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As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post – the first in a series breaking down key information shared in the report – we talked about benchmarks for average social media and news engagement of news releases.
For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by as little as 5% grows profits by 25% to 95%. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.
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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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At the 2019 PRSA International Conference, Business Wire , the global leader in news release distribution and regulatory disclosure, and Onclusive , the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […].
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […].
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Marketers often find it tough to outsmart search engine bots. But let me tell you one interesting fact - Search engine bots are not as smart as humans! That’s because they cannot make sense of content without a preloaded vocabulary and a set of special rules. Simply put, they depend on structured data to understand the content on a page. The post Everything You Ought to Know about Structured Data for SEO appeared first on Prowly Magazine.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned. We had been traveling throughout the United States speaking with women and men about the setback’s women were still facing in their careers. We were learning about the issues unique only to women.
With the Golden Globes and Grammy Awards already complete and the Academy Awards quickly approaching, we’re officially in the thick of awards season, where you’ll hear countless celebrities rattle off thank-you’s, emotional stories and messages of inspiration. With so many acceptance speeches in such a small amount of time, what makes some stand out when others fade into the background?
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The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation?
PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […]. The post 8 Judges Share Their Secrets This PR Awards Season appeared first on PR Resolution — by CoverageBook.
Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
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For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog. For the Talking Points Podcast. For my class at the University of St.
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Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one focused on serving the broader world, as the Fourth Industrial Revolution—also known as Industry […].
I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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