ImPRessions - Crenshaw Communications
FEBRUARY 22, 2022
“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the dilemma. The CEO of crytocurrency exchange Coinbase tweeted about its wildly successful Super Bowl ad.
Agility PR Solutions
FEBRUARY 23, 2022
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta rebrand, it’s possible that 2022 could bring something […]. The post 3 tips for navigating the metaverse as a PR professional appeared first on Agility PR Solutions.
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Ronn Torossian
FEBRUARY 23, 2022
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government. Company Response Cathay Pacific’s chairman, […].
PR for Anyone
FEBRUARY 21, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. What a blessing it was to have had that during Covid. You could go in, network, engage, and not have to worry about what you were wearing or if you’d even brushed your teeth that morning.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Stephen Waddington
FEBRUARY 21, 2022
A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. It’s an uplifting record of the profession’s work. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 24, 2022
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […]. The post B2B Companies and the Digital Buying Journey appeared first on.
PRSay
FEBRUARY 25, 2022
“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. “Companies are looking for authentic storytellers and authentic representation.”. Woods was one of four panelists during PRSA’s Feb. 22 webinar, “Building a Better Workplace for Black Employees.
Critical Mention
FEBRUARY 25, 2022
Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Always Have a Backup Plan. “Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years.
Agility PR Solutions
FEBRUARY 24, 2022
In 2022, SEO will be more important than ever. Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
FEBRUARY 22, 2022
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services. It has given doctors and health specialists the […].
PRSay
FEBRUARY 23, 2022
Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession.
Axia PR
FEBRUARY 23, 2022
The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness. You can establish these principles throughout your organization, too, which will build a better relationship between you, your clientele, and your employees.
Agility PR Solutions
FEBRUARY 24, 2022
Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that they are more likely to have a positive experience […]. The post 9 ways to improve your brand reputation appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Garrett Public Relations
FEBRUARY 20, 2022
Winter is upon us. We got a little snow here this week. Maybe you did, too. This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. With PR efforts, sometimes one small win can lead to more wins. Let me give you an example. The Evolution of a […]. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
PR Fuel
FEBRUARY 25, 2022
Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a great press release can be complicated though, and most media professionals start out by using press release samples.
5W PR
FEBRUARY 24, 2022
AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. However, AI still has a long way to go before it’s fully able to replicate the thought patterns of humans. This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in term
Agility PR Solutions
FEBRUARY 23, 2022
The public relations industry is ever-evolving, and a great PR agent knows how to be organized and active so their business stays competitive. If you are new to the field of PR or could simply use a few tips on how to help your team be successful, here are some things you can do today. […]. The post 5 skill-boosting tips for success as a PR professional appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Bianchi Biz Blog
FEBRUARY 21, 2022
I’m the executive editor of FleetOwner magazine and FleetOwner.com. We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.
Inbound PR
FEBRUARY 21, 2022
70% of all projects in organisations fail. Shocking isn't it? But it's the reality. And most often than not, projects fail because of competing priorities. We move too fast and work on too many things at the same time. Many leaders want everything done now. Program and project get assigned to multiple projects at the same time alongside other stakeholders from the companies.
5W PR
FEBRUARY 23, 2022
Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.
Agility PR Solutions
FEBRUARY 23, 2022
Building a strong positive reputation for your brand is done through stellar customer service. There is no such thing as a perfect company. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these situations is to be reassured that the company cares about them […]. The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
NewsWhip
FEBRUARY 24, 2022
This week, Target and Starbucks moved to revolutionize the art of picking up groceries by partnering to bring consumers a coffee curbside, and made big waves doing it — with some of the attention coming from unexpected places. . The retailer announced on February 23rd that it would be testing an expansion of its Starbucks offering to include coffee delivery during pick-ups, and the news has quietly made big waves, particularly among moms who shop at the store.
HMA Public Relations
FEBRUARY 23, 2022
Guest speakers can offer college students the opportunity to network professionally and receive advice for the workplace. Read more from Abbie Fink on why she will always speak to college classes.
Solo PR Pro
FEBRUARY 22, 2022
What does it take to be unstoppable? Natalee Champlin has the answer. Also known as “The Velvet Hammer,” Natalee is a performance coach who helps elite business owners build profitable teams. Over the past few years, she has helped hundreds of clients achieve six-figure results. In a recent episode of That Solo Life: The Solo PR Podcast with Karen and Michelle, Natalee shares the four steps to being unstoppable in both your life and career.
Agility PR Solutions
FEBRUARY 24, 2022
While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age. The firm’s new report, with research partner Dynata, reveals trends in brand loyalty and implications around […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR in High Definition
FEBRUARY 25, 2022
At this point, most of us will have seen the latest Netflix-induced cultural phenomenon – The Tinder Swindler. If not, you’ll likely have heard about it through friends, news outlets and every existing social media platform you happen to be active on. But here’s something you’ve maybe not thought about: what can the Tinder Swindler teach us about comms, PR and branding?
HMA Public Relations
FEBRUARY 22, 2022
Hashtags can help spread your message and boost your brand awareness. But which platforms will provide the most success for your content? Read more from Justin Liggin.
Buzzstream
FEBRUARY 23, 2022
Ah, contact forms. To some, they are a necessary evil. To some, they are just necessary. Presumably to some, they are just evil. But no matter what, sometimes the best way to get the right message to the right contact is to send through the trusty old contact form. The problem is, dealing with contact forms as part of your overall outreach workflow can be very clunky.
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