PRSay

JULY 30, 2024

For many organizations, diversity, equity and inclusion (DEI) are crucial values for fostering understanding, progress and achievement of the organizational mission and program goals. However, in this polarized environment, organizations are shifting their language and messaging away from diversity, equity and inclusion to not anger or alienate critical audiences who view DEI as problematic, unnecessary, inaccurate and ultimately, a politically liberal point of view they do not value.

Communications 186

Communications Construction Community Examples 186

Agility PR Solutions

JULY 31, 2024

How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social media: A closer look Given our declining attention spans, most social […] The post 6 tips for creating visual content at scale for social media campaigns appeared first on Agility PR Solutions.

Social Media 178

Social Media Media Video Publicity 178

PR for Anyone

JULY 31, 2024

Thrilled to be Back on Good Day DC! I’m always thrilled to be back on Good Day DC, sharing my favorite gadgets and lifestyle tips to make your life easier and more fun! Recently, I had the pleasure of showcasing some amazing products perfect for your next beach trip or pool day. From innovative drink holders to compact storage solutions, these items are designed to enhance your summer outings.

Transportation 130

Transportation Study Video Travel 130

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. That’s according to a new poll by the trade publication PRWeek and the PR software vendor Notified.

Survey 139

Survey Social Media Consumer Media 139

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. 22. Visit the PRSA website for more details on the program. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. Like the parents of most grade-school-age children, I belong to the Facebook group run by my daughters’ school.

Reputation 165

Reputation Facebook Social Media Study 165

Agility PR Solutions

JULY 31, 2024

For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product awareness. Nonetheless, investing in customer-centric content can deliver numerous advanced benefits.

Content Marketing 108

Content Marketing Social Media Blogging Brand 108

Institute for Public Relations

JULY 30, 2024

The field of public relations (PR) has remained misunderstood, under-applied, and under-researched for decades. The concepts of PR, marketing, and communication were first introduced across sectors in the 60s and 70s.

Nonprofit 105

Nonprofit Company Publicity Communications 105

OnePitch

AUGUST 1, 2024

Every comms pro knows the importance of having a strong PR toolkit under your belt. This can be things like platforms you use, communities you frequent, or insider tips and tricks you learned on the job. We recently stopped over in Austin for our third leg of our Summer Tour , and got to hear from PR pros in this vibrant city about their favorite PR secret weapons, or what they have in their back pocket to help them pitch better and share more stories.

Creativity 99

Creativity Pitching Community 99

5W PR

AUGUST 2, 2024

The marketing landscape has evolved dramatically. Consumers are increasingly skeptical of traditional advertising, seeking authenticity and real-world recommendations. Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. This strategic partnership offers a win-win situation, propelling both brands and influencers forward.

Brand 78

Brand Branding Advertising Advertising 78

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

JULY 31, 2024

Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud management firm Hitachi Vantara, the vast majority of these challenges lie within the business infrastructure of companies themselves.

Enterprise 108

Enterprise Government Data Groups 108

Ishmael's Corner

AUGUST 1, 2024

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m not holding my breath for a call or text from Jen O’Malley Dillon. I’ve toiled in the tech sector throughout my entire career. What do I know about politics and running a campaign for the president of the United States? Nada.

Storytelling 78

Storytelling Communications Publicity 78

Steve Barrett on PR

AUGUST 1, 2024

The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.

Blogging 78

Blogging 78

5W PR

JULY 30, 2024

In today’s competitive marketplace, customer loyalty stands as the golden ticket. While attracting new customers remains important, retaining existing ones proves far more cost-effective and profitable. Studies highlight that returning customers spend more and are more likely to recommend the brand to others. Cultivating a loyal customer base lies in the power of positive messaging and hospitality PR firms.

Publicity 78

Publicity Case Study Study Employee 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JULY 29, 2024

We understand that it is impossible to look into the future, but this does not mean that it is impossible to predict. The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 108

Analytics Data Tools Marketing 108

Bianchi Biz Blog

JULY 29, 2024

Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. We know what you’re thinking: “in July?” And the answer is YES! But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025.

