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Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value.
The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup opening in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly […]. The post PR & the most controversial World Cup in history appeared first on PR Resolution — by CoverageBook.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. However, many of these companies follow the same playbook, using their corporate blogs essentially one of two ways: to share corporate news or to promote thought leadership.
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even starts, new research from multinational tech firm UKG finds. In the firm’s new report, Retail’s […].
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even starts, new research from multinational tech firm UKG finds. In the firm’s new report, Retail’s […].
The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer tournament kicks off on Sunday, November 20th from Qatar and presents big opportunities for […].
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%).
In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning. Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements.
Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue. The following chart portrays this increase in expenditure in the United States from 2005 to 2022, which is […].
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media.
Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.
At the end of last year, Jonathan discussed the Court of Session’s judgment in D McLaughlin & Sons Ltd v East Ayrshire Council , where Lord Clark looked at the conclusiveness of a final certificate under a Scottish Standard Building Contract with Quantities, 2011 Edition (SSBC, 2011 Edition). That case has popped up in the law reports again, this time in the Inner House (also called D McLaughlin & Sons Ltd v East Ayrshire Council ), where three lords (Carloway, Woolman and Malcol
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Does your website have accessible elements that are inclusive for all? Find out the steps you can take to make your website more accessible in this post from Justin Liggin.
Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works, busi. Read More The post The Types of PR Services That Can Benefit Your Business appeared first on eReleases.
This week on Coffee with a Journalist we’re joined by Nate DiCamillo from Quartz. Nate is an economics reporter at Quartz and previously reported for CoinDesk and American Banker. It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to follow Nate DiCamillo on Twitter and LinkedIn.
"- Boss, what are we doing now.? The client is waiting for a decision!". A conversation that can be heard every day in literally millions of offices around the world. Right there, millions of managers are making hundreds of decisions per hour, more and more wrong with each passing day. Everyone expects valuable advice or guidance, but not everyone understands the huge change in the way business is now run.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Don't let your pitches scare off the media this Halloween. In this blog post, Rayna Burgett shares how PR professionals can stand out with their pitching efforts and land a hit for a client. Read more!
With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation and insight specialist Innova Market Insights identifies the leading trends for marketers and communicators to […].
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Forbes for an announcement of a brand new flight route out of JFK. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: JFK nonstop to Boise this summer share. Hi _ – I hope you have been well! I wanted to flag for you some big news from Boise for NYC residents such as yourself.
I f content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason. When it comes to building audience trust and establishing yourself as an industry thought leader , content is king—and that's why having a solid content strategy in place is paramount for your business. Plus, an effective content strategy has the power to drive traffic to your website and generate viable leads which, you guessed it, translates to new customers.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
From ghost towns like Jerome and Bisbee to haunted buildings like the Monte Vista Hotel and the Orpheum Theater, these spooky sites help fuel Arizona’s number one industry, tourism. Read more on ghosts in tourism and discover the chances of buying a haunted house in Arizona with Scott Hanson.
Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. New research from Nielsen delves into the reasons behind this decline, examining the relationship between authenticity […].
When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. Ooh boy was I wrong. From deepfakes, to destruction and self-destruction (and I am not taking the Patriots), to politics and COP27 there is something for everyone. . Celebrity Deepfakes and ads – The WSJ had an interesting article this week on the use of celebrities, such as Elon Musk, Tom Cruise, and Leonardo DiCaprio in ads without their consent thanks to deepfake technology.
By Amanda Munroe, SVP, Technology. Each year, as Q4 begins, we kick off the coming year’s planning process in earnest. While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Happy #MediaMonday! Today's feature comes to us from Jerrica Dodd, the owner and executive editor of PharmaSis Magazine. Meet Jerica and find out how her publication celebrates women in the pharmacy field.
New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. As new technologies emerge, 61 percent of Gen Z agree that the development of immersive experiences in the metaverse will create jobs and boost economic activity. “Gen Z enjoys the aspect of creative […].
By Staff. RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their he
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