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Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ).
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Thanksgiving is a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Families practice their own inscrutable form of PR when reunited for the holidays. Here are some PR-inspired tips for surviving this turkey day with loved ones.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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It started several months ago. I was writing a Gmail when grey words mysteriously appeared ahead of my typing. “Hmmm, must be some new functionality,” I thought. Then: “Hey, this just might be interesting and useful!”. The suggested words did fit. But I was stuck, kind of. Was I supposed to keep typing, right over the new text? How could I just accept them?
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The question is what can you do to […]. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The question is what can you do to […]. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […].
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Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
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Erin Thorburn is both a freelance writer with some great media opportunities for local PR folks AND a children's book author. Click here for more. The post #MediaMonday – Erin Thorburn appeared first on HMA Public Relations.
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Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big.
Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing campaigns during Give to the Max Day. This should be easy to find, right? After all, non-profits don’t have huge teams or budgets, so they need to be scrappy. Creative. And, boot-strappy. Although social media has really shifted to paid media in recent years, many non-profits are still committed to using it to drum up organic support for their organiza
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Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of $985 per household. What gifts are consumers planning to buy? “Gift cards have become as universal […].
In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Her business model is built on two key parts: behind the scenes with a range of consulting and strategy to full social media management and as a digital correspondent, producing on-camera talent for engaging social content.
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Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. Successful PR in the 21st century is about using the entire PESO (Paid, Earned, Owned & Shared media) model with an inbound approach that is strategically planned with the numbers in mind, allowing you to use analytics and real data to measure success.
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