ImPRessions - Crenshaw Communications

JULY 25, 2018

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched anytime in the near future, former Georgia state representative Jason Spencer was videotaped dropping his pants and screaming r

Media Training 120

Media Training Agency Reputation Instagram 120

Agility PR Solutions

JULY 22, 2018

Many organizations are attracting new customers, new supporters and new employees through their mission-driven work. Harvard Business Review recently reported that over 80 percent of millennials feel that making a positive difference is more important than professional recognition, and consumers overwhelmingly prefer things associated with some sort of social cause.

Employee 101

Employee Consumer Report Analysis 101

Ronn Torossian

JULY 25, 2018

As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017. Reaction to the headline, as it made the rounds on social media, was swift and vitriolic.

Hotels 225

Hotels Social Media Blogging Media 225

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ReimaginePR

JULY 25, 2018

[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident. There’s an extensive science behind it. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site.

SEO 211

SEO Tools Engineering Google 211

Ronn Torossian

JULY 26, 2018

In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches by the millions. The repeated success of SpaceX rockets to take off and then, amazingly, land safely to fly another day has mesmerized the public, giving the company a significant lead in the race to be the space transport and exploration company of the future. … READ MORE

Transportation 150

Transportation Blogging Company Publicity 150

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others may have created crises by speaking out.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

PR News

JULY 25, 2018

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued.

Ethics 118

Ethics Pharmaceuticals Employee Blogging 118

Barokas

JULY 26, 2018

I almost can’t believe it. Today marks my 19-year anniversary at Barokas Public Relations. For some reason, this seems more momentous to me than turning 40, likely because it has required intentional and consistent hard work, and a lot of blood, sweat and (sometimes) tears. 19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore.

Construction 113

Construction Pitching Agency Crisis 113

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

JULY 25, 2018

Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it to be. As it turned out, they were way behind, but they were still taking pre-orders. The company asked anxious customers to be patient, that they would solve their production problems.

Blogging 150

Blogging Company Agency Brand 150

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy.

Google 113

Google Guidelines Web B2C 113

Steve Barrett on PR

JULY 27, 2018

Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.

105

105

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct. 9 during the PRSA 2018 International Conference in Austin, Texas.

Writing 103

Writing Conference Internal International 103

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions.

Wikipedia 103

Wikipedia Writing Video Report 103

Stuart Bruce

JULY 24, 2018

New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions.

Media 102

Media Survey Data Corporate 102

Prowly

JULY 23, 2018

Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018. The post 5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018 appeared first on Prowly Magazine.

B2B 99

B2B Social Media Media Marketing 99

Agility PR Solutions

JULY 23, 2018

If Emmy nominations are any indication, video entertainment may be closing in on a tipping point where streaming media like Netflix and Amazon Prime start to wield more power than cable TV. While premium cable channel HBO stacked up another very impressive list of Emmy nominations, streaming channel Netflix snapped HBO’s dominant 17-year streak as […].

Marketing 99

Marketing Video Media Trends 99

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

The Stalwart Blog

JULY 22, 2018

You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement. After making its way through the celebrity industry, I felt the time was right to hit Corporate America. So much for predictions. With few exceptions, the momentum stopped well before it hit Wall Street, let alone Main Street. .

Corporate 87

Corporate Employee Industry 87

Mindful Marketing

JULY 27, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston. Tragically, that ride on April 30, 2016 was her last. A duck boat operator failed to see her stopped at a traffic signal and plowed into her scooter from behind.

Transportation 84

Transportation Travel Company System 84

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software.

Technology 84

Technology Social Media Tools Trends 84

Agility PR Solutions

JULY 25, 2018

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The News Co/Lab at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, with support from Google Surveys, […].

Local 94

Local Survey Journalism Google 94

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

NewsWhip

JULY 25, 2018

How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are interested in. According to the 2017 Millennial Impact Report, millennials are increasingly connected to philanthropic causes and are looking to buy […].

Marketing 84

Marketing Consumer Report Branding 84

5W PR

JULY 25, 2018

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Marketing 79

Marketing Groups Social Media Video 79

Critical Mention

JULY 24, 2018

Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or reaching a business milestone — but how about after the dust settles on these events? Earned media coverage and press outreach doesn’t stop after launching a campaign. PR is an integral part of marketing and should play a key role in brand strategy throughout a company’s lifecycle.

Marketing 76

Marketing Measurement Financial Writing 76

Agility PR Solutions

JULY 26, 2018

One of the most important aspects to consider when establishing your business is its brand image. This means not only the aesthetic design properties of your brand and layout (which are, of course, important), but also the very attitude and expertise you want to project to all who come into contact with your company. This […]. The post 4 factors for creating an authoritative brand image appeared first on Agility PR Solutions.

Brand 84

Brand Branding Course Company 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Buzzstream

JULY 26, 2018

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than the outreach that’s typical of PR, link building and influencer marketing.

Google 75

Google Interviews System Pitching 75

Garrett Public Relations

JULY 27, 2018

Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material. While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news for their missteps. Forbes Forbes, […]. The post PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Crisis 74

Crisis Branding Brand Publicity 74

Waxing UnLyrical

JULY 26, 2018

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Well, to start, look at what you’re probably doing right now that you need to fix.

How To 72

How To SEO Content Marketing Data 72