ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development. Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution

Case Study 370

Case Study Strategy Analytics Software 370

PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon.

Trends 246

Trends Television Exercises Pitching 246

Prowly

AUGUST 18, 2021

Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let’s take a guess […]. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine.

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Software How To Agency Company 197

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR. Location : Baltimore. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large.

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Meeting Education Ethics Leadership 197

Ronn Torossian

AUGUST 20, 2021

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company being featured in a newspaper, a magazine, or even on TV or radio positions the company […].

How To 195

How To Radio Newspapers Company 195

Muck Rack

AUGUST 18, 2021

Understanding your PR toolkit: Media pitch vs.

Pitching 186

Pitching Media 186

Agility PR Solutions

AUGUST 17, 2021

When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a lot more) by integrating digital public relations and […]. The post 4 ways to combine digital PR and SEO for better marketing results appeared first on Agility PR Solutions.

SEO 174

SEO Digital PR Marketing Publicity 174

Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success.

Measurement 195

Measurement Strategy Media Leadership 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

AUGUST 18, 2021

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms isn’t universal, in that every platform has its own metrics. However, with a great media planning strategy as well as an understanding […].

Marketing 195

Marketing Media Strategy Media Relations 195

Awario

AUGUST 17, 2021

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products.

Examples 164

Examples Company Marketing Engineering 164

Agility PR Solutions

AUGUST 18, 2021

In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their head before committing to a transaction—usually referred to as the buyer’s journey—should […].

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Tools Marketing Analysis Brand 167

Cision

AUGUST 18, 2021

No matter how the fall tradeshow season shapes up, take these steps to ensure you’ll be ready to deliver valuable stories to your readers. .

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Blogging Media 156

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ronn Torossian

AUGUST 16, 2021

Neologism is ‘ a new word, usage or expression’. Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing. They are more relevant now with the marketing content […].

Marketing 195

Marketing Branding Brand Agency 195

NewsWhip

AUGUST 18, 2021

Artificial intelligence has been one of the defining projects of the 21st century. It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

Agility PR Solutions

AUGUST 15, 2021

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? sexual harassment and gender discrimination lawsuit inside the company surfaced. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 158

Case Study Employee Study Crisis 158

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Judging by our research, that’s causing a problem. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 141

Study Brand Branding B2B 141

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Culpwrit

AUGUST 17, 2021

By David Gallagher Last week I posted some news on my personal social media feeds about a – my – decision to leave a good job with nice people. Here’s the post as it appeared, first on Instagram (reposted automatically to Facebook), and then on Twitter as a thread, and ultimately LinkedIn: Work news […]. The post Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals appeared first on culpwrit.

Instagram 117

Instagram LinkedIn Facebook Twitter 117

Agility PR Solutions

AUGUST 15, 2021

There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. These types of announcements are called noteworthy news—it is notable but not quite newsworthy. There is a saying in media relations, if you have […]. The post 6 tips for building a strong media list to communicate your company’s noteworthy news appeared first on Agility PR Solutions.

Communications 158

Communications Media Media Relations Company 158

Muck Rack

AUGUST 20, 2021

What is public relations?

Publicity 115

Publicity 115

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Inbound PR

AUGUST 18, 2021

It's been busy the last few months. I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree. In fact, the whole world would agree that what makes life today truly unprecedented is the pace of change.

Mobile 112

Mobile Technology Writing Blogging 112

Culpwrit

AUGUST 19, 2021

Sexy and Employee Communications? It’s Happening The high-demand communication job nobody knows about By Mark Dollins Ever seen the words “sexy” and “employee communications” used together? In the world of PR and Communications, chances are pretty good that most communication students don’t see that combination much, if ever. In fact, based on how many academic […].

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Employee Communications 115

Agility PR Solutions

AUGUST 18, 2021

Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential customers. New research from visual content marketing platform Stackla explores how consumers’ online shopping habits have changed, […].

Content Marketing 157

Content Marketing Trends Consumer Marketing 157

Steve Barrett on PR

AUGUST 18, 2021

Two years ago, America Inc. signed up to a purpose agenda that aims to return capitalism to its responsible roots rather than solely lining shareholders’ pockets, but the reality doesn’t yet match the rhetoric.

Blogging 111

Blogging 111

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

AUGUST 19, 2021

This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation? Stay tuned!

Company 110

Company Reputation Branding Brand 110

Muck Rack

AUGUST 19, 2021

This month in bad PR pitches: August 2021

Pitching 110

Pitching 110

Agility PR Solutions

AUGUST 17, 2021

It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape. This new research from cross-device digital identity resolution firm Tapad evaluates the current state of customer data-driven marketing, and explores how marketers can use identity solutions to deliver privacy safe and engaging experiences in […].

Strategy 148

Strategy Privacy Data Communications 148