Mobile 90

Mobile Automotive Internal International 90

Notified

JULY 29, 2024

Writing a press release that captures attention is vital in public relations , especially in the increasingly competitive UK market. As journalists receive many media pitches daily, standing out has become more essential than ever.

Writing 101

Writing Pitching Publicity Marketing 101

5W PR

JULY 29, 2024

The digital age has transformed modern life in every way. People now connect, communicate, conduct business, and access information differently. However, with this comes the responsibility to safely navigate the online world. Cybersecurity public relations is crucial in promoting cyber safety awareness and educating the public on the benefits of cyber technology.

Publicity 78

Publicity Technology Ethics Storytelling 78

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

AUGUST 1, 2024

The consumer tech landscape is a battlefield. Every day, there are more innovative products that are trying to get the attention of customers. So it’s important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures the imagination of the public. Storytelling in consumer tech […] The post How to impress the public and bring awareness using consumer tech PR appeared first on Agility PR Solutions.

Consumer 103

Consumer Publicity How To Storytelling 103

HMA Public Relations

AUGUST 1, 2024

Mark a new first for your brand or business with strategic public relations efforts that help make a strong first impression, keep you ahead of trends, and more. Justin Liggin explores the benefits of public relations and how it can set the stage for your success in this blog post.

Publicity 84

Publicity Trends Blogging Brand 84

OnePitch

JULY 30, 2024

Tanner Saunders is the senior hotels reporter at The Points Guy , and covers how to redeem travel points for maximum value, the latest and greatest in credit cards and perks, and scenic stays around the globe to check out.

Hotels 79

Hotels Travel Report How To 79

Culpwrit

AUGUST 1, 2024

By David Albritton Ok…let’s be honest with ourselves. How many of us actually planned out the last five years of our careers? As much as we might like to believe we had every aspect of our working lives covered, the fact is, most people don’t plan ahead that far. Many of us often don’t… Continue reading Five Years from Now: Your Career, Your Choice The post Five Years from Now: Your Career, Your Choice appeared first on Culpwrit.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 1, 2024

We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool. From the perspective of improving PR campaign effectiveness, this technological breakthrough is majorly appealing, and this explains the findings in a recent EY study which indicate that 30% of major brands will be spending […] The post 3 ways AI Is transforming PR campaign effectiveness appeared first on Agility PR Solutions.

Study 103

Study Technology Tools Brand 103

HMA Public Relations

JULY 29, 2024

Get to know Emily Coxsey, the segment producer behind the scenes at Good Morning Arizona, and what she’s passionate about in this #MediaMonday feature! Emily shares more about her journey, her favorite local spots, and making a positive impact through storytelling. Take a look!

Storytelling 84

Storytelling Local Media Relations Media 84

Axia PR

JULY 31, 2024

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement. When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

Pitching 71

Pitching Brand Branding Analysis 71

PRSay

JULY 29, 2024

Companies today “have mountains of data available to them, across every aspect of their business,” Corey duBrowa said. “But they don’t always have the resources or the expertise to extract insights from this data.” His firm Burson — for which the agencies BCW and Hill & Knowlton recently merged and where duBrowa is now global CEO — is using cognitive and generative AI to uncover insights from that data, he said.

Reputation 68

Reputation Data Agency LinkedIn 68

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

AUGUST 1, 2024

From widespread misinformation and security threats to identity fraud and fake voice clones, cyber threats have increased exponentially in the age of AI-generated deepfakes, and companies are scrambling to develop response plans to address these threats, now that once highly secure measures such as biometric authentication are proving to be no match for deepfake perpetrators, […] The post Deepfake threats are disrupting security protocol: AI cyberattacks prompt three-quarters of US compani

Company 103

Company Measurement Trends Publicity 103

Prohibition

AUGUST 2, 2024

In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image. One popular tactic is gifting products to influencers. While this approach can offer numerous benefits, it also comes with its own set of challenges. Here’s a closer look at the pros and cons of gifting influencers as part of your next marketing campaign.

Marketing 62

Marketing Guidelines Advertising Advertising 62

Axia PR

AUGUST 1, 2024

’Tis the season as political PR heats up CrowdStrike falters in crisis response 60-second close: Tailored messaging requires forethought

Crisis 77

Crisis Crisis Communications Communications 77