The Resolution Blog

JUNE 27, 2024

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

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Training Blogging 194

Agility PR Solutions

JUNE 24, 2024

Public relations is one of the most socially demanding professions a person can have. The job is fast-paced, the environment competitive, and the creative solutions vary from day to day. From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on. The stress of […] The post PR mental health: Stress management techniques for digital PR professionals appeared first on Agility PR Solutions.

Digital PR 187

Digital PR Creativity Pitching Writing 187

PRSay

JUNE 24, 2024

Muck Rack’s latest State of PR report finds that most public relations professionals feel valued, with 88% saying their company leaders understand their work at least somewhat well. According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals.

Study 155

Study Survey Pitching Resources 155

Sword and the Script

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? If so, there are many valid reasons why this might be true: SaaS went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ ; Marketing differentiation is missing; B2B tech is a ‘sea of sameness’; We don’t measure our work well and so sometimes focus on the wrong tactics; B2B marketing budgets are paltry and way off the

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B2B Marketing Exercises Sports 139

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Resolution Blog

JUNE 27, 2024

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

Training 156

Training Blogging 156

Prowly

JUNE 27, 2024

If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog.

Analytics 118

Analytics Blogging Media 118

Axia PR

JUNE 25, 2024

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started. Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Company 127

Company Content Marketing Strategy Industry 127

HMA Public Relations

JUNE 27, 2024

Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.

B2B 91

B2B Publicity LinkedIn Blogging 91

Agility PR Solutions

JUNE 24, 2024

Demand for human sustainability in the workplace—where an organization actionably creates value for people as human beings—has never been higher, with the majority of the C-suite, including around 8 out of 10 CEOs, saying they’re feeling pressured to make public commitments of support and action planning, according to new research from Deloitte.

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Employee Publicity Trends 110

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

5W PR

JUNE 27, 2024

The world of defense technology is a paradox. It thrives on cutting-edge innovation, pushing the boundaries of what’s possible. Yet, it operates under a veil of secrecy, burdened by concerns about weaponization, ethical considerations, and a lack of transparency. This inherent tension creates a critical challenge. That challenge is gaining global trust in advancements designed to protect, but whose true nature can be easily misunderstood.

Ethics 78

Ethics Technology System Internal 78

Axia PR

JUNE 23, 2024

Shouting doesn’t make you stand out — the content of the subject line does. When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.

Pitching 124

Pitching Media Relations Media 124

OnePitch

JUNE 27, 2024

As a new month begins, and a new quarter, you might have PR measurement and reporting on the brain. Reporting can feel like a hard task, but it’s a great way to show clients your value and to stay on the same page with them regarding your program and your goals. For today’s blog, we’re walking through a few things you need to keep in mind so you can be a PR measurement maven for your team and for your clients.

Measurement 90

Measurement Report Blogging 90

Agility PR Solutions

JUNE 27, 2024

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do. It needs to be a narrative woven with real-world insights, specifically designed to […] The post Smart storytelling tips for crafting compelling B2B narratives appeared first on Agility PR Solutions.

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Storytelling B2B Agency Marketing 100

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Reputation Us

JUNE 26, 2024

Article published by the Indiana Technology & Innovation Association (ITIA) on June 21, 2024 [link] “To merge, or not to merge.” That is the question that companies often discreetly ask in today’s business environment. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine seem to be happening—especially in the technology industry—at a steady clip in 2024.

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Reputation Financial Training Technology 78

5W PR

JUNE 25, 2024

New York University hosted a panel discussion for current students on the intricacies of working in public relations. The event, moderated by John O’Dwyer, Publisher of O’Dwyer’s Inside News of PR, featured a lineup of speakers: Adeena Fried, Executive Vice President at Evolve MKD, Erin Kaplan, VP Communications at Condé Nast, and Ashley Barton, Senior Vice President & Group Director, Lifestyle & Multicultural at 5WPR.

Industry 78

Industry Publicity Groups Print 78

Wadds Inc.

JUNE 28, 2024

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement. The CIPR has published the winning entries from its Excellence Awards, which celebrated its 40th anniversary this week. You can check out the winners and download the entries on the CIPR website.

