ImPRessions - Crenshaw Communications
JULY 3, 2018
Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for it to be pandering to patriotism in hopes of riding a red, white, and blue wave.
Ronn Torossian
JULY 2, 2018
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. A network of multiple channels, real-time delivery, and speedy sharing makes it harder for PR agents to manage the spread of information.
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Axia PR
JULY 6, 2018
It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.
Melissa Agnes
JULY 3, 2018
Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Deirdre Breakenridge
JULY 3, 2018
It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the Univ
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JULY 4, 2018
A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best. Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need […]. The post 72 stats that will help you become an SEO wizard appeared first on Agility PR Solutions.
5W PR
JULY 2, 2018
For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.
PRSay
JULY 2, 2018
In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. Department of Defense (DOD). The program’s mission is to increase public understanding of national defense by giving American business and community leaders the opportunity to directly observe and engage with the U.S. military.
Prowly
JULY 4, 2018
In 2018, blogs are still good for business. Through blogging, you can reap several key benefits that make the practice worthwhile—from new leads to better website traffic to a way to connect with customers. Curious to learn more? The post 4 Reasons Blogs Are Still Good For Business appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JULY 2, 2018
July 4th is upon us, and people across the United States are working on perfecting their grilling skills, preparing American flag décor to be hung up, and trying to figure out how to make the most of a holiday that, unfortunately, falls on a Wednesday this year. With all of the celebration surrounding what has […]. The post It’s time to declare your independence from bad press releases appeared first on Agility PR Solutions.
Presspage
JULY 3, 2018
The origin of Pirelli dates back to 1872, the year Giovanni Battista Pirelli founded a limited partnership in Milan to produce elastic rubber items. Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company. Since 1907, Pirelli has also been a key sponsor in sports competitions.
Communications Conversations
JULY 6, 2018
By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?
Axia PR
JULY 3, 2018
How to recycle your media coverage to gain more visibility. Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JULY 5, 2018
Does it drive you crazy when you see EST during daylight saving time? Or when someone mentions daylight savings time? You and I clearly share a love for AP style. Two of the most common cringe-worthy errors that come across my desk? Times Correct: 9 a.m. Incorrect: 9am, 9AM, 9:00 a.m. Titles Correct: Director of […]. The post PR writing in focus: The ABCs of AP style appeared first on Agility PR Solutions.
Muck Rack
JULY 3, 2018
How to sound good in your next podcast interview
PRSay
JULY 5, 2018
We’d all love to be financially independent and not have to work at all. I don’t have anything for you on that today. But we’d also like to be independent in where and when we work, and that’s closer than you think. This might sound idealistic, but I firmly believe it’s entirely pragmatic and achievable. You can build a great track record and communicate it to your bosses so clearly that you get to set your hours and work space.
Sword and the Script
JULY 3, 2018
Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at the bottom of news sites. Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 2, 2018
Sooner or later, every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you […]. The post 7 strategic tips for your organization’s crisis-management plan appeared first on Agility PR Solutions.
Muck Rack
JULY 2, 2018
How to answer difficult media questions
Waxing UnLyrical
JULY 2, 2018
Guest Post by Danielle Heiny. As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Xers who’ve been in the industry for a solid seven to 17 years.
Stephen Waddington
JULY 6, 2018
What’s the role of PR in a world in crisis? This is the question I’ve been asked to address with a panel of practitioners at BledCom this weekend. Trust in organisations is at an all-time low. Seemingly every data points to a breakdown in the relationship between individuals and government, business, non-governmental organisations and media. The rationale is well rehearsed.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 4, 2018
More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness. This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […].
Muck Rack
JULY 5, 2018
Quiet summer day?
Mark My Words
JULY 4, 2018
As Koke missed the second penalty and the whole of Russia erupted in a frenzy worthy of a Tolstoy epic Stanislav Cherchesov, with a face chiselled out of Russian granite, barely broke his Stakhanovite visage. It’s reported that the head coach had received a call from Putin before the match for some “encouraging words”. Steely Stan has bought some time now his team remain in the championship and his transfer to a club in a far-flung peninsula neighbouring Mongolia has been delayed.
Communications Conversations
JULY 3, 2018
There’s a huge dichotomy going on in the PR/social industry that’s been bothering me for a while now and I just want to talk about this for a minute today. The topic: Using impressions as the key success metric when we celebrate case study wins. We see it all the time. In fact, I just saw it this week when a friend, and someone I, and many people, respect, showcased a case study he/she had recently worked on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JULY 1, 2018
Influencer marketing has become one of the most popular digital marketing methods used by marketers these days. The increase in its popularity is due to the success it has brought to the brands and businesses who have adopted this method of online marketing. According to The State of Influencer Marketing 2018, out of 86 percent […]. The post 10 effective influencer marketing strategies you need to know appeared first on Agility PR Solutions.
Barokas
JULY 3, 2018
PR Lessons From Las Vegas. Anyone who has been to Las Vegas (or seen the Hangover) knows that the strip is filled with glitzy hotels, casinos, amphitheaters and enough entertainment to provide even the biggest thrill-seeker with everything they could want. It’s also full of life lessons, including a few that relate to PR. Las Vegas, a city known for risk, that often comes with very little promise of reward, in many ways serves as a metaphor for a day in the life of a PR practitioner.
Prohibition
JULY 3, 2018
Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!
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