PRSay

JULY 30, 2024

For many organizations, diversity, equity and inclusion (DEI) are crucial values for fostering understanding, progress and achievement of the organizational mission and program goals. However, in this polarized environment, organizations are shifting their language and messaging away from diversity, equity and inclusion to not anger or alienate critical audiences who view DEI as problematic, unnecessary, inaccurate and ultimately, a politically liberal point of view they do not value.

Communications 185

Communications Construction Community Examples 185

Agility PR Solutions

JULY 31, 2024

How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social media: A closer look Given our declining attention spans, most social […] The post 6 tips for creating visual content at scale for social media campaigns appeared first on Agility PR Solutions.

Social Media 180

Social Media Media Video Publicity 180

PR for Anyone

JULY 31, 2024

Thrilled to be Back on Good Day DC! I’m always thrilled to be back on Good Day DC, sharing my favorite gadgets and lifestyle tips to make your life easier and more fun! Recently, I had the pleasure of showcasing some amazing products perfect for your next beach trip or pool day. From innovative drink holders to compact storage solutions, these items are designed to enhance your summer outings.

Transportation 130

Transportation Study Video Travel 130

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. That’s according to a new poll by the trade publication PRWeek and the PR software vendor Notified.

Survey 132

Survey Social Media Consumer Media 132

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Analysis 121

Analysis Tools Data Blogging 121

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130

Media Pitching Local Training 130

OnePitch

AUGUST 1, 2024

Every comms pro knows the importance of having a strong PR toolkit under your belt. This can be things like platforms you use, communities you frequent, or insider tips and tricks you learned on the job. We recently stopped over in Austin for our third leg of our Summer Tour , and got to hear from PR pros in this vibrant city about their favorite PR secret weapons, or what they have in their back pocket to help them pitch better and share more stories.

Creativity 97

Creativity Pitching Community 97

5W PR

AUGUST 2, 2024

The marketing landscape has evolved dramatically. Consumers are increasingly skeptical of traditional advertising, seeking authenticity and real-world recommendations. Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. This strategic partnership offers a win-win situation, propelling both brands and influencers forward.

Branding 78

Branding Brand Advertising Advertising 78

Agility PR Solutions

JULY 31, 2024

Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud management firm Hitachi Vantara, the vast majority of these challenges lie within the business infrastructure of companies themselves.

Enterprise 110

Enterprise Government Data Groups 110

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Notified

JULY 29, 2024

Writing a press release that captures attention is vital in public relations , especially in the increasingly competitive UK market. As journalists receive many media pitches daily, standing out has become more essential than ever.

Writing 91

Writing Pitching Publicity Marketing 91

Institute for Public Relations

JULY 30, 2024

The field of public relations (PR) has remained misunderstood, under-applied, and under-researched for decades. The concepts of PR, marketing, and communication were first introduced across sectors in the 60s and 70s.

Nonprofit 93

Nonprofit Company Communications Publicity 93

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Agility PR Solutions

JULY 29, 2024

We understand that it is impossible to look into the future, but this does not mean that it is impossible to predict. The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 110

Analytics Data Tools Marketing 110

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Bianchi Biz Blog

JULY 29, 2024

Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. We know what you’re thinking: “in July?” And the answer is YES! But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025.

Mobile 90

Mobile Automotive International Internal 90

Steve Barrett on PR

AUGUST 1, 2024

The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.

Blogging 78

Blogging 78

5W PR

JULY 30, 2024

In today’s competitive marketplace, customer loyalty stands as the golden ticket. While attracting new customers remains important, retaining existing ones proves far more cost-effective and profitable. Studies highlight that returning customers spend more and are more likely to recommend the brand to others. Cultivating a loyal customer base lies in the power of positive messaging and hospitality PR firms.

