Sat.May 14, 2022 - Fri.May 20, 2022

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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195
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Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)

ImPRessions - Crenshaw Communications

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove this word from my vocabulary, and passionately challenge those who say it exists. .

Employee 193
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Four reasons why your content marketing strategy isn’t working

Axia PR

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right.

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Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR and marketing efforts and promote themselves to consumers, investors, and stakeholders more effectively. Highlighting Strengths Many […].

Company 195
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

More Trending

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The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

Axia PR

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

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What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help […].

Marketing 195
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How to increase your media relations pitching success

Stephen Waddington

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151
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10 tips for a successful earned media strategy: How to get more exposure for your brand

Agility PR Solutions

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why is earned media exposure more valuable? […]. The post 10 tips for a successful earned media strategy: How to get more exposure for your brand appeared first on Agility PR Solutions.

Strategy 159
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR Myths

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous. I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry.

YouTube 130
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Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts […].

Company 195
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5 takeaways from the PRWeek Global Awards

Steve Barrett on PR

PR has been elevated to a new level of impact and importance since the Global Awards were last handed out in person way back in 2019.

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Brands and the metaverse: Key insights on why now is the time to join

Agility PR Solutions

While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz inside the metaverse as it starts to get […]. The post Brands and the metaverse: Key insights on why now is the time to join appeared first on Agility PR Solutions.

Branding 148
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Tailgating Must Have’s

PR for Anyone

Welcome to the 3rd annual Tailgating Segment I’ve hosted on Good Morning Washington. If you’ve followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech). In this segment, I share some of my favorites: You can’t do anything at a tailgate without a generator. We have TVs, music, crockpot, etc. and that takes power.

Branding 130
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120
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How to get your company's Memorial Day messaging right

Axia PR

It's important to consider your audience and intent. What exactly does Memorial Day stand for? This is the first question you must ask when considering your message to customers on Memorial Day. This special day, originally set apart to honor those who died in the course of their service to the United States, has morphed into a time for relaxation with loved ones and an avenue for annoying marketing tactics.

Company 118
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7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably

Agility PR Solutions

About half of consumers (49 percent) believe that the responsibility for implementing sustainable practices falls on corporations and retailers, as opposed to individuals or government regulators, according to new research from Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, which recently released new survey results related to U.S. consumer sentiment towards sustainability—revealing that the […].

Retail 148
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. “More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”.

B2B 111
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How to End a Press Release

PR Fuel

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In the United States, public relations agencies will spend more than $10 billion each year.

How To 105
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Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co.

Prowly

The best guests for Prowly #PRChat are the ones who live, eat and breathe PR 24/7 and that’s why Alessandra Pollina is just perfect for us. She’s the driving force behind Quotable Media Co. and a passionate advocate of amplifying the voices of female entrepreneurs. Follow her on Twitter for tons of interesting stories, especially […]. The post Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co. appeared first on Prowly Magazine.

Media 104
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Boards are incorporating ESG into their strategy, and taking action to increase ESG fluency

Agility PR Solutions

New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address the opportunities and risks that affect their long-term success. Seventy-one percent of corporate boards are incorporating ESG objectives and goals […].

Strategy 143
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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We can’t fix the mental ill-health epidemic without breaking down the ingrained stigma

Stephen Waddington

Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry. Poor mental health within the public relations industry has become overwhelmingly worrying. Last year, the PRCA and CIPR found that nine in ten practitioners had struggled with their mental wellbeing. Compare this with the average workforce, where 65% of which struggled with their mental health during the same period, and the severity of the problem becomes apparent.

Industry 103
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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi. As a result of her travels, Daria entered college with the intent of getting a degree that would enable her to work overseas after graduation.

Meeting 98
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PR Reporting: How to Measure Media Coverage

Prowly

Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine.

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Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond

Agility PR Solutions

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof. We’ll look at what social proof is […]. The post Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Phoenix is Center of PR Universe

HMA Public Relations

With PRGN and PRSA coming to Arizona, the Valley has become the center of the PR universe. Find out more on these events and how HMA has played an influential role in making it all happen with Scott Hanson.

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How will construction products feature in future disputes about unsafe buildings?

Practical Law Construction

Commentators have begun assessing the impact of the Building Safety Act 2022 (BSA 2022) – not least on this blog – and there is much more yet to be said. This post concentrates on construction products, in particular, new rights to pursue manufacturers and suppliers in civil actions. Regulations controlling some construction products already exist, and a very helpful summary of these can be found here.

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Social Media Negativity Towards Brands

5W PR

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments. Complaints. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers.