Business Wire
APRIL 17, 2024
Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.
Ronn Torossian
APRIL 18, 2024
E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping. For businesses to maintain a competitive edge and flourish amidst these changes, it’s critical to comprehend these evolving trends.
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PRSay
APRIL 18, 2024
Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in life, work and relationships.
Steve Barrett on PR
APRIL 19, 2024
As the building blocks of the AI opportunity take shape, technology providers, PR agencies and in-house comms teams are forging crucial relationships, but they won’t all endure in their current form.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
APRIL 15, 2024
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software affirms this, […] The post Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t pri
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
APRIL 16, 2024
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. The year 2020 consisted of fighting the constant communication fires that came with COVID-19 and nationwide protests over social injustice. As much as we tried to be proactive, there was often only time to react, and my team was tasked with crafting messages that could make or break our reputation as a health system.
PR Fuel
APRIL 14, 2024
According to the U.S. Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 million. In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid. Read More The post 10 Common Mistakes Most New Businesses Make When Creating a Brand Promotions Campaign appeared first on eReleases.
Agility PR Solutions
APRIL 17, 2024
Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with huge audiences in an instant. In this environment, knowing how to properly apologize in public is […] The post The art of crafting a perfect apology in public relations appeared first on Agility PR Solutions.
Buchanan PR
APRIL 17, 2024
Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
NewsWhip
APRIL 17, 2024
News engagement levels on Facebook have fluctuated significantly over the last few years. That’s true of what’s successful on the platform too, with the type of publishers and content seeing the most success on Facebook is different in 2024 to what we saw in, say, 2020. Hard news is taking a backseat for now, and while there’s a fair amount of news publishers that still drive a lot of public interest on Facebook, entertainment and sports content are currently the platform’s star performers.
Bianchi Biz Blog
APRIL 15, 2024
I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. 1. Can you tell us what types of stories, trends or issues are on your radar now? Currently, I’m putting together a show diving into the broad scope of the Medium-Duty trucking industry. 2.
Agility PR Solutions
APRIL 15, 2024
One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do. It’s because they’ve put in the work to implement proactive crisis […] The post Proactive crisis management: 4 steps for developing a robust response plan appeared first on Agility PR Solutions.
Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
NewsWhip
APRIL 15, 2024
Newsrooms… Traditionally, they’re among the most frenetic places to work. Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts. Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial
OnePitch
APRIL 18, 2024
Picture this scenario: your client is preparing to announce their Series C funding round. You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Once you’ve chosen your press release distribution service and landed your exclusive pitch , it’s time to release the news.
Agility PR Solutions
APRIL 17, 2024
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds Profitable finds this isn’t the case with all audiovisual media—podcasts have not […] The post Podcast listeners pay more attention to ads than other media consumers appeared first on Agility PR Solutions.
HMA Public Relations
APRIL 15, 2024
Meet Jessica Swarner, the community editor for The Copper Courier, in the latest #MediaMonday feature! Discover how she got her start in writing and explore her favorite stories to work on in this new post.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
APRIL 18, 2024
Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy. Static brochures and cold calls are ancient history. Today’s B2B tech buyers hold the power of information at their fingertips. They dive deep into online research before ever reaching out to vendors, and the content they encounter along the way greatly shapes their purchasing decisions.
NewsWhip
APRIL 18, 2024
This year, we’ve introduced a series of updates to NewsWhip Spike designed to streamline your workflow and enhance productivity across the platform. Leading the charge is our new Report Builder. But that’s not all. Thanks to your feedback, we have made major improvements to the user experience across Spike. As a result, you’ll notice a smoother, more intuitive search functionality alongside revamped dashboard management.
Agility PR Solutions
APRIL 16, 2024
Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and hinder the growth of your business. So what should you do […] The post 6 tips for mastering product ranking for maximum conversion impact appeared first on Agility PR Solutions.
Garrett Public Relations
APRIL 18, 2024
My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s […] The post B2B PR That Gets Results, My New Book, Is Available Now appeared first on Garrett Public Relations.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Reputation Us
APRIL 15, 2024
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In Part 4, we consider the value of customer retention on your organization’s reputation.
The Hoyt Organization
APRIL 17, 2024
It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking.
Agility PR Solutions
APRIL 14, 2024
As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals that even though brands and businesses are successfully using […] The post Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable appeared first on Ag
HMA Public Relations
APRIL 18, 2024
From finding stability in change to mastering tough conversations and authentic communication, Alison Bailin covers the nuggets of wisdom from "Heart First for Emerging Leaders" that we are taking to heart. Read more in the final post of Alison's series on the book.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Inbound PR
APRIL 18, 2024
In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like " Winners Dream " by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go. Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success.
Culpwrit
APRIL 15, 2024
By Nikki St. Martin In today’s digital age, job seekers face not only the challenge of finding the right opportunity but also navigating through the sea of online job postings, where scammers lurk, ready to prey on the unsuspecting. As aspiring professionals, it’s paramount to equip yourselves with the knowledge and discernment necessary to… Continue reading How To Spot And Avoid A Fake Job Posting The post How To Spot And Avoid A Fake Job Posting appeared first on Culpwrit.
Agility PR Solutions
APRIL 18, 2024
Struggling to make your brand’s story resonate? You’re not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand’s narrative truly gripped you beyond the screen? In an era where clicks are fleeting, tangible narratives stand out as relics of […] The post Old media meets new: Elevating brand stories with unique physical narratives appeared first on Agility PR Solutio
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