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We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Tackling a PR setback England’s Rugby Football Union (RFU) has a partnership with British Airways. British Airways has leveraged this partnership in its comms activity, with various marketing actions including sharing pictures of the England men’s rugby team flying
Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times. No longer does the Times’ sports section act as a PR arm of sports leagues Over the past […] The post PR lessons from the warts of sports: 2021 and 2022 ushered in a tarnished game—will 2023 be different?
As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity. My use of the term public relations in practice and within management has become a personal form of idolatry. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.
Instant, Uncanny, but Still Lacking for PR Pros Over the weekend, I read a piece in the WashPost on how the high cost of EVs is a deterrent to the green energy transition, even with the $7500 federal tax credit. Others news orgs including the LA Times and Axios have weighed in on this theme, no doubt pegged to the news of Tesla’s price cut and the growing competitive EV landscape.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather than showing us how to get there.
Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No.
Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No.
Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why do so many PR professionals forget to keep an eye on them? As […] The post How to use competitor mapping to stay on top of your PR campaigns appeared first on Agility PR Solutions.
In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. To do this, we analyzed related keywords and phrases across mainstream and social media data over a one-year period (Nov 2021 – Oct 2022).
Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get. The pandemic forced the restaurants to evaluate […] The post Trends in Restaurant Loyalty Programs appeared first on.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks. For me, one of the biggest issues was not having anyone to commiserate … 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More » The post 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 appeared first on Garrett Public Relations.
Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries. With online attention being harder than ever to catch—and retain—creating content that connects with audiences is the […] The post Content matters: The state of content marketing in 2023 appeared first on Agility PR Solutions.
“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. It has been a massive buzz creator since OpenAI unveiled it late last year. ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech.
Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. But just how impactful are these ads?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance. What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem is that many businesses struggle to create sequences that drive results, often because they […] The post 12 tips for creating effective email marketing sequences that drive sales appeared first on Agility PR Solutions.
The pharma giant’s run-in with right-wing activist group Project Veritas demonstrates why every brand needs a plan to contend with a manufactured crisis on social media based on deliberate use of misinformation.
Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new word in this post.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Some years ago I wrote a number of blogs about the long-running legal battle between Gary Paice and Kim Springall (property developers) and MJ Harding (the building contractor). That really was the case that kept on giving, and I’m not sure we’ve had two parties provide such rich blog pickings since. However, I think there might be a favourite to take this most coveted of crowns in the form of the disputes between Sudlows Ltd (the contractor) and Global Switch Estates 1 Ltd (the employer).
Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of which are irrelevant, uninteresting or careless enough to deserve the dreaded #PRFail public shaming on […] The post Media relationships: 3 simple rules for connecting with journalists appeared first on Agility PR Solutions.
Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.
February is officially here and Rayna Burgett is sharing some interesting facts you might not know about the month of romance and love. Check them out!
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe. Unfortunately, these mass layoffs and job cuts have also resulted in negative perceptions for brands , even though companies have pointed to the changing economic climate as the reason for the decision.
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such, embracing these tips […] The post 3 fundamental tactics all PR campaigns should include appeared first on Agility PR Solutions.
ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs ( The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And O
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Petfluencers aren’t a new concept, they’ve been around since the start of social media as owners love to share and show off photos and videos of their furry friends. One of the most effective and efficient tools that modern companies can use to connect with their target audiences is social media marketing as a way to generate brand awareness and build relationships.
Your B2B product might be the best one on the market, but that’s not enough to ensure success these days. Comms pros know how important the buyer experience is, and new research from AI automation solutions firm Conversica found that while the majority of B2B buyers use chatbots when considering a business purchase (60 percent), […] The post Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?
T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. Ready North was built on a pioneer mindset. We’ve never shied away from the unknown, and we’re energized by exploring unknown territory. That’s why this opportunity makes sense—we’re able to dive into uncharted waters that take our services beyond the boundaries of traditional digital marketing.
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