Ronn Torossian
MAY 9, 2022
Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life. From improving overall wellness to creating […].
Agility PR Solutions
MAY 9, 2022
By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […]. The post What could Elon Musk’s Twitter takeover mean for PR professionals?
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Agility PR Solutions
MAY 9, 2022
Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences. This position is about working with others on the communication team to establish continuity, clarity and effectiveness. If you’re looking to improve your skills and be the […].
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MAY 11, 2022
When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success. Automated Bidding Companies that aren’t confident in setting their ad bets and optimizing their campaigns […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 11, 2022
One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. .
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.
PRSay
MAY 10, 2022
Would you like to learn more techniques for drawing leaders in and moving them to act? If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act on it. Save $100 with coupon code PRSA22.
Prowly
MAY 10, 2022
The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications. In case you’re wondering, HARO is a service created by Cision that attempts to connect journalists and publications with […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
MAY 10, 2022
As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications. The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […].
Remote PR Jobs
MAY 10, 2022
So you’re thinking about a career in PR? Good choice! PR is such a vast field with many niches that you’ll be sure to find a good fit for your skills and interests. However, it can also be a bit daunting to know just what you’re signing up for. It is important to understand the world of PR before eagerly pressing send on those applications.
Stuart Bruce
MAY 9, 2022
Last week I was one of the speakers at Communicate magazine’s DataComms conference. It highlighted how important it is for PR and communications professionals to … © Stuart Bruce - DataComms conference shows how PR and comms must get better at data was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.
PRSay
MAY 13, 2022
Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MAY 9, 2022
New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth. The results revealed two very distinct schools of […]. The post Marketers don’t agree on how to achieve growth—these key insights explain the disconnect appeared first on Agility PR Solutions.
Axia PR
MAY 10, 2022
Journalists are gearing up for a stronger year in the post-COVID-19 era. With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry. After the pandemic compelled them to take a step back and restrategize at the initial stage of the outbreak, it’s yet again necessary for journalists to modify their work habits and preferences to suit the times.
Stephen Waddington
MAY 10, 2022
There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. The Government has introduced planned legislation in the Queen’s Speech ( p49, Lobby Pack ) to tackle how companies report to stakeholders. It is a much needed but very limited response to recent corporate failures.
Prohibition
MAY 13, 2022
As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 9, 2022
Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of website visitors who complete one of your desired actions, like […]. The post 5 simple ways to improve the conversion rate of your website appeared first on Agility PR Solutions.
5W PR
MAY 13, 2022
Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats, innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks. Companies always have to be prepared before they get into a crisis situation, whether that’s facing the consequences of a damaged reputation due to malfunctioning products, or because of cyber attac
PR Fuel
MAY 12, 2022
Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release.
NewsWhip
MAY 12, 2022
The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MAY 12, 2022
Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company’s finances is directly related to your public relations strategies. Learn more about the various ways that your PR team works to help your business to stand out and how they create reliable streams […].
Sword and the Script
MAY 10, 2022
Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. I don’t really remember how it happened, but somehow Ned and I got linked up and had an idea to run a survey of his subscribers.
Communications Conversations
MAY 13, 2022
By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. I love seeing these posts. Especially as an adjunct who is starting to see some of his students in these posts now!
NewsWhip
MAY 13, 2022
Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. If you’d like to subscribe to the newsletter itself, you can do that here. May 9th: Real problems, real-time solutions. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MAY 11, 2022
The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers into affiliate salespeople is an intelligent strategy. Positive PR and affiliate marketing […].
Stephen Waddington
MAY 10, 2022
The DCMS inquiry into influencers highlights risk but ignores its potential. I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction?
Shift Communications
MAY 10, 2022
By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. They also need paid amplification. The days of “just organic” are over. In our new blog series, we talk what’s working (and not) across key social channels.
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