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Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb” Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation
Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus.
Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves. Why was the plight of the stranded Thai boys so compelling? As many noted, there are children in danger everywhere, from Syria to Syracuse.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media. Accept They Have Deadlines.
You’ve got a hit in an online newspaper?—?brilliant?—?that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? It’s time to start thinking how to amplify your coverage.
You’ve got a hit in an online newspaper?—?brilliant?—?that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? It’s time to start thinking how to amplify your coverage.
There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations. The post How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say appeared first on Prowly Magazine.
A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment. However, after graduating, I noticed that many students around me did not have that luxury and it made the transition into the workforce more difficult.
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. Companies simply need to discover the best way to get their voices heard.
Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens next is arguably more important than what came before. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading. You may, for example, be attracting thousands of video views for a low cost per click, but if a tiny fraction of those are leading to conversions, your ad campaign may not be as successful as it seems.
I’ve long been a fan of list posts. No so much in consuming or reading them–I’m more about creating them. But, unlike many others in our industry, I really just like to have fun with them. I’ve written about this mindset before (way back). Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities.
In the wake of a fractious reforms-proposal initiative by PRSA members Susan Hart and Mary Beth West, new developments find previous national org chairs—both employed in comms positions by long-embattled bank Wells Fargo—are now themselves under fire for PRSA Code of Ethics infractions over a MyPRSA online discussion board letter discrediting and marginalizing Hart and […].
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change. But when client-agency partnerships end prematurely, there are often avoidable factors involved.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO. I sent it off and waited patiently. No response. A day later his story runs without a mention or a quote from the executive.
Ok Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today? These are the names and phrases you can expect to hear a lot more in the future—Ok Google (Google’s Home Assistant), Alexa (Amazon’s AI assistant), and Siri (Apple’s […]. The post Why voice search is set to take over the world in 2018 appeared first on Agility PR Solutions.
It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. I'm a big fan of Prowly where Rafal works.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.
The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of an increasingly bitter public campaign. The effort took an ugly turn in recent weeks as […].
NGINX, Inc., the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. Firefly will work in partnership with PAN Communications in the US and PR Deadlines in Australia to cover NGINX’s priority regions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s an acronym for Rich Site Summary or Really Simple syndication and was created as a means of distributing content.
New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. brands are lacking a CX leader for […].
I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to […]. The post My Successful Social Media Strategy and Why It Was All Wrong appeared first on HMA Public Relations.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition. In other words, floating the idea to the public had the desired effect—excitement.
ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them. New research reveals a stern warning for companies to keep an extra-sensitive eye on their Millennial customers as the Great Wealth Transfer—considered the greatest transfer of wealth in history—looms in the near future. […].
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