Business Wire

NOVEMBER 4, 2019

The public relations industry has always been a text-based business.

Content Marketing 360

Content Marketing Marketing Industry Publicity 360

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. There’s also keywords, site architecture, and other things we’re not going to cover in this piece.

SEO 120

SEO Google Wikipedia Web 120

Agility PR Solutions

NOVEMBER 5, 2019

Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts with a blueprint that is laid out before the first task […]. The post How to use strategic planning processes within PR campaigns appeared first on Agility PR Solutions.

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How To Course Industry Company 94

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is exciting.

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Pitching Agency Internal International 205

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share. 1. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions.

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Social Media Media Customer Service Radio 105

Onclusive

NOVEMBER 6, 2019

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to understand the full effect of its efforts in a way that would meaningfully inform their communications strategy, and allow them to better quantify the effectiveness of their communications and report press coverage metrics.

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Case Study Analytics Study Report 52

Cision

NOVEMBER 6, 2019

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools.

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Measurement Tools Strategy Communications 223

PRSay

NOVEMBER 7, 2019

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Luckily, I have a family member with whom I can share every high and low. My 94-year-old grandfather, C.B. Perdue, is retired from the U.S. Air Force, where he spent most of his career in public affairs. He flew aboard Boeing B-17 Flying Fortress bomber planes in World War II.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Ronn Torossian

NOVEMBER 7, 2019

It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many elements of work that require a “human touch”. So how can digital marketers strike a strong […]. The post Balancing Automation with the Human Touch appeared first on.

Technology 30

Technology Marketing Strategy Brand 30

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

NOVEMBER 4, 2019

This article explores why CSR is essential in 2019, and why it looks to be a critical part of PR in the future. The post Why CSR Is Essential in 2019 appeared first on Prowly Magazine.

Strategy 146

Strategy Publicity 146

Cision

NOVEMBER 7, 2019

Treat yourself to a learning and networking opportunity before the year ends. There are plenty of conferences available to boost your blogging skills.

Conference 159

Conference Blogging Media 159

Agility PR Solutions

NOVEMBER 6, 2019

Yes, it’s jingle jangle time again in retail land, and brick-and-mortar marketers are always curious to see what the season will bring in this age of shifting shopping habits—and what they need to do to buck the trend and lure shoppers to their stores. Business and marketing multichannel provider R.R. Donnelley & Sons Company (RRD) […]. The post Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season appeared first on Agility PR Solutions.

Trends 124

Trends Retail Marketing Company 124

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. There’s also keywords, site architecture, […]. The post A PRs guide to Google’s new follow vs no-follow rules appeared first on PR Resolution — by CoverageBook.

SEO 120

SEO Engineering Course Blogging 120

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Muck Rack

NOVEMBER 6, 2019

Is any PR good PR? (Spoiler: Nope!

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113

Cision

NOVEMBER 8, 2019

Oliver Staley’s new role at Quartz, Eugene Kim returns to Business Inside, and more.

Journalism 120

Journalism Media Blogging 120

Agility PR Solutions

NOVEMBER 4, 2019

There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge positive. It’s a good idea to have […]. The post 4 surefire ways PR helps to market a business or brand appeared first on Agility PR Solutions.

Branding 112

Branding Brand Marketing Advertising 112

Contently - Strategy

NOVEMBER 7, 2019

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button. Have a question you’re trying to answer? Type it into a search engine. That checklist to help plan your route… content.

Strategy 101

Strategy Education System Writing 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s not just about that, it’s also a one-year transformational change programme for midlife careerists stuck in a rut.). Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David).

Financial 101

Financial Government Writing LinkedIn 101

Cision

NOVEMBER 7, 2019

The FT has a new Acting Middle East and Africa News Editor, TechRadar has two new hires and Mark Sanderson is a new Reviewer at The Times.

Media 120

Media Blogging 120

Agility PR Solutions

NOVEMBER 3, 2019

Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should act as if you are always on the record, because you are, […]. The post Media relations mentoring—it’s all on the record, all the time appeared first on Agility PR Solutions.

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Media Relations Media Analysis Publicity 105

PR for Anyone

NOVEMBER 8, 2019

Hey there! it’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about monitoring social media. You would be surprised how active journalists are, mainly on Twitter, but also on LinkedIn. And what a great way it is to see what they need, what they’re talking about. One […].

Social Media 100

Social Media Media LinkedIn Twitter 100

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Muck Rack

NOVEMBER 4, 2019

6 questions with Marisa LaScala from GoodHousekeeping.

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94

Cision

NOVEMBER 7, 2019

Nicole Einbinder joins Business Insider, Nacha Cattan promoted at Bloomberg News, and more.

Media 120

Media Blogging 120

Agility PR Solutions

NOVEMBER 6, 2019

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from different industries with radically different customer bases use the same marketing strategies to get similarly good […].

Strategy 102

Strategy Marketing Industry Company 102

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Full disclosure: The following information is directly from the FTC. Thanks to the FTC for sending us this information via a news release. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels.

Advertising 87

Advertising Advertising Guidelines Video 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

NOVEMBER 7, 2019

If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons.

Wikipedia 86

Wikipedia Media Interviews Report 86

Cision

NOVEMBER 6, 2019

Catherine Muccigrosso joins the Charlotte Observer, Robert Pozarycki takes over amNewYork, and more.

Media 120

Media Blogging 120

Agility PR Solutions

NOVEMBER 4, 2019

With a new year just over the horizon, biz and comms execs are preparing to face the changes ahead—and hoping to get a strategic jump on some of the key issues. Considering the wild election-charged year in store, execs are naturally nervous about how the market—and the world—will shake out in the aftermath. With that […]. The post 11 huge changes await businesses in 2020—Forrester’s eye-opening report reveals all appeared first on Agility PR Solutions.

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Report Marketing Trends Publicity 87