Publicity 78

Publicity Case Study Study Employee 78

Agility PR Solutions

AUGUST 1, 2024

The consumer tech landscape is a battlefield. Every day, there are more innovative products that are trying to get the attention of customers. So it’s important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures the imagination of the public. Storytelling in consumer tech […] The post How to impress the public and bring awareness using consumer tech PR appeared first on Agility PR Solutions.

Consumer 105

Consumer Publicity How To Storytelling 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

HMA Public Relations

AUGUST 1, 2024

Mark a new first for your brand or business with strategic public relations efforts that help make a strong first impression, keep you ahead of trends, and more. Justin Liggin explores the benefits of public relations and how it can set the stage for your success in this blog post.

Publicity 82

Publicity Trends Blogging Brand 82

OnePitch

JULY 30, 2024

Tanner Saunders is the senior hotels reporter at The Points Guy , and covers how to redeem travel points for maximum value, the latest and greatest in credit cards and perks, and scenic stays around the globe to check out.

Hotels 78

Hotels Travel Report How To 78

5W PR

JULY 29, 2024

The digital age has transformed modern life in every way. People now connect, communicate, conduct business, and access information differently. However, with this comes the responsibility to safely navigate the online world. Cybersecurity public relations is crucial in promoting cyber safety awareness and educating the public on the benefits of cyber technology.

Publicity 78

Publicity Technology Ethics Storytelling 78

Agility PR Solutions

AUGUST 1, 2024

We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool. From the perspective of improving PR campaign effectiveness, this technological breakthrough is majorly appealing, and this explains the findings in a recent EY study which indicate that 30% of major brands will be spending […] The post 3 ways AI Is transforming PR campaign effectiveness appeared first on Agility PR Solutions.

Study 105

Study Technology Tools Brand 105

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

HMA Public Relations

JULY 29, 2024

Get to know Emily Coxsey, the segment producer behind the scenes at Good Morning Arizona, and what she’s passionate about in this #MediaMonday feature! Emily shares more about her journey, her favorite local spots, and making a positive impact through storytelling. Take a look!

Storytelling 83

Storytelling Local Media Relations Media 83

Axia PR

JULY 31, 2024

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement. When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

Pitching 71

Pitching Branding Brand Analysis 71

Culpwrit

AUGUST 1, 2024

By David Albritton Ok…let’s be honest with ourselves. How many of us actually planned out the last five years of our careers? As much as we might like to believe we had every aspect of our working lives covered, the fact is, most people don’t plan ahead that far. Many of us often don’t… Continue reading Five Years from Now: Your Career, Your Choice The post Five Years from Now: Your Career, Your Choice appeared first on Culpwrit.

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Agility PR Solutions

AUGUST 1, 2024

From widespread misinformation and security threats to identity fraud and fake voice clones, cyber threats have increased exponentially in the age of AI-generated deepfakes, and companies are scrambling to develop response plans to address these threats, now that once highly secure measures such as biometric authentication are proving to be no match for deepfake perpetrators, […] The post Deepfake threats are disrupting security protocol: AI cyberattacks prompt three-quarters of US compani

Company 105

Company Measurement Trends Publicity 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JULY 29, 2024

Companies today “have mountains of data available to them, across every aspect of their business,” Corey duBrowa said. “But they don’t always have the resources or the expertise to extract insights from this data.” His firm Burson — for which the agencies BCW and Hill & Knowlton recently merged and where duBrowa is now global CEO — is using cognitive and generative AI to uncover insights from that data, he said.

Reputation 67

Reputation Data Agency LinkedIn 67

Axia PR

AUGUST 1, 2024

’Tis the season as political PR heats up CrowdStrike falters in crisis response 60-second close: Tailored messaging requires forethought

Crisis 77

Crisis Crisis Communications Communications 77

Prohibition

AUGUST 2, 2024

In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image. One popular tactic is gifting products to influencers. While this approach can offer numerous benefits, it also comes with its own set of challenges. Here’s a closer look at the pros and cons of gifting influencers as part of your next marketing campaign.

Marketing 62

Marketing Guidelines Advertising Advertising 62