ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? For many of our clients we field quarterly surveys designed to generate relevant news or insights. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.
Ronn Torossian
JUNE 25, 2018
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying to get your narrative out the way you want it can be a real battle… or at least feel like one. Getting the word out about your brand doesn’t need to feel or to be impossible.
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Onclusive
JUNE 29, 2018
This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.
Deirdre Breakenridge
JUNE 25, 2018
A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ImPRessions - Crenshaw Communications
JUNE 26, 2018
If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
JUNE 23, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. For example, Intel decided to serve notice that those infringing on its x86 intellectual property will face consequences.
Prowly
JUNE 26, 2018
As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself. The post 4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JUNE 27, 2018
Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time and frustration.
Ronn Torossian
JUNE 24, 2018
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer. That basic fact will not change, no matter what kind of media we have and who is running it.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Communications Conversations
JUNE 28, 2018
Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. Or, closer to home, perhaps the Minnesota Timberwolves and Lynx. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I’ve gotten to know Kirsten a bit better over the last year or so, as she’s part of a “mastermind” group I run and I thought it would interesting to hear from her about her career pa
Prowly
JUNE 26, 2018
As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself. The post 4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JUNE 26, 2018
If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting.
Sword and the Script
JUNE 26, 2018
Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Int
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Critical Mention
JUNE 24, 2018
There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer.
The Stalwart Blog
JUNE 29, 2018
Many organizations can only dream about possessing a brand that is embraced by 230 countries and 1.2 million people in more than 35,000 clubs. I belong to such an organization and witnessed firsthand its ability to be endeared by different cultures and backgrounds. Rotary binds together folks from all walks of life because of its shared value of humanity with people willing to act in support of it.
PRSay
JUNE 28, 2018
Do you feel like you’re running in circles trying to develop new ideas for your organization or clients? Is your boss pressuring you and your team to make a breakthrough? Do you want to develop something really cool that pushes the edge? Ironically, the key to generating better, bigger and more eye-catching ideas is to generate more ideas in general.
Agility PR Solutions
JUNE 28, 2018
Although every company tries to avoid it, there are times when bad press happens. It could be as a result of false stories being shared, or it could be due to a mistake or poor judgment on your part. Whatever the reason, knowing how to implement damage control is key. For this reason, having an […]. The post Crisis aversion—3 tips for handling negative PR successfully appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Critical Mention
JUNE 29, 2018
As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017.
Shift Communications
JUNE 25, 2018
Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success.
Muck Rack
JUNE 28, 2018
For better or worse: 6 methods PR pros use to measure success
Presspage
JUNE 26, 2018
With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the news out on all your digital channels immediately? These are some of the questions that led officials at Del Mar College in Corpus Christi, Texas, to launch an online newsroom through PressPage.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Critical Mention
JUNE 24, 2018
With all of the fake news in our feeds recently, it’s becoming increasingly difficult to discern between a real and phony story. Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well. So, as a PR pro, how do you even begin to combat this phenomenon? We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company.
Waxing UnLyrical
JUNE 28, 2018
Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template: We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world].
PRSay
JUNE 29, 2018
I first fell in love with public relations, and more specifically, media relations when a guest speaker showed up in my Comms 101 class my first semester at college. I was hooked, quickly becoming a PR nerd. Internships, newswriting jobs and a master’s thesis on “The Gatekeeping Function of the Mass Media” all followed before my career really took off.
Agility PR Solutions
JUNE 28, 2018
Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import. But somehow they have persevered, and remain an essential part of the media landscape. Of course, this is in large part due to […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Inbound PR
JUNE 26, 2018
"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries."
Stephen Waddington
JUNE 26, 2018
The CIPR #AIinPR panel has made good progress in six short months. We’re beginning to get a handle on how AI is impacting the business of PR. Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. It’s unhelpful and is contributing to hype and uncertainty around the topic. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.
Critical Mention
JUNE 29, 2018
The saying goes that, “any publicity is good publicity,” but this doesn’t always ring true. In fact, PR Disasters can happen to businesses of any size in any industry. So, we’re here to call out a few recent PR catastrophes and explain what you can learn from them: Tide Pods. To eat or not to eat? (Hint: Definitely do NOT eat). Just a couple of months ago, a PR crisis came out of nowhere.
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