ImPRessions - Crenshaw Communications
NOVEMBER 14, 2019
Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success?
Cision
NOVEMBER 11, 2019
Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran.
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5W PR
NOVEMBER 14, 2019
Influencer marketing has become a highly effective way for businesses to increase their brand exposure and get more sales. Despite how easy it may look, there’s a lot of planning that goes on behind the scenes to achieve what seems to be enviable results. Businesses that have cracked these five tricks are enjoying huge returns. Using Micro-influencers.
Solo PR Pro
NOVEMBER 12, 2019
This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The U.S. Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Culpwrit
NOVEMBER 12, 2019
By Tim Johnson Whether you enter the profession right out of college or transition from another area, you will face challenges when starting your communications career. Here are five of those challenges and how you can turn them into opportunities: 1. Learn quickly. When you start out, your colleagues and clients will likely know more […]. The post 5 Ways to Overcome Challenges New PR Pros Face appeared first on culpwrit.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
NOVEMBER 11, 2019
A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the past week.
Cision
NOVEMBER 12, 2019
The Guardian chooses a new Chief Theatre Critic, Hearst has made changes in their Homes and Lifestyle Division, and The Independent has a new Deputy Lifestyle Editor.
Flack's Revenge
NOVEMBER 12, 2019
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show.
Ronn Torossian
NOVEMBER 14, 2019
Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. However, the lack of transparency and standardization within this segment of the digital marketing industry can be problematic, as can the fluidity of metrics […]. The post Is Influencer Marketing In Trouble?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
NOVEMBER 15, 2019
The streaming wars have hit their peak. On Nov. 12, Disney+ officially launched with more than 7,500 TV episodes, 500 movies and the promise of loads of content, bringing the entertainment giant to the forefront of the streaming world. Even before its official launch, the service reportedly had more than 1 million subscribers. Estimates showed that Disney+ could attract 82 million by 2024.
Stephen Waddington
NOVEMBER 12, 2019
The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture. Polling Day on 12 December will be a cold day with limited day light hours. Postal voting is likely to be popular. The Conservative Party postal vote Google ad appeared at the top of the page in search results today above the official Electoral Commission and Government websites for voter registration.
Prowly
NOVEMBER 12, 2019
Are you looking to create great content that’ll attract more readers to your website or blog? One of the. best ways to do this is by grabbing the attention of thought leaders or big players. in your niche or industry and leverage their star power. The post 4 Reasons Why Your Content Needs Insights From Thought Leaders appeared first on Prowly Magazine.
Melissa Agnes
NOVEMBER 10, 2019
I sit on the Global Advisory Board of the Institute for Strategic Risk Management (ISRM) —which is an amazing organization that I’m extremely proud and honored to be a part of—and I’ll be in Geneva this coming week to attend and partake in a symposium they’ve put together for the advisory council and other global leaders working together to look at multi-dimensional globally rising risk with the aim of responding to them now, before they continue to scale and culminate over the coming years.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
NOVEMBER 14, 2019
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.
Agility PR Solutions
NOVEMBER 14, 2019
When ARPR embarked on gathering data for our inaugural tech marketing report, I thought I knew what we would find. Each month, I review dozens of tech public relations and integrated marketing reports. For years now, I’ve seen how impactful media coverage is on lead generation. What I didn’t expect to find, however, was the […]. The post Press releases—the most surprisingly beneficial sales tool in PR’s playbook appeared first on Agility PR Solutions.
PR for Anyone
NOVEMBER 15, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I’ve been sharing some case studies and I want to share another one. I am a huge fan of Help a Reporter Out – huge fan. I am one of their biggest success stories. This works! Absolutely 100%! I love Help a […].
PR News
NOVEMBER 14, 2019
November is Measurement Month. I swear it is. Johna Burke, the intelligent and ebullient global managing director of AMEC, wished me a Happy Measurement Month the other day, so I know I’m not mistaken. Despite the oxygen being taken up by the media’s constant bombarding of the events from Capitol Hill and Pennsylvania Ave., I… Continued. The post Let’s Do More and Other ‘Impressions’ on Measurement Month 2019 appeared first on PR News Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
NOVEMBER 14, 2019
As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news.
Agility PR Solutions
NOVEMBER 13, 2019
Is your brand as ready to respond in a crisis as your execs might think? With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. As crisis PR pros know, this environment has created a breeding ground for “bad […]. The post In a weaponized social media age, what do consumers expect from brands during crisis?
PRSay
NOVEMBER 12, 2019
Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our
Contently - Strategy
NOVEMBER 12, 2019
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
NOVEMBER 14, 2019
Changes to The Sun's Fabulous team, a new Business Editor at Wired UK, and plus two new website launches!
Agility PR Solutions
NOVEMBER 11, 2019
New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Based on a survey of consumers and marketers, the firm recently released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020.
Communications Conversations
NOVEMBER 14, 2019
Earlier this month, the Arthur Page Society unveiled some new research around the changing nature of the CCO position. Essentially, the takeaway was that the CCO role is expanding to include a variety of different disciplines it wasn’t managing just a few years ago. One of those areas is “CommTech.” And, so far, CCOs could use a bit more help in this area.
NewsWhip
NOVEMBER 13, 2019
A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020? Brands today are under scrutiny from their consumers more than ever before.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
NOVEMBER 11, 2019
Bethany Allen-Ebrahimian joins Axios, Kathryn Dill new at The Wall Street Journal, and more.
Agility PR Solutions
NOVEMBER 11, 2019
Public relations and SEO work beautifully together. Without one, there cannot be another. Done right, your public relations should improve your search engine standing, and when your clients, customers, or business partners visit your website they will see a unified, strong brand. PR works to improve organic engagement, SEO works to improve organic visibility.
Critical Mention
NOVEMBER 13, 2019
Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season.
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