Ronn Torossian

AUGUST 27, 2024

Branding, often misunderstood as just logo design or advertising, represents the soul of a business. It’s the intangible essence that differentiates one entity from another, creating a lasting impression in the minds of consumers. In today’s saturated marketplace, where competition is fierce, a strong brand forms the cornerstone of success. The power of perception Branding […] The post Why Branding Is So Important In Leaving An Unforgettable Impression appeared first on.

Branding 195

Branding Brand Advertising Advertising 195

Steve Barrett on PR

AUGUST 29, 2024

Half a decade after Business Roundtable put purpose on a par with profit, the dynamics of DE&I, ESG and sustainability threaten to become headaches CEOs don’t need.

Blogging 154

Blogging 154

Axia PR

AUGUST 25, 2024

The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand. Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients.

Reputation 127

Reputation Leadership Community Writing 127

Prowly

AUGUST 30, 2024

Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring ? Or perhaps Prezly pricing is not to your liking? Today, we’re taking a look at some of the best Prezly alternatives you should consider when purchasing a new PR tool.

Tools 104

Tools Software Pitching Analytics 104

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Sword and the Script

AUGUST 27, 2024

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. To that end, it’s no secret times have been tough in the technology space recently , and how software businesses have responded is telling.

B2B 98

B2B Company Software Consumer 98

Axia PR

AUGUST 27, 2024

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers. Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition.

Engineering 125

Engineering Company Publicity Web 125

Notified

AUGUST 25, 2024

At Notified , we're dedicated to supporting the global community of investor relations professionals. With decades of experience and our history with Nasdaq, we provide the expertise, technology and services IR pros need to meet compliance, drive stakeholder engagement and tell powerful investment stories.

Meeting 106

Meeting Community Technology Communications 106

Medianet Australia

AUGUST 28, 2024

Navigate the evolving challenges and opportunities in health media coverage with industry experts. Learn about effective strategies and trends shaping impactful health communication.

Industry 98

Industry Media Trends Strategy 98

HMA Public Relations

AUGUST 29, 2024

We recently joined clients and friends at the 2024 AZ Big Media Most Influential Women in Business Awards to celebrate Abbie as one of this year’s honorees. Take a look at our recap!

Media 93

Media Publicity 93

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

PRSay

AUGUST 29, 2024

Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But what sets us apart is not just our longevity but our original business model that was way ahead of its time: experienced professionals providing top-quality services while working from home, the beach, mountains or wherever they choose to be.

Strategy 78

Strategy Real Estate Agency B2B 78

Agility PR Solutions

AUGUST 26, 2024

Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation. Although historical link-building has been seen as an SEO practice, incorporating PR approaches into your link-building initiatives will take link-building to a new level, and can help […] The post 6 ways to integrate PR strategies into your link-building campaigns for maximum impact appeared firs

Strategy 78

Strategy SEO Engineering Brand 78

Notified

AUGUST 28, 2024

To reach the broadest (and most targeted) audience possible, simply writing a press release isn't enough - you need a strategic distribution plan to maximize news impact. Here are 10 quick tips to ensure your stories get the attention they deserve!

Writing 89

Writing Publicity 89

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

5W PR

AUGUST 29, 2024

Media planning stands as a cornerstone of successful marketing. It is the strategic process of determining the optimal combination of media platforms and channels to reach a specific target audience. This meticulous approach created by media planning agencies is essential for maximizing the impact of marketing campaigns and achieving desired business objectives.

Television 78

Television Media Construction Advertising 78

Culpwrit

AUGUST 24, 2024

DePaul colleague Matt Ragas has found a way to combine a master’s degree commencement with fun learning opportunity for both students and guests – and all within an action-packed hour. During breakout groups, the DePaul MA in Professional Communication (PROCMN) graduates discussed their final assignments from the unique one-year cohort experience with faculty, alumni… Continue reading How to Make a ‘Meaningful Systemic Impact’ in Your Organization The post How to Make a ‘

System 88

System How To Groups Communications 88

Agility PR Solutions

AUGUST 26, 2024

Crafting persuasive sales emails is a nuanced blend of art and science. The ability to capture attention, build trust, and drive action through just a few lines of text is a skill that can significantly impact your business’s success. To master this, you need to go beyond basic templates and tap into the strategies used […] The post The science of crafting persuasive sales emails: Tips from top copywriters appeared first on Agility PR Solutions.