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Analysis Storytelling Banking Transportation 80

Agility PR Solutions

JUNE 27, 2024

With four powerful but very different generations having an equal hand in driving the consumer marketplace and the workplace today, and with experience now such a major force in their purchasing decisions and increasingly in their job satisfaction, it’s imperative that brands and employers understand the evolving preferences and needs of each group, affirms new […] The post Clash of the generations: Both brands and employers face challenges understanding the preferences and needs of each o

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Brand Branding Groups Consumer 100

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Meeting Marketing Print Local 78

Culpwrit

JUNE 27, 2024

By Madi Reifler It’s safe to say that all journeys must end, including my time at Grand Valley State University. I will be a senior this fall and while I have been looking forward to graduating college, it is a bittersweet feeling. In the months leading up to the first day of the semester,… Continue reading Preparing for My Senior Year of College The post Preparing for My Senior Year of College appeared first on Culpwrit.

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HMA Public Relations

JUNE 24, 2024

After a decade-plus for Michelle “Shelly” Talsma on the media scene, we are catching up with the editor of the City Sun Times in a #MediaMonday update. Discover the stories Shelly is looking for, her favorite things to do, and more in this post.

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Media Media Relations 83

Agility PR Solutions

JUNE 23, 2024

Have you ever felt like your brand is struggling to get noticed, despite having an exceptional product or service? You’re not alone. With every brand, person, and business present online, standing out is dauntingly challenging. The frustration of pouring your heart and soul into your brand, only to see it fade into the background while […] The post How public relations helps your brand achieve stardom in your market appeared first on Agility PR Solutions.

Brand 110

Brand Branding Publicity Marketing 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Fuel

JUNE 23, 2024

As a brand, having an effective media outreach strategy is essential. It allows you to communicate key messages to your target audience in a compelling yet professional manner. While press releases are great, sometimes you’ll need something more. Read More The post Do You Need a Media Alert Template for Effective PR? appeared first on eReleases.

Media 76

Media Strategy Brand Branding 76

OnePitch

JUNE 25, 2024

Elisabeth Sherman is this week's guest on the show, and she's an associate editor at Parents whose expertise focuses on family, parenting, internet culture, food and drink, and entertainment.

Media 70

Media 70

PRSay

JUNE 28, 2024

Why does Pride Month feel different this year? Ben Finzel says the upcoming presidential election has created a sense of dread for people regardless of their political affiliations. At the same time, the pall of the COVID pandemic has yet to clear entirely. These developments have affected the culture in general, he said. “The other big thing we have to acknowledge is the concerted attack on our community, almost from all sides, legislatively and regulatorily in some states,” said Finzel, presid

Community 60

Community Energy Policies LinkedIn 60

Agility PR Solutions

JUNE 27, 2024

Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celbrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique perspective on the most exceptional work within the industry. For more than […] The post Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!

Industry 100

Industry Report Communications Publicity 100

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Staying ahead of the curve requires not only a deep understanding of the latest trends but also the ability to leverage them effectively. One such trend currently transforming the digital marketing sphere is optimizing web content and social media for generative AI assisted search results.

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Leadership Marketing Web System 62

Mark My Words

JUNE 26, 2024

Management Today How well, badly or averagely managed is the BBC? That is a hard question to answer, primarily because of the broadcaster’s hybrid public-private status likened by British PR guru Mark Borkowski to being “half-pregnant”. This means, he says, “the BBC is damned if it does” – by, for example, expanding its online presence – and “damned if it doesn’t” – by relying on the TV licence fee which generates £3.7bn (65%) of its revenue.

Corporate 60

Corporate Examples Publicity Media 60

Maxim Behar

JUNE 25, 2024

Host(Lora Indzhova): Mina Badjeva and Maxim Behar are here with me to begin analyzing what we have seen in Bulgarian parliamentary life in the past two days. Hello and welcome! Maxim Behar: Good day! Host: Is it good news that we finally have a chairman of the National Assembly, and the real work of the deputies can continue? What did this whole process show us?

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Government Brand Branding Television 64