared fi

B2B 110

B2B Journalism Media Branding 110