Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post – the first in a series breaking down key information shared in the report – we talked about benchmarks for average social media and news engagement of news releases.

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Social Media Study Mobile Report 322

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by as little as 5% grows profits by 25% to 95%. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

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Agency Banking Internal International 182

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (an

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Measurement Case Study Creativity Course 156

Cision

JANUARY 28, 2020

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

Branding 359

Branding Brand 359

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

JANUARY 27, 2020

At the 2019 PRSA International Conference, Business Wire , the global leader in news release distribution and regulatory disclosure, and Onclusive , the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.

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Data Report Study Analysis 273

Agility PR Solutions

JANUARY 26, 2020

One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends online or on social media for influencer marketing. Here’s the thing: […]. The post How many followers do you need to be an influencer?

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Trends Social Media Branding Brand 201

Cision

JANUARY 31, 2020

How to Boost your D.I.Y. PR Campaign.

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How To 276

Prowly

JANUARY 28, 2020

Marketers often find it tough to outsmart search engine bots. But let me tell you one interesting fact - Search engine bots are not as smart as humans! That’s because they cannot make sense of content without a preloaded vocabulary and a set of special rules. Simply put, they depend on structured data to understand the content on a page. The post Everything You Ought to Know about Structured Data for SEO appeared first on Prowly Magazine.

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Ronn Torossian

JANUARY 31, 2020

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices. Think about the incredible […]. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

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Strategy Marketing Mobile Agency 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Deirdre Breakenridge

JANUARY 27, 2020

A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned. We had been traveling throughout the United States speaking with women and men about the setback’s women were still facing in their careers. We were learning about the issues unique only to women.

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Film Marketing Nonprofit Education 194

Cision

JANUARY 31, 2020

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?

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Communications Industry 228

PRSay

JANUARY 28, 2020

With the Golden Globes and Grammy Awards already complete and the Academy Awards quickly approaching, we’re officially in the thick of awards season, where you’ll hear countless celebrities rattle off thank-you’s, emotional stories and messages of inspiration. With so many acceptance speeches in such a small amount of time, what makes some stand out when others fade into the background?

Case Study 178

Case Study Healthcare Film Branding 178

Ronn Torossian

JANUARY 27, 2020

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice. It’s important for leaders to look out for and […]. The post Leadership Trends to Look Out For appeared first on.

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Leadership Trends Agency Strategy 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ishmael's Corner

JANUARY 25, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry.

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SEO Engineering Storytelling Communications 173

5W PR

JANUARY 30, 2020

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation?

Branding 157

Branding Brand Marketing Sports 157

The Resolution Blog

JANUARY 30, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […]. The post 8 Judges Share Their Secrets This PR Awards Season appeared first on PR Resolution — by CoverageBook.

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Course Reputation Writing Publicity 156

Steve Barrett on PR

JANUARY 31, 2020

Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.

Media 151

Media Local Social Media 151

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Prowly

JANUARY 27, 2020

If you’re looking to get media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure you have a story that’s worth writing about and know […]. The post How to Find Relevant Journalists & Their Email Addresses to Get Media Coverage appeared first on Prowly Magazine.

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How To Media Course Writing 148

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives. Nexar. Not every car is designed to be a smart car, but with Nexar every car can be.

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Technology Automotive Transportation Travel 153

Muck Rack

JANUARY 31, 2020

62 PR conferences and events you don’t want to miss in 2020

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Conference 147

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog. For the Talking Points Podcast. For my class at the University of St.

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Social Media Trends Media Internal 139

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JANUARY 28, 2020

Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry.

Industry 136

Industry 136

Agility PR Solutions

JANUARY 27, 2020

Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one focused on serving the broader world, as the Fourth Industrial Revolution—also known as Industry […].

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Industry Corporate Trends Publicity 133

Muck Rack

JANUARY 30, 2020

6 questions with Ashlie Stevens from Salon

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Communications Conversations

JANUARY 27, 2020

I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years.

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LinkedIn Tools Social Media Examples 139

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 31, 2020

Ashley Brown joins ABC’s ‘This Week,’ Sahil Kapur new at NBC News, and more.

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Media Blogging 120

Agility PR Solutions

JANUARY 29, 2020

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. But buzzwords aside, we must […]. The post The top three lessons PR learned in 2019 appeared first on Agility PR Solutions.

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Big Data Creativity Technology Data 128

Muck Rack

JANUARY 27, 2020

6 Chrome extensions that will improve your media outreach skills

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Media 121