ImPRessions - Crenshaw Communications

APRIL 14, 2022

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. Just like the tradition of ‘spring cleaning’ a home, PR teams should consider cleaning up daily tasks to start the new quarter and season on a fresh note. . Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Ronn Torossian

APRIL 14, 2022

Public relations and investor relations departments tend to work separately from each other within corporations. With the help of today’s collaboration tools, they can share each other’s resources in order to benefit everyone. After all, investor relations is a function of public relations, while public relations works for investor relations.

Resources 195

Resources Corporate Tools Publicity 195

Prowly

APRIL 12, 2022

Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]. The post 7 Selling Tips That Will Get Your PR Contract Signed appeared first on Prowly Magazine.

Pitching 188

Pitching Agency Media Industry 188

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest. Agencies need to decide how much to spend and how to earn ROI from their tech investments.

Software 156

Software Tools Technology Resources 156

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose can make better products, offer better services and attract better employees.

Branding 296

Branding Brand How To Corporate 296

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Before I was born, my parents brought a Golden Retriever puppy into the family. When Happy was diagnosed with cancer, they faced a difficult choice: Amputate her leg or put her to sleep. As my parents were just starting out and the surgery was expensive, they made the hard decision to put her down.

Employee 189

Employee Communications Internal International 189

Agility PR Solutions

APRIL 12, 2022

Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become harder to pitch segment producers editorial opportunities featuring your brand. However, […].

Branding 175

Branding Brand Pitching Media 175

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day. More than 75% of all video views come from mobile devices.

Video 130

Video Strategy YouTube Pitching 130

Ronn Torossian

APRIL 11, 2022

Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. History The company was founded by William. J Bowerman […]. The post Nike’s Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Branding Brand 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Presspage

APRIL 14, 2022

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi? Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024.

Training 148

Training Sports Corporate Study 148

Agility PR Solutions

APRIL 14, 2022

Twenty-five percent of small businesses consider social media their most successful digital marketing tool in 2022—and though it remains the top choice, this is a notable decrease from 2021’s findings where 73 percent of the participants found social media to be their most fruitful channel, according to new research from data-driven portfolio website Visual Objects. […].

Small Business 162

Small Business Social Media Marketing Media 162

Stephen Waddington

APRIL 13, 2022

The Government’s own economic indicators are bleak. Now would be a good time to check your recession fitness. It’s hard to believe that there could be a recession looming walking around towns and cities in the UK. Airports and ports are busy with people getting away on Easter breaks. We’re still dining out and travelling on a post pandemic euphoria.

Energy 131

Energy Government Crisis Policies 131

Steve Barrett on PR

APRIL 14, 2022

The communications industry is flourishing and demand for services has never been higher, but that has led to a squeeze on the human capital that is the essential raw material of the business.

Resources 167

Resources Industry Communications 167

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prowly

APRIL 14, 2022

Ready for another dose of Prowly #PRChat, a series of mini-conversations with PR pros? This time, it’s Stefany Elliott, founder of The Same Paige communications agency. With her focus on the hospitality industry, Stefany gets an up-close look at lots of trends and sometimes even insider info on The Next Big Thing. Here’s what she […]. The post Prowly #PRChat with Stefany Elliott, Founder of The Same Paige appeared first on Prowly Magazine.

Trends 104

Trends Industry Agency Communications 104

Agility PR Solutions

APRIL 12, 2022

New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business success. In a business world where customer sentiment and loyalties can shift overnight, the C-suite has quickly realized that […].

Financial 156

Financial Video Branding Brand 156

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Yet this tool is often overlooked.

Publicity 97

Publicity SEO Engineering Tools 97

Practical Law Construction

APRIL 11, 2022

While defendants in adjudication enforcement proceedings often assert jurisdictional defences as a matter of course, Eyre J’s judgement in BraveJoin Co Ltd v Prosperity Moseley Street Ltd is a reminder that – in practical terms – they will rarely succeed, particularly where they rely on the absence of a crystallised dispute. BraveJoin Co Ltd v Prosperity Moseley Street Ltd.

Construction 105

Construction Groups Analysis Engineering 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Sword and the Script

APRIL 12, 2022

Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services. There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 88

Software Pitching Measurement Enterprise 88

Agility PR Solutions

APRIL 13, 2022

Public relations is an essential component of any company’s branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden. Here are five ways you can use technology to improve your […].

Technology 156

Technology Company Brand Branding 156

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. They have to figure out more cost-effective options for achieving the same PR goals.

Company 88

Company Strategy Viral Data 88

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!”. And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.”. I’d like to believe there are no bad agencies … and no bad clients. ( Well, except for maybe one, but that’s another story for another time …).

Automotive 97

Automotive Mobile Agency B2B 97

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Mindful Marketing

APRIL 10, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap. Most people have rightly condemned the violent reaction, but why aren’t more talking about the joke that sparked the response?

Education 91

Education Course Examples Case Study 91

Agility PR Solutions

APRIL 11, 2022

While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals. As their buying power grows, this presents both an opportunity—and major challenge—for brands to win […]. The post How brands can build lasting relationships with Gen Z through AI and automation service appeared first on Agility PR Solutions.

Branding 147

Branding Brand Consumer Company 147

Inbound PR

APRIL 11, 2022

I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating. It's not just about why established companies struggle to embrace disruptive innovation but about how they can do it. Even though I have not yet read the book, I thought it would be helpful to share some of the key points with you as they can be an eye-opener.

Enterprise 87

Enterprise International Internal Resources 87

NewsWhip

APRIL 15, 2022

Welcome to the NewsWhip Daily spotlight round-up for the week of April 11th. This week, Elon Musk’s Twitter stunt continues, and Kinder products face a recall before Easter. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 11th: Elon Musk declines to join Twitter’s board. In an abrupt reversal, Twitter’s CEO Parag Agrawal announced late last night that Elon Musk would not be joining Twitter’s board after all, less than a week after origina

Twitter 78

Twitter Crisis Report Internal 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

APRIL 14, 2022

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi? Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024.

Training 78

Training Sports Corporate Study 78

Agility PR Solutions

APRIL 10, 2022

A digital workspace is also called a virtual workspace. It includes a set of technologies that centralize the management and delivery of applications and desktops. It lets employees work securely from any geographical location by using any device. It provides users with experiences that range across platforms, locations, and device ownership models, allowing them to […].

Employee 147

Employee Technology Trends Publicity 147

Stuart Bruce

APRIL 13, 2022

Respect for chartered PR professionals has increased and provides a competitive career edge A new study from the Chartered Institute of Public Relations (CIPR) and … © Stuart Bruce - Chartered PR status still isn’t respected as much as in other professions was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Crisis Communications 78

Crisis Communications Crisis Corporate Study 78