Ronn Torossian
MARCH 1, 2022
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?
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ImPRessions - Crenshaw Communications
MARCH 3, 2022
For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.
Prowly
MARCH 2, 2022
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter. The post 15 PR Influencers You Need to Start Following on Twitter appeared first on Prowly Magazine.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MARCH 4, 2022
One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn’t utilizing PR and marketing strategies, that’s easier said than done. That’s especially true for niche companies that provide services or products for very specific audiences. It might be difficult for niche companies […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 2, 2022
Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on social media networks. Imagine the amount of content being consumed and […].
Prowly
MARCH 4, 2022
Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. The post Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures appeared first on Prowly Magazine.
The Resolution Blog
FEBRUARY 28, 2022
There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […].
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
FEBRUARY 27, 2022
If you’re starting a career in public relations, it can be hard to know where to start. The modern world is so connected; getting an effective start in the PR world can be confusing. If you’re looking to make your first few years in personal relations successful, these tips may be able to help you. […]. The post 3 inspiring tips for getting your PR career started appeared first on Agility PR Solutions.
Brand24
MARCH 1, 2022
There are lots of hashtag campaigns, most of them are boring. Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog.
Communications Conversations
MARCH 4, 2022
Not sure if you’ll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. And therein lies the conversation. He did it on purpose because he was trying to generate interest and awareness for the brand.
Critical Mention
MARCH 4, 2022
NEW YORK — For the second consecutive year, Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one Earned Media Suite—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2022. This also marks the third consecutive year a Critical Mention executive has made the list, with CEO and President Don Yount having made the list in 2020.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MARCH 2, 2022
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55 percent) of respondents said their brand’s social media spend increased during the pandemic, with 50.5 […].
Remote PR Jobs
FEBRUARY 27, 2022
Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! The hard part is over, or is it? Not quite. Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.
Sword and the Script
MARCH 1, 2022
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market. One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you.
Prowly
MARCH 2, 2022
Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]. The post Successful Rebranding: Campaign Examples & PR Tips appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MARCH 2, 2022
As social media matures and multiplies, it’s clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media’s diverse and interactive culture. Influencer marketing helps brands overcome this model of personalized news feeds […].
HMA Public Relations
MARCH 1, 2022
With labor disputes impacting spring training in Arizona, negative perceptions of this industry are growing. Read more on why it may take some time for fans to re-embrace their favorite teams and players with Scott Hanson.
Solo PR Pro
MARCH 1, 2022
Stories are an essential part of how we communicate. Before babies even understand words, parents tell stories to soothe, entertain and teach them. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. But doing so is more difficult when we rely on others for the elements we need to develop a story.
5W PR
MARCH 1, 2022
While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MARCH 1, 2022
Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to others, when consumer watchdog groups analyze it. […]. The post How PR can get noticed by top management: Create your own program appeared first on Agility PR Solutions.
NewsWhip
FEBRUARY 28, 2022
In the past two years TikTok has redefined both what it means and what it takes to become an influencer. It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. . But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand.
Practical Law Construction
MARCH 2, 2022
Last year I wrote about the judgment in Davies & Davies Associates Ltd v Steve Ward Services (UK) Ltd , where Roger ter Haar QC (sitting as a deputy High Court judge) granted summary judgment on a claim for payment of an adjudicator’s fees and expenses arising from an adjudication in which the adjudicator resigned prior to issuing a decision.
5W PR
MARCH 4, 2022
Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging. The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 28, 2022
Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. To keep up, companies need to be aware of increasing demand for improved digital experience among consumers. Let’s take a look at how technological transformation will shape the future of public relations. Image by Tumisu from Pixabay […].
Bianchi Biz Blog
MARCH 3, 2022
Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head count. Shareholders will love it. We’ll even embed one of our team at your office, so you’ll have the same access.”.
Culpwrit
MARCH 4, 2022
By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.… Continue reading It’s PR, Not the ER: PR Advice from the Pros.
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