Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

Consumer Branding Brand Media 195

ImPRessions - Crenshaw Communications

MAY 16, 2022

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove this word from my vocabulary, and passionately challenge those who say it exists. .

Employee 193

Employee Communications Blogging Media Relations 193

Axia PR

MAY 18, 2022

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right.

Content Marketing 118

Content Marketing Strategy Marketing Communications 118

Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR and marketing efforts and promote themselves to consumers, investors, and stakeholders more effectively. Highlighting Strengths Many […].

Company 195

Company Consumer Marketing Strategy 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

Consumer Branding Brand Media 195

Axia PR

MAY 17, 2022

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

Crisis Communications 172

Crisis Communications Crisis Communications Strategy 172

Ronn Torossian

MAY 18, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help […].

Marketing 195

Marketing Guidelines Technology Tools 195

Agility PR Solutions

MAY 18, 2022

Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. and extensive use of analytics and AI, reveals a new global research report from MIT Sloan Management Review Connections. The firm’s new report, Delivering Experiences That Win Business and Build Loyalty: CX Champions […].

Tools 157

Tools Branding Brand Analytics 157

PR for Anyone

MAY 15, 2022

Welcome to the 3rd annual Tailgating Segment I’ve hosted on Good Morning Washington. If you’ve followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech). In this segment, I share some of my favorites: You can’t do anything at a tailgate without a generator. We have TVs, music, crockpot, etc. and that takes power.

Branding 130

Branding Brand How To Tools 130

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151

Pitching Media Relations How To Media 151

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts […].

Company 195

Company Strategy Technology Consumer 195

Agility PR Solutions

MAY 17, 2022

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why is earned media exposure more valuable? […]. The post 10 tips for a successful earned media strategy: How to get more exposure for your brand appeared first on Agility PR Solutions.

Strategy 156

Strategy Branding Brand How To 156

Prowly

MAY 20, 2022

The best guests for Prowly #PRChat are the ones who live, eat and breathe PR 24/7 and that’s why Alessandra Pollina is just perfect for us. She’s the driving force behind Quotable Media Co. and a passionate advocate of amplifying the voices of female entrepreneurs. Follow her on Twitter for tons of interesting stories, especially […]. The post Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co. appeared first on Prowly Magazine.

Media 104

Media Twitter Industry Trends 104

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Stephen Waddington

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120

Corporate Employee System Journalism 120

Axia PR

MAY 20, 2022

It's important to consider your audience and intent. What exactly does Memorial Day stand for? This is the first question you must ask when considering your message to customers on Memorial Day. This special day, originally set apart to honor those who died in the course of their service to the United States, has morphed into a time for relaxation with loved ones and an avenue for annoying marketing tactics.

Company 118

Company How To Course Branding 118

Agility PR Solutions

MAY 17, 2022

While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz inside the metaverse as it starts to get […]. The post Brands and the metaverse: Key insights on why now is the time to join appeared first on Agility PR Solutions.

Branding 148

Branding Brand Industry Company 148

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine.

Measurement 104

Measurement Report How To Media 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. “More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”.

B2B 109

B2B Study Survey Comparison 109

Stephen Waddington

MAY 16, 2022

Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry. Poor mental health within the public relations industry has become overwhelmingly worrying. Last year, the PRCA and CIPR found that nine in ten practitioners had struggled with their mental wellbeing. Compare this with the average workforce, where 65% of which struggled with their mental health during the same period, and the severity of the problem becomes apparent.

Industry 103

Industry Employee Publicity Branding 103

Agility PR Solutions

MAY 15, 2022

About half of consumers (49 percent) believe that the responsibility for implementing sustainable practices falls on corporations and retailers, as opposed to individuals or government regulators, according to new research from Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, which recently released new survey results related to U.S. consumer sentiment towards sustainability—revealing that the […].

Retail 148

Retail Branding Brand Government 148

Steve Barrett on PR

MAY 19, 2022

PR has been elevated to a new level of impact and importance since the Global Awards were last handed out in person way back in 2019.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In the United States, public relations agencies will spend more than $10 billion each year.

How To 105

How To Writing Video Fashion 105

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments. Complaints. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers.

Social Media 88

Social Media Branding Brand Media 88

Agility PR Solutions

MAY 16, 2022

New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address the opportunities and risks that affect their long-term success. Seventy-one percent of corporate boards are incorporating ESG objectives and goals […].

Strategy 143

Strategy Government Leadership Corporate 143

Solo PR Pro

MAY 17, 2022

Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi. As a result of her travels, Daria entered college with the intent of getting a degree that would enable her to work overseas after graduation.

Meeting 98

Meeting Agriculture Energy Travel 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

MAY 20, 2022

Welcome to the NewsWhip Daily spotlight round-up for the week of May 16th. This week, Elon Musk’s Twitter deal is on hold, and the media reacts to a Netflix “culture memo.” If you’d like to subscribe to the newsletter itself, you can do that here. May 16th: Reaction to Elon Musk putting the Twitter deal on hold. Early on Friday morning, Elon Musk tweeted that the Twitter deal was on hold while his team investigated whether Twitter’s estimates that bots made up less tha

Twitter 78

Twitter Case Study Employee Sports 78

5W PR

MAY 17, 2022

Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses. Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads.

Strategy 88

Strategy Content Marketing Employee Google 88

Agility PR Solutions

MAY 19, 2022

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof. We’ll look at what social proof is […]. The post Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond appeared first on Agility PR Solutions.

Strategy 94

Strategy Brand Branding Publicity 94