Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.
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ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2018
Rebrands are almost always tricky, but they can pay big PR dividends. (Just ask IHOB !) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts.
Melissa Agnes
SEPTEMBER 25, 2018
This month’s question: “I have been a digital journalist, reporter and TV producer for the last 10 years. I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Stuart Bruce
SEPTEMBER 28, 2018
Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in the name – public relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
SEPTEMBER 28, 2018
In this post I share the secret weapon for cementing your future relationship with a journalist who has covered you once. You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again. To do that, you need to understand their needs better, and they need more proof of the value you can offer them.
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2018
Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 60% of employers have no long term IC strategy or vision.
The Resolution Blog
SEPTEMBER 25, 2018
So you may have heard the news?—?we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more clued up. Whether you prefer to listen on your commute, taking a walk or sitting on the beach, it’s easy to fit in a podcast every day, making sure you’re always at the top of your ga
Agility PR Solutions
SEPTEMBER 27, 2018
Why does the FBI offer its Witness Protection Program to informants when the feds can post their contact information on Page 2 of Google search results? In fact, they could list it anywhere after the third result and need not worry all that much! Great news for snitches, but not so much for PR hacks since 51 percent of […]. The post 5 steps to follow to make sure you get found in search appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Stephen Waddington
SEPTEMBER 26, 2018
Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams.
ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2018
It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR.
PRSay
SEPTEMBER 25, 2018
This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. As a PRSA Fellow said in a confidential interview last year : “The PR person can be the conscience, but are they listened to?
Agility PR Solutions
SEPTEMBER 26, 2018
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. According to the research, more than half of people (55 percent) are likely to research a company and its products if they value the content it produces and […]. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Barokas
SEPTEMBER 28, 2018
Last night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance. For those of you not familiar with Ready Set Raise, it is a fundraising program designed to support high-growth, pre-seed startups by connecting founders with investors. I love that the program was designed specifically for female founders, by female founders – people who have walked the walk.
Brand24
SEPTEMBER 28, 2018
Track and analyse hashtags on Twitter to connect with your audience and boost brand awareness!
PRSay
SEPTEMBER 26, 2018
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” “Acting ethically as a communicator to me starts at a person’s core. A communicator who acts ethically is committing daily to morally practice with a level of excellence, advocacy, and fairness when someone is watching and t
Agility PR Solutions
SEPTEMBER 24, 2018
A Q&A with Dustin Hoyman, Director of Business Growth at Outdoor Adventure Marketing Relationships matter, but ROI matters more. This is the tough lesson that agencies are learning as brands challenge the traditional agency model. That’s why it’s important for agencies to refine their programs, based what clients want to see most: proof of leads.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Contently - Strategy
SEPTEMBER 25, 2018
Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed. In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. That’s it.
Buzzstream
SEPTEMBER 27, 2018
If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with everyone throwing out content, and it can feel impossible to say anything new.
PRSay
SEPTEMBER 27, 2018
This post is brought to you by Trendkite , a proud Platinum sponsor of the 2018 PRSA International Conference in Austin, Texas. The toughest part of traveling to another city for a conference is finding the time to research where you should eat and what sites you should see between panels, keynotes and networking sessions. When it comes to traveling to Austin, Texas for the PRSA 2018 International Conference on Oct. 7-9, we put together a quick guide for you, built on the advice of the TrendKite
Agility PR Solutions
SEPTEMBER 26, 2018
What image does your company project to the public? Does your target audience consider you to be a professional business with a sophisticated and intelligent vibe? Is it more of a friendly and fun image you portray? Or is it an image you’d rather not spend too much time thinking about because it’s not gone […]. The post 3 strategic tips for improving your brand image appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
SEPTEMBER 25, 2018
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow.
Communications Conversations
SEPTEMBER 26, 2018
Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling to find their place in this new, highly competitive world of professional development and networking. The common challenges? “We need more members.” “We need to engage more senior members.” “We need to be relevant to our members.” I feel like I keep hearing the same concerns year after year.
Steve Barrett on PR
SEPTEMBER 28, 2018
Research shows diverse groups of workers come up with better ideas - and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek's high-profile diversity initiative.
Muck Rack
SEPTEMBER 25, 2018
Pitching holiday stories: Timing it right
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Barokas
SEPTEMBER 27, 2018
Today marks my eighth anniversary with Barokas. When I started my career at the agency, I never imagined I’d be celebrating this milestone. Millennials are notorious for job hopping with the average tenure somewhere around 18 months, yet here I am bucking the trends and joining the ranks of our parents and grandparents who settled into their jobs for the long haul.
Agility PR Solutions
SEPTEMBER 25, 2018
“Content is King” is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that—content. Now add the word “authentic” in front of content and correlate that to B2B brand storytelling and you can begin to imagine […]. The post Content is no longer king—if it lacks a crucial component appeared first on Agility PR Solutions.
5W PR
SEPTEMBER 26, 2018
If 2017 was the year of the influencer , where does that leave us now? The third annual Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88 per cent of industry professionals found influencer marketing strategies to effectively raise brand and product awareness. But the world of influencer marketing isn’t all big names and six-figure follower counts: firms have a choice between macro and micro-influencers, and they may be overlooking the power of the latter.
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