Strategy 78

Strategy Marketing Publicity 78

Notified

AUGUST 27, 2024

The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Will this trend make it harder to ensure consistent messaging and storytelling across channels? Or is this something corporate communicators can overcome?

Data 87

Data Storytelling Trends Corporate 87

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

AUGUST 28, 2024

Performance marketing is a strategic approach where advertisers pay for specific actions, such as clicks or conversions. Its success hinges on precise ROI tracking, a metric that measures the efficiency of an investment by comparing net profit to its cost. By understanding and implementing effective ROI tracking strategies and working with a performance marketing agency , businesses can optimize their marketing efforts, allocate budgets wisely, and ultimately achieve their desired goals.

Marketing 78

Marketing Measurement Data Advertising 78

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations. In this article, we’ll explore these changes, uncover how PR practices, tools, and strategies have evolved, and identify the new […] The post How PR Has Changed in the Past 20 Years: A Comprehensive Analysis appeared first on PReview: Blog

Analysis 87

Analysis Technology Consumer Tools 87

Agility PR Solutions

AUGUST 26, 2024

Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids’ brands: 1) LEGO’s “LEGO Life” App LEGO launched the “LEGO Life” app, a social network for kids to share their creations, fostering creativity and engagement within […] The post 20 great digital marketing campaigns for kids: Leapfrog, Lol Surprises & Mattel appeared first on Agility PR

Marketing 78

Marketing Creativity Agency Branding 78

Bianchi Biz Blog

AUGUST 29, 2024

Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the awareness of the trends and issues, and the existing relationships with media and event organizers that a specialized automo

Automotive 82

Automotive Trends Agency B2B 82

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

AUGUST 26, 2024

In today’s digital era, where consumer trust in traditional advertising is dwindling, influencers have become crucial for product visibility and relevance. Their ability to connect with audiences on a personal level renders them invaluable allies for influencer agencies and public relations professionals. By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

HMA Public Relations

AUGUST 26, 2024

Reporter, animal lover, and vinyl collector Kenny Quayle of the Maricopa Monitor joins us for #MediaMonday! Read more about his new role, passion for covering investigative and environmental stories, fun facts, and more. Check it out!

Report 84

Report Media 84

Agility PR Solutions

AUGUST 25, 2024

In today’s digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive approach to tracking your online performance and refining your marketing strategies.

SEO 78

SEO Media Engineering Strategy 78

Contently - Strategy

AUGUST 30, 2024

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

AUGUST 30, 2024

Twenty-two years ago, Axia helped a small, passionate group in Fernandina Beach, Florida, accomplish their mission: raising $500K to build a skate park. Operation Skate aimed to give the community a free, fun, and safe place to skateboard, roller skate, and ride motocross bikes. But the park ended up shaping a top U.S. skateboarder and Olympic hero.

Community 71

Community Groups Agency 71

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The players: The Client: A local NYC pest control business who was dying on the vine. Mike Bonadio: A marketing pro tasked with the challenge.

SEO 71

SEO Company Case Study Infographics 71

Agility PR Solutions

AUGUST 26, 2024

This summer, Agility PR Solutions brought home 36 G2 badges across four categories, marking another quarter of recognition and achievement. Here’s what that means for us and our users. Another quarter brings commendable G2 accolades for Agility. Seeing our commitment to excellence and client satisfaction recognized by users is incredibly rewarding, as it underscores our […] The post Agility Shines (Again) in G2 Summer Reports!

Report 78

Report Content Marketing Measurement Analysis 78