Cision

JANUARY 16, 2020

Aim to set small writing habits in 2020 and see big results.

Writing 284

Writing Blogging Media 284

Agility PR Solutions

JANUARY 15, 2020

Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. The research was conducted by VICE, the world’s largest independent youth media company.

Creativity 78

Creativity Film Television Study 78

Barokas

JANUARY 15, 2020

Say what you mean and mean what you say. It’s a simple enough sentiment. The foundation of good communication, a building block of any successful relationship. Speaking in a clear, direct way enables collaboration, growth, better outcomes and innovation. While we may all know these things, many of us fail to follow through on them in our personal and professional lives.

Communications 78

Communications Groups Analysis Engineering 78

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. product launches, company news, events, etc.) it’s really important to be as proactive as possible when to be successful. Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client.

How To 62

How To B2C B2B Trends 62

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 16, 2020

Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing, holding or demoing a product in-person makes them more inclined to actually purchase […].

Consumer 78

Consumer Trends Marketing Publicity 78

Onclusive

JANUARY 13, 2020

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

Ronn Torossian

JANUARY 16, 2020

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help. Nike Scrambles to Save Face For decades now, a large focus of Nike’s […]. The post Biggest PR Scandals in 2019 appeared first on.

Crisis 300

Crisis Branding Brand Agency 300

Cision

JANUARY 15, 2020

Leave these measurement myths in 2019 to succeed in 2020.

Measurement 299

Measurement 299

Business Wire

JANUARY 15, 2020

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism. Thirty speakers from prestigious journalism schools and international media outlets — including London School of Journalism, Columbia Journalism School, The Wall Street Journal, BBC, France TV, Pew Research Center and more — were invited to share their views on the new trends emerging in

Transportation 218

Transportation Journalism Conference Internal 218

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Onclusive

JANUARY 14, 2020

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history. That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

Case Study 284

Case Study Travel Study Consumer 284

Ronn Torossian

JANUARY 13, 2020

The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry. Even more surprising, however, is the rise of an entirely new kind of influencer: computer-generated, or “virtual,” influencers. Take Miquela […].

Industry 284

Industry Marketing Strategy Brand 284

Cision

JANUARY 14, 2020

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.

Trends 250

Trends Marketing Company 250

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas.

B2B 208

B2B Trends Retail Privacy 208

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

JANUARY 15, 2020

The start of the New Year is always a great time to pause and look for career advice. Career advice is relevant for any age and any stage of your career. Adapting your skills, career goals, network, and industry knowledge is more important as you age in the workforce. As the New Year starts, take some time […]. The post 9 new year career tips for workers of any generation appeared first on Agility PR Solutions.

Industry 197

Industry Trends Publicity 197

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 183

Reputation Privacy Banking Ethics 183

Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. It’s a big task. It involves collaborating with many stakeholders. It involves working with numerous vendors. Recoding. Revamping. Rewriting. And multiple rounds of revisions. All told, it takes you a YEAR to complete the project. You’re in charge of developing weekly social content for your company’s Facebook page.

Creativity 170

Creativity Consumer Social Media Facebook 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

Retail 156

Retail Automotive Conference Data 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Flack's Revenge

JANUARY 15, 2020

Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win. And truth, what is truth, really? Of course, we don’t lie!!!

Journalism 156

Journalism Ethics Customer Service Report 156

PRSay

JANUARY 14, 2020

For PR professionals worldwide, Jan. 10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. That day we learned Harold Burson, APR, Fellow PRSA , had joined the ranks of those storied pioneers, gone but not forgotten, their legends destined to grow. Immediately our colleagues around the world published tributes to him, consistently noting how he had positively changed their lives, their stories tinged with sadness but also grat

Leadership 158

Leadership Automotive Employee Corporate 158

Onclusive

JANUARY 13, 2020

Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public.

Media Relations 150

Media Relations Media Measurement Report 150

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.

YouTube 140

YouTube SEO How To Video 140

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

JANUARY 16, 2020

As winter rages on in the North East, the New York Times Travel show gives attendees a glimpse at an escape, hopefully to somewhere warm like the Caribbean. While you’re wondering how you’ll spend your vacation days, here are some suggestions on getting away responsibly while keeping the environment in mind. Ecotourism in the Caribbean. Destinations promote ecotourism to ensure social and economic prosperity in a way that does not damage the environment.

Airlines 133

Airlines Hotels Tourism Energy 133

PRSay

JANUARY 11, 2020

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. He was 98. Burson, once described by PRWeek as “the century’s most influential PR figure,” was a PRSA member for more than 60 years. He started Burson-Marsteller in 1953 with Bill Marsteller. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices.

Newspapers 142

Newspapers Interviews Leadership Agency 142

PR for Anyone

JANUARY 17, 2020

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week. I want to talk about timing. Because timing is everything. It’s all about when you get that pitch into the newsroom. If it’s timely, breaking news, get it in there follow up with a phone call. If it’s a really […].

Pitching 130

Pitching 130

Contently - Strategy

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. It’s a key part of what Tomasz Tunguz calls the compounding returns of content marketing.

SEO 126

SEO Content Marketing Marketing Google 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 14, 2020

A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety. PR and social media agency Birnbach Communications recently issued its 18th annual […]. The post 2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media appeared first on Agility PR Solutions.

Media 124

Media Social Media Agency Industry 124

Stephen Waddington

JANUARY 13, 2020

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long. You‘ll be familiar with the format: a punchy and provocative title, an initial chapter that sets out the thesis, followed by 11 chapters of guff to pad out the book. There’s rarely any reference to research to support arguments, and there are almost never any case studies.

Industry 123

Industry Marketing Case Study Creativity 123

Muck Rack

JANUARY 17, 2020

From pitch to publication: 10 journalists share the stories that make them most proud

Pitching 121

Pitching Publicity 121